LITTLE FALLS, N.J., Oct. 26 /PRNewswire/ -- Opportunities in automotive
lubricants in China are shifting as the market undergoes consolidation amid
rapid growth, according to a new report from global consulting and research
firm Kline & Company. For companies looking to take advantage of this
growth, the increasing complexity of the market has made establishing a
presence there vital to maintaining viability, according to analysis
contained in the new Kline FlashPoint report, The Automotive Lubricants
Market in China: Market Overview and Winning Strategies.
"Now is the time for lubricant companies to get a foothold in this
market and take advantage of gaps created by the recent changes in the
legislative and competitive climate, but the market is tightening up
quickly," says Nancy Mills, FlashPoint project manager.
Kline's report suggests that every lubricant company should have a plan
for addressing the Chinese marketplace, but it must be well thought out
with a solid understanding of the diversified local markets within the
Kline's report provides high-level insights on business opportunities,
as well as strategies for competing in this dynamic market. The report
concludes that multinational companies (MNCs), while currently in control
of the high-end lubricants market, will also need to increase their share
in the much larger low-end market.
Acquiring local minor producers is one strategy for MNCs to quickly
expand this area of their business in China. As a result, companies can
expect more consolidation. To deal with this, the report offers ideas on
how to flatten channels and control outlets to maximize performance and
profitability as the market tightens.
The Kline FlashPoint series helps clients make critical decisions about
how to respond to market opportunities and issues as they unfold. For more
information about The Automotive Lubricants Market in China: Market
Overview and Winning Strategies, visit
Kline is a worldwide consulting and research firm dedicated to
providing the kind of insight and knowledge that helps companies find a
clear path to success. The firm has served the management consulting and
market research needs of organizations in the chemicals, materials, energy,
life sciences, and consumer products industries for nearly 50 years. For
more information, visit www.KlineGroup.com.
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