Knotice Rescues Stranded Marketing Costs With Relevant Content Serving
New Concentri feature enables marketers to extend their ability to convert
the 96% of prospects who click but don't buy from paid search, affiliate,
and email marketing campaigns.
AKRON, Ohio, March 6 /PRNewswire/ -- Knotice Ltd., a provider of solutions for marketing to today's digital consumers, recently announced the availability of Relevant Content Serving within the company's software platform, Concentri. Relevant Content Serving enables marketers to extend their ability to convert prospects, while delivering a personal web experience to end-consumers. A two-minute video screencast is available at http://www.knotice.com/rcs/. "There is a lot of dead money out there that isn't being put to work," said, Brian Deagan, Knotice's Chief Executive Officer. "Marketers are buying clicks, but when those clicks don't result in an immediate conversion, the campaign lifecycle comes to an abrupt and unnecessary end. This is no longer the case with Relevant Content Serving." The company says that Relevant Content Serving supports and supplements existing Web Content Management systems, transparently enriching the site visitor's experience with the most targeted information and offers possible. In addition, Relevant Content Serving works seamlessly with leading Web Analytics Platforms, such as HBX from WebSideStory, Omniture, and WebTrends, to track campaign performance from impression through conversion. About the Concentri Platform - Soup-to-Nuts Campaigns in One Package Concentri is a simple and powerful platform for creating and managing highly relevant, multi-stage campaigns across email, mobile and web channels. With Concentri, marketers can easily engage today's digital consumers to grow revenue, while maintaining a consistent brand experience, cutting production cycles from weeks to days, and reducing other related costs by as much as 50%. About Knotice Knotice provides solutions for Personal Relevance Marketing (PRM) - marketing communications tailored for individual consumers based on their own preferences-over email, Web and mobile. Knotice's solutions give companies a competitive edge by creating strong brand relationships with customers through consistent, personally relevant marketing tailored to each consumer across multiple marketing media. By integrating marketing campaigns over email, Web and mobile, major marketers can ensure consistent brand and message presentation regardless of how it reaches the consumer. Brands can create a bond with the consumer by showing that they respect individual preferences not only in product, but in how they prefer to receive offers and communications. http://www.knotice.com.
SOURCE Knotice, Ltd.
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