SAN FRANCISCO, May 6, 2014 /PRNewswire/ -- Lilah Koski, CEO of Koski Research, today announced the appointment of Alex Sene as Vice President.
As Vice President, Sene will lead and manage the implementation of tailored market research projects from the study design, to instrument development to fielding and analysis - with a special focus on transforming insights into actionable business solutions.
Alex brings 10 years of US and international experience to Koski Research.
Prior to joining Koski Research, Alex was at UCB Pharma where he initiated unique strategic research to inform the commercial success of their neurology portfolio and as a Brand Manager driving the launch of a new Parkinson's treatment in France.
Alex has conducted research with physicians, payers and patients in a wide range of therapeutic areas from neurology (Parkinson's disease, epilepsy, depression, schizophrenia), cancer (kidney, brain, breast), pain management to asthma and COPD, among others.
He spent the first half of his career on the research supplier side at Harris Interactive, Synovate and Nielsen crafting and managing qualitative and quantitative market research projects.
"I am confident our clients will benefit from Alex's expertise in purchase journey research, message development and optimization, product positioning, multi-country brand tracking studies and portfolio management," said Koski, "In addition to his pharma experience which encompasses pre-post product launches, growth strategy, portfolio management and loss of exclusivity."
Alex holds a Masters degree in Survey Research and a Bachelor in Finance from the University of Connecticut, and he is currently completing his MBA at Babson College.
About Koski Research
Koski Research excels in creating customized research solutions that answer our clients' most complex business questions. Answers to these questions spark customer engagement, result in national media coverage and drive business growth.
The author of the Koski Research Engagement IQ, our own measurement system that assesses the public's sentiment of a company based on key social behaviors, we are focused on helping clients use research to drive customer engagement.
Koski Research's client list includes Fortune 1000 companies. The research we have conducted for our clients has been published in the largest media outlets in the world including the New York Times, The Financial Times, The Wall Street Journal, CNN and USA Today in addition to other business and non-traditional media such as Mashable, TechCrunch and GeekWire.
With offices in San Francisco, California and Stamford, Connecticut, Koski Research's networked team of seasoned researchers serves clients throughout the United States. To learn more, visit KoskiResearch.com.
Contact: Lilah Koski, CEO - 415.334.3400 or firstname.lastname@example.org
SOURCE Koski Research