Kosher Foodies No Longer Relegated to Plain Old Kosher Salt

Nov 15, 2007, 00:00 ET from SaltWorks, Inc.

    WOODINVILLE, Wash., Nov. 15 /PRNewswire/ -- What do SaltWorks' sea
 salts have in common with Oreos? They've been granted the enviable
 Certified Kosher designation by the highly respected global entity Orthodox
 Union. This is a great victory for kosher-eating gourmets, as "kosher" and
 "sea salt" rarely exist on the same label.
     After inspecting SaltWorks, Inc.'s warehouse and factory,
 representatives of the Orthodox Union (OU) have granted the designation to
 each of the unique sea salts manufactured and sold by SaltWorks - with the
 exception of any smoked sea salt (
     The New York Times acknowledges the OU "coveted seal of approval" as
 one of the world's most recognized trademarks. Forbes magazine writes, "If
 you want to know your food is kosher, look for the OU symbol."
     When asked why the company decided to go kosher, Mark Zoske, founder
 and President of SaltWorks, acknowledged market pressure, saying "literally
 hundreds of our clients have asked us to get our gourmet sea salts kosher
 certified." This latest certification is another feather under the cap of a
 company that prides itself on using traditional harvesting methods,
 including sustainability.
     Going kosher gives a company a clear competitive edge. Americans are
 eating kosher foods every day, whether they know it or not. Large companies
 like Heinz, Coca-Cola, Hershey's, and Kraft/Nabisco are certified by OU.
 According to, the OU logo "has become an
 increasingly important marketing device which generates additional revenue
 ... Supermarkets favor brands with the OU certification because it gives
 the product a competitive edge that makes it sell faster." Supermarkets go
 on to report that kosher products can expect better shelf space, and will
 outsell non-kosher competition by 20%.
     America is experiencing a gourmet revolution, visible in everything
 from wine sales to the increase of organic and sustainable products, and
 the interest in artisan sea salts from around the world. Just last month
 Oprah put SaltWorks' Ultimate Salt Sampler by the Artisan Salt Company on
 her holiday gift guide for 2007. At last, kosher foodies have an abundance
 of all-natural sea salts to choose from due to SaltWorks' efforts to go
     About SaltWorks, Inc.
     SaltWorks is a specialty salt company that stocks over two million
 pounds of sea salt in 50 different varieties. SaltWorks prides itself on
 its approach to the sea salt business, focusing on traditional harvesting
 methods, sustainability, natural processes and quality. To learn more,
     For more information about this topic please call Naomi Novotny at
 800.353.7258 or e-mail
     This release was issued through eReleases(TM). For more information,

SOURCE SaltWorks, Inc.