Knotice Rescues Stranded Marketing Costs With Relevant Content Serving

New Concentri feature enables marketers to extend their ability to convert

the 96% of prospects who click but don't buy from paid search, affiliate,

and email marketing campaigns.

Mar 06, 2007, 00:00 ET from Knotice, Ltd.

    AKRON, Ohio, March 6 /PRNewswire/ -- Knotice Ltd., a provider of
 solutions for marketing to today's digital consumers, recently announced
 the availability of Relevant Content Serving within the company's software
 platform, Concentri. Relevant Content Serving enables marketers to extend
 their ability to convert prospects, while delivering a personal web
 experience to end-consumers. A two-minute video screencast is available at
     "There is a lot of dead money out there that isn't being put to work,"
 said, Brian Deagan, Knotice's Chief Executive Officer. "Marketers are
 buying clicks, but when those clicks don't result in an immediate
 conversion, the campaign lifecycle comes to an abrupt and unnecessary end.
 This is no longer the case with Relevant Content Serving."
     The company says that Relevant Content Serving supports and supplements
 existing Web Content Management systems, transparently enriching the site
 visitor's experience with the most targeted information and offers
 possible. In addition, Relevant Content Serving works seamlessly with
 leading Web Analytics Platforms, such as HBX from WebSideStory, Omniture,
 and WebTrends, to track campaign performance from impression through
     About the Concentri Platform - Soup-to-Nuts Campaigns in One Package
 Concentri is a simple and powerful platform for creating and managing
 highly relevant, multi-stage campaigns across email, mobile and web
 channels. With Concentri, marketers can easily engage today's digital
 consumers to grow revenue, while maintaining a consistent brand experience,
 cutting production cycles from weeks to days, and reducing other related
 costs by as much as 50%.
     About Knotice
     Knotice provides solutions for Personal Relevance Marketing (PRM) -
 marketing communications tailored for individual consumers based on their
 own preferences-over email, Web and mobile. Knotice's solutions give
 companies a competitive edge by creating strong brand relationships with
 customers through consistent, personally relevant marketing tailored to
 each consumer across multiple marketing media.
     By integrating marketing campaigns over email, Web and mobile, major
 marketers can ensure consistent brand and message presentation regardless
 of how it reaches the consumer. Brands can create a bond with the consumer
 by showing that they respect individual preferences not only in product,
 but in how they prefer to receive offers and communications.

SOURCE Knotice, Ltd.