Kline FlashPoint Report Analyzes Shifts in the Chinese Automotive Lubricants Market

- Shrinking Base Oil Supply and New Regulations Indicate That the Time is

Now for Companies Looking to Stake a Claim -

Oct 26, 2007, 01:00 ET from Kline

    LITTLE FALLS, N.J., Oct. 26 /PRNewswire/ -- Opportunities in automotive
 lubricants in China are shifting as the market undergoes consolidation amid
 rapid growth, according to a new report from global consulting and research
 firm Kline & Company. For companies looking to take advantage of this
 growth, the increasing complexity of the market has made establishing a
 presence there vital to maintaining viability, according to analysis
 contained in the new Kline FlashPoint report, The Automotive Lubricants
 Market in China: Market Overview and Winning Strategies.
     "Now is the time for lubricant companies to get a foothold in this
 market and take advantage of gaps created by the recent changes in the
 legislative and competitive climate, but the market is tightening up
 quickly," says Nancy Mills, FlashPoint project manager.
     Kline's report suggests that every lubricant company should have a plan
 for addressing the Chinese marketplace, but it must be well thought out
 with a solid understanding of the diversified local markets within the
     Kline's report provides high-level insights on business opportunities,
 as well as strategies for competing in this dynamic market. The report
 concludes that multinational companies (MNCs), while currently in control
 of the high-end lubricants market, will also need to increase their share
 in the much larger low-end market.
     Acquiring local minor producers is one strategy for MNCs to quickly
 expand this area of their business in China. As a result, companies can
 expect more consolidation. To deal with this, the report offers ideas on
 how to flatten channels and control outlets to maximize performance and
 profitability as the market tightens.
     The Kline FlashPoint series helps clients make critical decisions about
 how to respond to market opportunities and issues as they unfold. For more
 information about The Automotive Lubricants Market in China: Market
 Overview and Winning Strategies, visit
     About Kline
     Kline is a worldwide consulting and research firm dedicated to
 providing the kind of insight and knowledge that helps companies find a
 clear path to success. The firm has served the management consulting and
 market research needs of organizations in the chemicals, materials, energy,
 life sciences, and consumer products industries for nearly 50 years. For
 more information, visit www.KlineGroup.com.
     For more information, contact:
     Janice Kriegman
     Manager, Marketing Communications