Kohler(R) Purist Hatbox Toilet Honored With Prestigious Industrial Design Award

Sleek, Tankless Toilet Among 38 Products to Receive Coveted Gold Industrial

Design Excellence Award

Jun 24, 2005, 01:00 ET from Kohler Co.

    KOHLER, Wis., June 24 /PRNewswire/ -- Kohler Co., a global leader in
 kitchen and bath design, announces today that its Purist(R) Hatbox toilet has
 received a distinguished Gold Award in the Industrial Designers Society of
 America's (IDSA) annual Industrial Design Excellence Awards (IDEAs)
 competition. Epitomizing high fashion in the home, the new toilet will be
 bestowed this prestigious honor at a black tie ceremony on Saturday, August
 27th during the IDSA's national conference hosted in Washington, D.C.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20050624/CGF002 )
     A perfect example of melding stark beauty with outstanding function, the
 Purist Hatbox toilet was selected from more than 1,300 entrants representing
 nearly 30 countries. The sleek, power-assisted toilet is among 38 entries that
 were awarded the coveted Gold Award, while 59 entries received Silver awards
 and 51 won Bronze awards.
     "By rethinking the toilet with no preconceptions, Kohler has laid the
 groundwork for the next generation of toilets," said David Kohler, President
 of KOHLER Kitchen & Bath Group. "The Purist Hatbox toilet project challenged
 Kohler design associates to combine bold innovation, enhanced technology and
 great design to create a product that has redefined how we perceive the
     Co-sponsored by IDSA and BusinessWeek magazine to celebrate the best and
 hottest product designs of the year, the annual international competition
 spans 11 different categories, from business equipment and new car designs to
 home furnishings and medical devices. This year's winners were selected by a
 jury of 17 non-affiliated designers, choosing winners based on five areas of
 industrial design excellence: design innovation, benefit to the user, benefit
 to the client/business, ecological responsibility, and appropriate aesthetics
 and appeal.
     "Kohler has completely rethought the design of a toilet. By internalizing
 all of the requirements for functionality, the exterior has become a simple,
 well-proportioned container," remarked jury member Nasir Kassamali, IDSA
 member and owner of Luminaire. "This toilet can be incorporated anywhere in
 the modern bathroom."
     Debuting at New York City's Fashion Week in February 2005, the Purist
 Hatbox toilet removes conventional cues of the traditional toilet to offer a
 clean aesthetic both visually and physically with its innovative tankless
 design. As a component of the popular KOHLER Purist Suite of products, the
 toilet stresses the clarity, geometry and precision of the Minimalist design
 school and offers a contemporary design choice in a typically traditionally
 designed product category.
     The "tankless" design of the toilet was achieved by utilizing Kohler's
 exclusive Power Lite(TM) technology - a quiet .2-horsepower electric pump
 fully enclosed with in the toilet bowl that provides a strong, powerful flush
 utilizing 1.6 gallons of water. Combined with an electronic "soft touch"
 actuator along the side of the toilet and the option for the water supply line
 to attach inside the bowl base by coming up through the floor, a smooth,
 streamlined external surface is achieved, making the toilet incredibly easy to
 clean and visually impactful.
     The Purist Hatbox toilet also offers Comfort Height(TM) seating - a
 comfortable, chair-height seating just over 17 inches tall that makes sitting
 down and stand up easy for people of all ages and statures. Adding to this
 convenience is an ergonomically designed toilet seat with Quiet-Close(TM)
 functionality to prevent slamming of the seat and eliminate unnecessary
 contact with the underside of the seat. The Purist Hatbox toilet is offered in
 six KOHLER colors - White, Biscuit, Ice(TM) Grey, Almond, Sandbar, and
 Thunder(TM) Grey.
     For more information about the new Purist Hatbox toilet or any of the
 company's products, consumers may access the Kohler Co. Web site at
 http://KOHLER.com or call toll-free at 1-800-4-KOHLER.
     Founded in 1873 and headquartered in Kohler, Wis., Kohler Co. is one of
 America's oldest and largest privately held companies. Kohler is a global
 leader in the manufacture of kitchen and bath products, engines and power
 generation systems, home interiors, and hospitality services.

SOURCE Kohler Co.