KOHLER, Wis., Aug. 13 /PRNewswire/ -- Kohler Co., a global leader in
kitchen and bath design and technology, continues to break new
technological and artistic ground by introducing a content-rich and
entertaining new video player with hundreds of original videos on its Web
site this week.
This advanced technology propels the Kohler Web site --
http://www.KOHLER.com -- into the next generation and offers consumers a
vast array of easy-to-access product information and design ideas. With
this new online player, consumers can now view everything from basic
installation instructions for KOHLER plumbing products to an insider's take
on what's new in interior styles from some of the world's most well-known
interior designers and architects -- all in a format that feels like a Web
site and looks like TV.
To simplify things for consumers, the Kohler Web site has also been
updated to house information on all KOHLER products and businesses on one
main site, replacing the more complex and divided site that existed before.
Now users can move among "channels" easily switching from videos on
Kohler's hospitality businesses to those offering information on new
plumbing products or a tour of the latest design ideas from a beautiful
"The new Kohler online video player integrates leading-edge Web
technology to bring users a wealth of information in an uncomplicated way,"
comments John Engberg, manager -- Global Media & Web Development. "This
site is primarily structured to help consumers become better informed and
provide basic information about the products and services that Kohler
offers, as well as cut through the usual jargon that can sometimes make the
design process intimidating."
The video player currently offers six new channels, each designed to
easily guide users to the information they need most. The six channels
represent the major Kohler businesses and include:
-- Kohler Kitchen & Bath
-- Sterling Plumbing
-- Destination Kohler (Golf, Spa, Resorts)
-- Kohler Interiors (Baker, McGuire, Ann Sacks)
-- Kohler Power (Generators, Engines, Events)
-- Kohler Co.
The Web site offers over 150 Kohler Plumbing videos and more than 275
corporate-wide videos. The Kohler Kitchen & Bath channels provide
information on new products, a Plumbing Fundamentals video series on basic
terms, design ideas and lingo, magnificent show homes and inspirational
designer rooms that feature KOHLER kitchen and bath products, installation
information and even a look at Kohler's sophisticated and provocative TV
The Sterling section also provides details on new products for bathing
and showering, storage and installation, as well as details on Sterling's
proprietary product materials. The channel for Destination Kohler offers a
wealth of information about Kohler Golf, The American Club, the history of
Kohler, and an overview of other Kohler resort properties.
On the Interiors channel, viewers will find a variety of information on
Kohler-owned companies such as Baker and Ann Sacks. There are interviews
with renowned Baker designers Bill Sofield and Thomas Pheasant; insights
from designers of Ann Sacks tile such as the artist Angela Adams; a look at
what's new at McGuire; and even a selection of videos from the ABC TV show
Extreme Makeover: Home Edition of designer rooms that feature products from
Many of the video segments are hosted by well-respected industry
experts; for example, the Plumbing Fundamentals segments are conducted by
Erinn Valencich, a well-known designer and host of numerous HGTV shows,
while a tour through a wine cellar is led by sommelier and author Anthony
In implementing the new online video player and developing its
contents, Kohler teamed up with Brightcove, the leading Internet video
partner for international news and entertainment businesses, including such
companies as CBS Corporation, The New York Times Company, TimeLife and Dow
Jones & Company, Inc. Kohler worked with Brightcove to develop the Web
video player, tailoring the sophisticated technology directly to the needs
of the Kohler customer.
This Web site will be constantly updated with fresh content for the
video player, encouraging users to return again and again to resolve their
design dilemmas, discover trends, learn about new products, and simply to
be entertained. Also, users can share ideas by sending links of their
favorite segments to their friends or designers. Viewers can even include
the video link in their blogs or on their MySpace page.
"We intend to keep this Web site relevant by adding new video content
all the time," remarks Engberg. "Whether consumers are looking for
information on specific products or unusual design ideas, this new feature
will offer engaging video that goes beyond anything we've ever done or seen
To view the new Kohler video player, please visit
http://www.KOHLER.com/video. For information on other KOHLER products,
individuals may visit the Kohler Co. Web site at KOHLER.com or call
toll-free at 1-800-4-KOHLER.
SOURCE Kohler Co.