Kontera Launches ContentLink(TM), a Market Innovative In-Text Advertising Solution
Following an investment from Sequoia Capital, Kontera upgrades their
proprietary In-Text Advertising Solution to support user-generated content
including blogs and social networking websites, and launches the first
automated In-Text Advertising Solution with bidding for placement
SAN FRANCISCO, April 25 /PRNewswire/ -- Kontera, the leading developer of In-Text Advertising Solutions for web publishers and advertisers, announces the launch of the ContentLink(TM). With ContentLink(TM), Kontera continues their tradition of market innovation by supporting any online content type, including user generated, and by launching the industry's first automated In-Text Advertising Solution with bidding for placement -- the ContentLink(TM) Ad Center. ContentLink(TM) discovers contextually relevant keywords on a publisher's web page in real-time and automatically matches them with relevant ads presented as In-Text sponsored keyword links. With the limitations of existing online ad opportunities, as far as real estate, inventory, and pricing is concerned, ContentLink(TM) provides publishers with an untapped source of advertising revenue. Since ContentLink(TM) runs alongside existing pay-per-click and/or banner ad programs, hundreds of Kontera's publisher clients are generating incremental ad revenue beyond their existing advertising vehicles. "With the challenges online publishers are facing today, In-Text Advertising is an excellent untapped and sustainable source of ad revenue, which is why I predict strong growth for In-Text Advertising," said online advertising industry analyst Gary Stein. "Technology-based solutions like Kontera's ContentLink(TM) are best positioned to take advantage of this burgeoning market opportunity." Kontera's technology now facilitates the real-time analysis of dynamic web content, which enables publishers to use ContentLink(TM) for serving ads on any online content type, including user-generated content such as blogs, forums, product reviews, and social networking sites. With traditional media tapping into the growth of user-generated content, as evidenced by News Corporation's recent $580 million acquisition of MySpace.com and by the increasing prevalence of blogs on media websites, Kontera's ability to monetize such dynamic content in real-time provides all publishers with an important new source of advertising revenue. "With a lot of our web traffic coming from our forum pages, generating significant ad revenue was a challenge for us," said Jan-Willem Aldershoff, Marketing Manager, CDFreaks.com. "With ContentLink(TM), In-Text advertising links are generated immediately after new comments are posted, enabling us to generate ad revenue while respecting our members' rights." With the launch of ContentLink(TM), Kontera is also introducing the ContentLink(TM) Ad Center, the industry's first self-service, automated bidding system for In-Text Advertising. The ContentLink(TM) Ad Center is the advertisers' interface for managing their In-Text Advertising campaigns on Kontera's network or on individual publishers who are utilizing the ContentLink(TM) Private Marketplace. ContentLink(TM) Ad Center gives advertisers complete control of their In-Text Advertising campaigns, just like other pay-per-click advertising programs. Now advertisers can go live with an In-Text campaign in hours and can update placement bids, keywords, creative, ad type or images instantly whenever, wherever. For more about the ContentLink(TM) Ad Center, click here: http://www.kontera.com/?id=30 To learn more about Kontera, ContentLink(TM), or the ContentLink(TM) Ad Center, please visit Kontera at AD:TECH San Francisco, April 26 - 28, 2006, Booth number 5651. About Kontera Kontera is a leading provider of In-Text Advertising solutions based on patent-pending contextual analysis technology that increases revenue and ROI for Web publishers and advertisers. The company's flagship product, ContentLink(TM), finds contextually relevant keywords on a publisher's web page in real-time and automatically matches them to relevant ads presented as an In-Text sponsored keyword links. Hundreds of online publishers worldwide are increasing their revenue through Kontera's service, which enables them to turn their content into a source of incremental revenue beyond current banner or text ads. Leading international advertisers in a broad range of product categories are achieving improved ROI with ContentLink(TM) versus other advertising vehicles because of the contextual relevancy of the ad to the user's interest. The ContentLink(TM) Ad Center is the first self-service pay-per-click solution enabling bidding for In-Text Advertising placement. With seven years of experience in In-Text Advertising, Kontera is able to create a valuable experience for users by serving relevant and informational ads that match the user's interest and frame of mind. The company's technology facilitates real-time analysis of dynamic web content, enabling publishers to use ContentLink(TM) to serve ads or intra-site links with any online content type including user-generated such as blogs, forums, product reviews, and social networking sites. Kontera is a privately held company funded by Sequoia Capital with offices in San Francisco and Israel. For more about Kontera, visit http://www.kontera.com. Contact info: Uriah Av-Ron Email: firstname.lastname@example.org Tel: +972-50-7-427-087
SOURCE Kontera Technologies Inc.
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