AKRON, Ohio, March 6 /PRNewswire/ -- Knotice Ltd., a provider of
solutions for marketing to today's digital consumers, recently announced
the availability of Relevant Content Serving within the company's software
platform, Concentri. Relevant Content Serving enables marketers to extend
their ability to convert prospects, while delivering a personal web
experience to end-consumers. A two-minute video screencast is available at
"There is a lot of dead money out there that isn't being put to work,"
said, Brian Deagan, Knotice's Chief Executive Officer. "Marketers are
buying clicks, but when those clicks don't result in an immediate
conversion, the campaign lifecycle comes to an abrupt and unnecessary end.
This is no longer the case with Relevant Content Serving."
The company says that Relevant Content Serving supports and supplements
existing Web Content Management systems, transparently enriching the site
visitor's experience with the most targeted information and offers
possible. In addition, Relevant Content Serving works seamlessly with
leading Web Analytics Platforms, such as HBX from WebSideStory, Omniture,
and WebTrends, to track campaign performance from impression through
About the Concentri Platform - Soup-to-Nuts Campaigns in One Package
Concentri is a simple and powerful platform for creating and managing
highly relevant, multi-stage campaigns across email, mobile and web
channels. With Concentri, marketers can easily engage today's digital
consumers to grow revenue, while maintaining a consistent brand experience,
cutting production cycles from weeks to days, and reducing other related
costs by as much as 50%.
Knotice provides solutions for Personal Relevance Marketing (PRM) -
marketing communications tailored for individual consumers based on their
own preferences-over email, Web and mobile. Knotice's solutions give
companies a competitive edge by creating strong brand relationships with
customers through consistent, personally relevant marketing tailored to
each consumer across multiple marketing media.
By integrating marketing campaigns over email, Web and mobile, major
marketers can ensure consistent brand and message presentation regardless
of how it reaches the consumer. Brands can create a bond with the consumer
by showing that they respect individual preferences not only in product,
but in how they prefer to receive offers and communications.
SOURCE Knotice, Ltd.