Kocolene Selects PriceAdvantage SMART Fuel Pricing

COLORADO SPRINGS, Colo., March 4, 2013 /PRNewswire/ -- PriceAdvantage, a division of Skyline Products, announced today that Kocolene Marketing has chosen PriceAdvantage SMART Fuel Pricing, a fuel price management solution, for all of their Fast Max Convenience Store locations in Indiana and Kentucky to automate their fuel pricing process.

"Adding PriceAdvantage to automate our fuel pricing process gives us the structure to change prices more often and implement prices from headquarters to the store," said Lance Gentry, Director of Fuels & Information Technology for Kocolene. "Additionally, PriceAdvantage gives us the pricing history of our stores and competitors as well as the ability to measure volume and margin performance, something that wasn't easily accessible in the past."

"We are enthused that Kocolene has chosen PriceAdvantage to automate their fuel pricing processes at their Fast Max Convenience Stores, "said Chip Stadjuhar, CEO of Skyline Products. "PriceAdvantage SMART Fuel Pricing is scalable for any size company, transforming fuel operations for our ever growing list of customers, ranging from 10 to 1000+ stores."

PriceAdvantage SMART Fuel Pricing™ is a highly specialized retail fuel pricing solution for the convenience store industry. Designed to maximize fuel profits, PriceAdvantage provides automation for the entire fuel pricing process from collection of competitive surveys, to sophisticated analysis for best price determination, to rapid speed-to-the-street price change execution with price change confirmation feedback. 

About Kocolene
Kocolene, an employee owned company (ESOP,) was founded in 1938 and is one of the most respected independent oil companies in the Midwest. Their business ventures include Fast Max Convenience Stores in Indiana and Kentucky, Smokers Host Discount Tobacco Stores in Indiana, Ranger Enterprises, and Komac Environmental. For more information about Kocolene please visit www.kocolene.com.

About PriceAdvantage
PriceAdvantage is the leading provider of fuel price management solutions to the convenience store industry. PriceAdvantage SMART Fuel Pricing™ allows fuel retailers to collect competitive data, determine optimized fuel pricing and automate fuel price changes from headquarters to the street with price change confirmation feedback, creating a streamlined closed loop fuel pricing process. Price Advantage is a division of Skyline Products, the leading North American maker of sign hardware and software solutions for the transportation and petroleum industries. Company headquarters are located in Colorado Springs, CO. For more information, please visit www.sellmoregas.com or www.skylineproducts.com.

Skyline Products and PriceAdvantage are trademarks of Skyline Products, Inc. Other company and/or product names mentioned herein may be the trademarks of their respective owners.

Media contact:
PriceAdvantage
Jennifer Elting
(719) 362-8963

SOURCE PriceAdvantage



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