Kontera Launches ContentLink(TM), a Market Innovative In-Text Advertising Solution

    SAN FRANCISCO, April 25 /PRNewswire/ -- Kontera, the leading developer
 of In-Text Advertising Solutions for web publishers and advertisers,
 announces the launch of the ContentLink(TM). With ContentLink(TM), Kontera
 continues their tradition of market innovation by supporting any online
 content type, including user generated, and by launching the industry's
 first automated In-Text Advertising Solution with bidding for placement --
 the ContentLink(TM) Ad Center.
     ContentLink(TM) discovers contextually relevant keywords on a
 publisher's web page in real-time and automatically matches them with
 relevant ads presented as In-Text sponsored keyword links. With the
 limitations of existing online ad opportunities, as far as real estate,
 inventory, and pricing is concerned, ContentLink(TM) provides publishers
 with an untapped source of advertising revenue. Since ContentLink(TM) runs
 alongside existing pay-per-click and/or banner ad programs, hundreds of
 Kontera's publisher clients are generating incremental ad revenue beyond
 their existing advertising vehicles.
     "With the challenges online publishers are facing today, In-Text
 Advertising is an excellent untapped and sustainable source of ad revenue,
 which is why I predict strong growth for In-Text Advertising," said online
 advertising industry analyst Gary Stein. "Technology-based solutions like
 Kontera's ContentLink(TM) are best positioned to take advantage of this
 burgeoning market opportunity."
     Kontera's technology now facilitates the real-time analysis of dynamic
 web content, which enables publishers to use ContentLink(TM) for serving
 ads on any online content type, including user-generated content such as
 blogs, forums, product reviews, and social networking sites. With
 traditional media tapping into the growth of user-generated content, as
 evidenced by News Corporation's recent $580 million acquisition of
 MySpace.com and by the increasing prevalence of blogs on media websites,
 Kontera's ability to monetize such dynamic content in real-time provides
 all publishers with an important new source of advertising revenue.
     "With a lot of our web traffic coming from our forum pages, generating
 significant ad revenue was a challenge for us," said Jan-Willem Aldershoff,
 Marketing Manager, CDFreaks.com. "With ContentLink(TM), In-Text advertising
 links are generated immediately after new comments are posted, enabling us
 to generate ad revenue while respecting our members' rights."
     With the launch of ContentLink(TM), Kontera is also introducing the
 ContentLink(TM) Ad Center, the industry's first self-service, automated
 bidding system for In-Text Advertising. The ContentLink(TM) Ad Center is
 the advertisers' interface for managing their In-Text Advertising campaigns
 on Kontera's network or on individual publishers who are utilizing the
 ContentLink(TM) Private Marketplace. ContentLink(TM) Ad Center gives
 advertisers complete control of their In-Text Advertising campaigns, just
 like other pay-per-click advertising programs. Now advertisers can go live
 with an In-Text campaign in hours and can update placement bids, keywords,
 creative, ad type or images instantly whenever, wherever.
     For more about the ContentLink(TM) Ad Center, click here:
 http://www.kontera.com/?id=30
     To learn more about Kontera, ContentLink(TM), or the ContentLink(TM) Ad
 Center, please visit Kontera at AD:TECH San Francisco, April 26 - 28, 2006,
 Booth number 5651.
     About Kontera
     Kontera is a leading provider of In-Text Advertising solutions based on
 patent-pending contextual analysis technology that increases revenue and
 ROI for Web publishers and advertisers. The company's flagship product,
 ContentLink(TM), finds contextually relevant keywords on a publisher's web
 page in real-time and automatically matches them to relevant ads presented
 as an In-Text sponsored keyword links. Hundreds of online publishers
 worldwide are increasing their revenue through Kontera's service, which
 enables them to turn their content into a source of incremental revenue
 beyond current banner or text ads. Leading international advertisers in a
 broad range of product categories are achieving improved ROI with
 ContentLink(TM) versus other advertising vehicles because of the contextual
 relevancy of the ad to the user's interest. The ContentLink(TM) Ad Center
 is the first self-service pay-per-click solution enabling bidding for
 In-Text Advertising placement. With seven years of experience in In-Text
 Advertising, Kontera is able to create a valuable experience for users by
 serving relevant and informational ads that match the user's interest and
 frame of mind. The company's technology facilitates real-time analysis of
 dynamic web content, enabling publishers to use ContentLink(TM) to serve
 ads or intra-site links with any online content type including
 user-generated such as blogs, forums, product reviews, and social
 networking sites. Kontera is a privately held company funded by Sequoia
 Capital with offices in San Francisco and Israel. For more about Kontera,
 visit http://www.kontera.com.
     Contact info:
     Uriah Av-Ron
     Email: pr@kontera.com
     Tel: +972-50-7-427-087
 
 

SOURCE Kontera Technologies Inc.