GOLETA, Calif., Oct. 29 /PRNewswire/ -- On October 27, 2003, KPMR-TV
Univision, the leading Spanish-language television station in the Santa
Barbara, Santa Maria-San Luis Obispo television market, launched its first
live, local newscast, NOTICIAS UNIVISION COSTA CENTRAL, which will air
weekdays at 6PM and 11PM. The inaugural broadcast included live interviews
with U.S. Representative Lois Capps and Fernando Gamboa, the Mexican Consul
based in Oxnard, California, a taped interview with State Assemblyman Abel
Maldonado and a live performance from Mariachi Alma de Jalisco de Serafin
Mendoza, a Santa Maria-based mariachi ensemble.
NOTICIAS UNIVISION COSTA CENTRAL will provide Central Coast Hispanics and
other Spanish-language television enthusiasts with the latest local and
regional news, sports, weather and features. This nightly newscast will
originate from KPMR-TV's broadcast center in Goleta, California. NOTICIAS
UNIVISION COSTA CENTRAL will also maintain a fully-staffed news bureau in the
City of Santa Maria, the heart of the Central Coast, to cover news and other
events of interest to Hispanics in north Santa Barbara and San Luis Obispo
Anchored by Andres Angulo and Martha Saldana, NOTICIAS UNIVISION COSTA
CENTRAL relies on a team of several local and regional field reporters,
including Maribel Roldan and Norma Flores, well-known broadcast journalists in
the greater Santa Barbara market. Weather will be presented by Abir Sandoval,
with Armando Romero, "El Senor de los Deportes" (The Sports Guy), reporting
the latest news about local sports, Mexican and other Latin American soccer,
baseball and other athletic news.
"Our mission is to provide Hispanics with information which they can
utilize to lead better, more productive lives for their families and
themselves," said Andres Angulo, who also serves as News Director of NOTICIAS
UNIVISION COSTA CENTRAL. "There has been a huge gap in the Central Coast for
Hispanic news and we are committed to filling this need by delivering a high
quality newscast that serves the interests of the area's Hispanic community."
Chris Roman, General Manager of KPMR-TV, said: "We are very pleased to
offer our audience a top-notch local newscast worthy of the Hispanic community
in the greater Santa Barbara market. KPMR-TV has invested numerous resources
in NOTICIAS UNIVISION COSTA CENTRAL, including an experienced broadcast team,
technical capabilities and promotion to ensure we deliver a news product that
Hispanics can rely on and call their own. We are proud of our associates'
efforts in launching this newscast and look forward to serving our viewers."
NOTICIAS UNIVISION COSTA CENTRAL will offer daily reports on finance, top
stories in Mexico, as over 95% of Hispanics in the market are of Mexican
origin or descent, as well as relevant news from Sacramento and other
California communities. The program will also prominently feature special
reports on subjects ranging from health, education, immigration,
entertainment, beauty, fashion, automotive reviews and local personalities.
Live guests will periodically appear to enhance the quality of the newscast.
NOTICIAS UNIVISION COSTA CENTRAL will air Monday through Friday from
6:00PM-6:30PM and 11:00PM-11:30PM. News updates will air daily inviting
viewers to tune in to those telecasts. The newscast is delivered from a
state-of-the-art set designed by MediaWay Architecture, one of the top
broadcast facility design firms in the world.
ABOUT THE ANCHORS
Andres Angulo joined KPMR-TV in early October from the NBC-owned Telemundo
station in San Jose, California, where he was an Executive Producer and
Reporter for three years. Prior to that, Andres was a Producer and Anchor for
a local Santa Barbara Spanish-language daily newscast produced under the aegis
of KSBY-TV, the NBC affiliate in the Central Coast. The show, "Notidiario,"
aired on Cox Cable in south Santa Barbara County. Born in Colombia, Mr.
Angulo is a graduate of the University of California at Santa Barbara, where
he majored in journalism.
Martha Saldana joined the NOTICIAS UNIVISION COSTA CENTRAL team from
KPMR-TV's sister station in Palm Springs, KVER-TV, which boasts the number
one-rated newscast in that market regardless of language. Ms. Saldana started
at KVER-TV as a producer and reporter, and emerged as the station's early news
co-anchor. She was born in Cuernavaca, Mexico.
ABOUT THE CENTRAL COAST HISPANIC MARKET
The Santa Barbara-Santa Maria-San Luis Obispo television market is home to
nearly 200,000 Hispanics who represent 28% of the population in this area.
Since 1990, Hispanic TV households have increased 38% in number, compared to
only 7% growth among non-Hispanic TV homes, a rate of growth five times
higher. As such, Hispanic homes contributed 49% of all TV household growth
during the period from 1990-2003. Central Coast Hispanics have a median age
of 24 years, much younger than the 41 years among non-Hispanics. The Central
Coast Hispanic population is a lucrative market, boasting buying power in
excess of $2.3 billion per year, fueled by a median income in excess of
$59,000 per year.
ABOUT KPMR-TV AND ENTRAVISION
KPMR-TV Univision was launched on April 1, 2001 as a full-power television
station. It is broadcast over-the-air on Channel 38 and reaches all of Santa
Barbara and San Luis Obispo counties, along with a sizable portion of western
Ventura County. On the three major cable systems which serve this market (Cox
Communications, Comcast Cable and Charter Communications), KPMR-TV can be seen
on Channel 16.
KPMR-TV is an affiliate of Univision, the leading Spanish-language
television network in the United States, and is owned and operated by
Entravision Communications Corporation.
Entravision Communications Corporation is a diversified Spanish-language
media company utilizing a combination of television, radio and outdoor
operations to reach approximately 80% of Hispanic consumers across the United
States, as well as the border markets of Mexico. Entravision is the largest
affiliate group of both the top-ranked Univision television network and
Univision's TeleFutura network, with stations in 20 of the nation's top 50
Hispanic markets. The company also operates one of the nation's largest
centrally programmed Spanish-language radio networks, which serves 23 markets
via 58 owned and/or operated radio stations. The company's outdoor operations
consist of approximately 11,400 advertising faces concentrated primarily in
Los Angeles and New York. Entravision shares of Class A Common Stock are
traded on The New York Stock Exchange under the symbol: EVC.