HOFFMAN ESTATES, Ill., Sept. 24 /PRNewswire/ -- Today, Kmart is kicking off the holiday season with the announcement of its second annual Fab 15 toy list, unveiled this year by the retailer's official "Fun Ambassador," child actor, Rico Rodriguez who plays Manny on ABC's Emmy-winning sitcom "Modern Family." Rodriguez will reveal Kmart's Fab 15 toys live from an event in New York City's Times Square today at 10 a.m. EDT. Beginning tomorrow, Sept. 25, families are invited to visit the Fab 15 website (www.kmart.com/fab15) and vote for their kids' favorite toy.
"As a kid myself, I think the Kmart Fab 15 list really rocks!" said Rodriguez. "Over the past few months, I've been investigating the coolest toys out there – visiting toy headquarters coast to coast – and I know kids across the country will be asking for toys from the Kmart Fab 15 list this year."
The Fab 15 list features the hottest toys of the season, including top brands like Hasbro and Mattel as well as popular characters that kids know and love like Barbie, Mickey and more. This year's Fab 15 list is designed with kids in mind, because it contains all of the toys that they really want.
Kmart's Fab 15 Toy List
- Barbie Video Girl
- Dance Star Mickey
- Explore with Dora & Perrito (sold exclusively at Kmart)
- FurReal Go Go My Walkin' Pup
- Hot Wheels R/C Stealth Rides
- Lego Atlantis Exploration HQ
- Moon Dough Magic Barnyard
- Nerf Stampede
- Paper Jamz Guitar
- Tonka Ricochet R/C
- Toy Story 3 Buzz Lightyear Deluxe Action Wing Pack
- V Reader
- Zoobles Gift Pack
Kmart is sharing its list of hot toys early so that shoppers can take advantage of Layaway, which can help consumers who are looking for ways to fit the holidays into tight budgets. Kmart understands many families may be concerned about paying for the holidays, but layaway can help reduce stress by allowing parents to shop early and get the best value. Starting holiday shopping now will allow parents to pick up the most popular toys early so they aren't sold out later in the season.
Beyond just featuring the toys kids want and offering the budgeting options parents want, Kmart is looking for everyone to have an impact on which Fab 15 items are the most popular. Starting on Sept. 25, and for the remainder of the holiday season, families are invited to go online to www.kmart.com/fab15 and vote for their kids' favorite Fab 15 toy. Each time families submit their vote they will have a chance to win one of the Fab 15 toys which will be given away every day. Plus, they'll be registered to win the grand prize - a full set of the Fab 15.
"We're thrilled to team up with Rico Rodriquez to announce our Fab 15 list this year," said Dev Mukherjee, president, Seasonal & Toys, Sears Holdings. "Kmart is committed to providing families with the best value by combining our selection of the hottest toys with the convenience of our budget-stretching Layaway plan to help make the holidays happy for everyone."
Earlier this year, Rodriguez, who was named the "Official Fun Ambassador" for Kmart, conducted a behind-the-scenes investigation to determine which toys kids will be asking for this holiday season. His reporting mission was documented in webisodes that are featured on www.kmart.com/fab15. In his final report, Rodriguez hosted a live "news broadcast" in Times Square to reveal his findings and unveil the official Fab15 list.
Customers can shop for any of the items on the Fab 15 list at local Kmart stores nationwide or online anytime at www.kmart.com. Toys featured on the Kmart Fab 15 list range from $14.99 to $79.99.
For more information and to start holiday shopping, please visit www.kmart.com/fab15.
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (Nasdaq: SHLD), is a mass merchandising company that offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, County Living, Route 66 and Smart Sense. For more information visit the company's website at www.kmart.com or the Sears Holdings Corporation website at www.searsholdings.com.