Kohler Kitchen & Bath Web Site is Revamped with Greater Emphasis on Design Inspiration, Interactivity and Navigation

May 10, 2005, 01:00 ET from Kohler Co.

    KOHLER, Wis., May 10 /PRNewswire/ -- More than simply an online site to
 research the broad spectrum of products from Kohler Co., a global leader in
 kitchen and bath design, the Kohler Kitchen & Bath Web site is re-launched
 this week with a completely new look that delivers increased user
 interactivity, creative design inspiration and an intuitive, streamlined
     "When designing the new kitchen and bath Web site, we focused our energies
 and resources on creating a Web site that is unlike any other in our
 industry," said David Kohler, Group President for the Kohler Kitchen and Bath
 Group.  "It promises to be the definitive online resource for kitchen and bath
 inspiration and design.  We are confident that both trade professionals and
 consumers will be impressed with the enhancements to the site and will enjoy
 exploring design ideas to quickly and easily find the essential product
 information they need for their new home or renovation projects."
     The navigation of the Web site has been retooled based on how most users
 approach their projects -- by room and not necessarily by product category.
 For consumers who are planning a kitchen or bathroom for the first time, the
 content and navigation of the revamped Kohler site is designed to build
 consumer confidence in what can be unfamiliar territory for some.
     Design Resources
     The new Kohler Kitchen & Bath Web site makes the research and idea
 collection phase of designing a new kitchen, bathroom or home much more
 accessible, interactive and inspiring.
      -- Magazine style -- The new site includes relevant articles that offer
         stimulating design ideas and valuable project planning information.
         New articles will be posted frequently to address emerging home design
         trends and space planning ideas.
      -- Product Narratives -- Offering more than straight facts and basic
         features, KOHLER product descriptions now feature rich, narrative copy
         to best illustrate all the design possibilities of KOHLER kitchen and
         bath products.
      -- Idea Galleries -- Overall room photos of various kitchens and
         bathrooms enable site visitors to gain perspective and learn about the
         featured products in these rooms by clicking on them.
      -- Selection Guides -- Popular product categories offer a three-step
         selection guide to assist users as they choose the best products for
         their needs and tastes based on the products' most pertinent features.
      -- Multimedia Content -- Access to educational and installation videos
         and other rich content provide more design inspiration and practical
     With additional Web site enhancements planned throughout the remainder of
 2005, visitors are encouraged to continually revisit the Kohler Kitchen & Bath
 Web site to see what's new and how Kohler can make their bath or kitchen
 remodeling simple and rewarding with all the new tools available to them.
     For more inspiring design ideas or information about any of the company's
 products, consumers may access the Kohler Co. Web site at http://KOHLER.com or
 call toll-free at 1-800-4-KOHLER.
     Founded in 1873 and headquartered in Kohler, Wis., Kohler Co. is one of
 America's oldest and largest privately held companies. Kohler is a global
 leader in the manufacture of kitchen and bath products, engines and power
 generation systems, home interiors, and hospitality services.

SOURCE Kohler Co.