Knockout Ratings For 'The Ultimate Fighter' Finale on Spike TV

2.6 Million Tuned in to See Dramatic Conclusion to Spike TV's Highly-Rated

Series on Saturday, April 9

Largest Audience Ever To Watch a LIVE UFC Fight

Apr 12, 2005, 01:00 ET from Spike TV

    NEW YORK, April 12 /PRNewswire/ -- The LIVE finale of Spike TV's The
 Ultimate Fighter drew 2.6 million viewers on Saturday, April 9 (9:00-11:30pm
 ET/PT), making it the most watched fight in UFC history. The 2-1/2 hour climax
 to the highly-rated Spike TV reality series, The Ultimate Fighter tallied a
 1.9 household rating (1,726,000).
     "These record-breaking numbers illustrate that UFC and the sport of mixed
 martial arts fighting is on the rise," says Doug Herzog, President, Spike TV.
 "It is also a true testament to the incredible dedicated and fearless athletes
 on The Ultimate Fighter."
     "Spike TV served as the perfect network to position UFC as the sport of
 the future," states Dana White, President, UFC.
     Other ratings highlights include the following:
     *  Triple digit gains in key male demos and viewership -- 3.3/848,000 Men
        18-34 up +562; 2.7/1,409,000 Men 18-49 up +477; and 2.6 million viewers
        up +229% (all versus year ago - Spike TV aired MXC, WWE Velocity, and
        WWE Confidential)
     *  Most watched show for Men 18-34 on television including the broadcast
        networks - 3.3 (848,000).
     *  Second most-watched original series in network history (finale of The
        Joe Schmo Show --3.4 million viewers)
     *  Most watched Saturday in Spike TV history - 938,000 average audience
     *  In Total Day (which included a 12-hour The Ultimate Fighter marathon),
        Spike TV was #1 with Men 18-34 (1.2/ 304,000) and Men 18-49
        (1.0/497,000) in all of basic cable.
     The record-breaking fight night from the Cox Pavilion in Las Vegas
 featured a dramatic three-round war for The Ultimate Fighter light heavyweight
 crown between Stephan Bonnar and Forrest Griffin, described by announcer Joe
 Rogan as the 'one of the greatest fights in UFC history.' In the middleweight
 Ultimate Fighter title bout, Diego Sanchez knocked out Kenny Florian in the
 first round. "The World's Most Dangerous Man," Ken Shamrock lost to rising
 star Rich Franklin to a first round knockout in the final bout of the evening.
     Spike TV, the first network for men, is available in 87 million homes and
 is a division of MTV Networks. MTV Networks, a division of Viacom
 International Inc.