Kohler Kitchen & Bath Web Site is Revamped with Greater Emphasis on Design Inspiration, Interactivity and Navigation
KOHLER, Wis., May 10 /PRNewswire/ -- More than simply an online site to research the broad spectrum of products from Kohler Co., a global leader in kitchen and bath design, the Kohler Kitchen & Bath Web site is re-launched this week with a completely new look that delivers increased user interactivity, creative design inspiration and an intuitive, streamlined navigation. "When designing the new kitchen and bath Web site, we focused our energies and resources on creating a Web site that is unlike any other in our industry," said David Kohler, Group President for the Kohler Kitchen and Bath Group. "It promises to be the definitive online resource for kitchen and bath inspiration and design. We are confident that both trade professionals and consumers will be impressed with the enhancements to the site and will enjoy exploring design ideas to quickly and easily find the essential product information they need for their new home or renovation projects." The navigation of the Web site has been retooled based on how most users approach their projects -- by room and not necessarily by product category. For consumers who are planning a kitchen or bathroom for the first time, the content and navigation of the revamped Kohler site is designed to build consumer confidence in what can be unfamiliar territory for some. Design Resources The new Kohler Kitchen & Bath Web site makes the research and idea collection phase of designing a new kitchen, bathroom or home much more accessible, interactive and inspiring. -- Magazine style -- The new site includes relevant articles that offer stimulating design ideas and valuable project planning information. New articles will be posted frequently to address emerging home design trends and space planning ideas. -- Product Narratives -- Offering more than straight facts and basic features, KOHLER product descriptions now feature rich, narrative copy to best illustrate all the design possibilities of KOHLER kitchen and bath products. -- Idea Galleries -- Overall room photos of various kitchens and bathrooms enable site visitors to gain perspective and learn about the featured products in these rooms by clicking on them. -- Selection Guides -- Popular product categories offer a three-step selection guide to assist users as they choose the best products for their needs and tastes based on the products' most pertinent features. -- Multimedia Content -- Access to educational and installation videos and other rich content provide more design inspiration and practical information. With additional Web site enhancements planned throughout the remainder of 2005, visitors are encouraged to continually revisit the Kohler Kitchen & Bath Web site to see what's new and how Kohler can make their bath or kitchen remodeling simple and rewarding with all the new tools available to them. For more inspiring design ideas or information about any of the company's products, consumers may access the Kohler Co. Web site at http://KOHLER.com or call toll-free at 1-800-4-KOHLER. Founded in 1873 and headquartered in Kohler, Wis., Kohler Co. is one of America's oldest and largest privately held companies. Kohler is a global leader in the manufacture of kitchen and bath products, engines and power generation systems, home interiors, and hospitality services.
SOURCE Kohler Co.
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