Kodak Becomes Building Block in Latest Virtual Environment

Company Connects with Gamers Worldwide in New CITIES XL(TM) Release

ROCHESTER, N.Y., Oct. 23 /PRNewswire-FirstCall/ -- Continuing to expand its marketing activities into new territories and new ways to interact with consumers, Eastman Kodak Company (NYSE: EK) is partnering with developer Monte Cristo for the new CITIES XL(TM) video game.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091023/NY97884 )

CITIES XL is the latest generation of city builder PC game where the gamer takes the role of a mayor, in charge of building a city and making it a prosperous place to live for his virtual citizens, financially, socially and environmentally.

Players will be able to build a KODAK EXPRESS Digital Solutions store in their city and, as part of the landmark building feature available to gamers, the KODAK Theatre from Hollywood can be built in their virtual cities. In addition, Kodak will be displayed on the various billboards in players' cities adding real-world credibility in the virtual environment and support the CITIES XL community in different contests beyond the initial launch of the game with KODAK Products to win.

"The Kodak brand is ubiquitous; we're found in every city, so it only made sense that Kodak became a part of the CITIES XL experience," said Jeffrey W. Hayzlett, Chief Marketing Officer and Vice President, Eastman Kodak Company. "Today, in addition to traditional marketing channels, we reach many people on the Internet where we have a significant social media and online advertising presence. Through interactive channels like CITIES XL, we reach consumers in yet another innovative outlet."

"We're very proud of our partnership with Kodak, a brand known to citizens of cities around the world and a brand that shares our passion for creativity," said Jerome Gastaldi, CEO, Monte Cristo. "Kodak provides the kind of realism and content that gamers expect from CITIES XL."

CITIES XL offers two playing modes: A "solo" mode where the mayor manages the city and a Online "Planet" mode where the mayor can, in addition to building and managing up to five cities, interact with the mayors of other cities and participate in a global economy. Thousands of players can build different cities in Planet mode and organize trade between their cities, collaborate on spectacular projects and continue playing on the Web.

CITIES XL is available from video game retailers worldwide and at www.citiesxl.com.

About Kodak

As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives. To learn more, visit http://www.kodak.com and follow our blogs and more at http://www.kodak.com/go/followus.

Monte Cristo

Created in 1995, Monte Cristo has published more than 30 games distributed all over the world. Supported by major international capital risk companies, Monte Cristo with its team of 80 people has developed CITIES XL(TM), an ambitious and innovative project combining a video game, a social network and a virtual world. http://www.citiesxl.com

KODAK and KODAK EXPRESS are trademarks of Kodak.

SOURCE Eastman Kodak Company