KPMR-TV Univision Launches Local Spanish-Language Newscast 'Noticias Univision Costa Central'

- Through Its Main Newsroom in Goleta and a Bureau in Santa Maria,

'Noticias Univision Costa Central' Will Cover News and Events Throughout the

Entire Market and Ventura County

Oct 29, 2003, 00:00 ET from KPMR-TV

    GOLETA, Calif., Oct. 29 /PRNewswire/ -- On October 27, 2003, KPMR-TV
 Univision, the leading Spanish-language television station in the Santa
 Barbara, Santa Maria-San Luis Obispo television market, launched its first
 live, local newscast, NOTICIAS UNIVISION COSTA CENTRAL, which will air
 weekdays at 6PM and 11PM.  The inaugural broadcast included live interviews
 with U.S. Representative Lois Capps and Fernando Gamboa, the Mexican Consul
 based in Oxnard, California, a taped interview with State Assemblyman Abel
 Maldonado and a live performance from Mariachi Alma de Jalisco de Serafin
 Mendoza, a Santa Maria-based mariachi ensemble.
     NOTICIAS UNIVISION COSTA CENTRAL will provide Central Coast Hispanics and
 other Spanish-language television enthusiasts with the latest local and
 regional news, sports, weather and features.  This nightly newscast will
 originate from KPMR-TV's broadcast center in Goleta, California.  NOTICIAS
 UNIVISION COSTA CENTRAL will also maintain a fully-staffed news bureau in the
 City of Santa Maria, the heart of the Central Coast, to cover news and other
 events of interest to Hispanics in north Santa Barbara and San Luis Obispo
     Anchored by Andres Angulo and Martha Saldana, NOTICIAS UNIVISION COSTA
 CENTRAL relies on a team of several local and regional field reporters,
 including Maribel Roldan and Norma Flores, well-known broadcast journalists in
 the greater Santa Barbara market.  Weather will be presented by Abir Sandoval,
 with Armando Romero, "El Senor de los Deportes" (The Sports Guy), reporting
 the latest news about local sports, Mexican and other Latin American soccer,
 baseball and other athletic news.
     "Our mission is to provide Hispanics with information which they can
 utilize to lead better, more productive lives for their families and
 themselves," said Andres Angulo, who also serves as News Director of NOTICIAS
 UNIVISION COSTA CENTRAL.  "There has been a huge gap in the Central Coast for
 Hispanic news and we are committed to filling this need by delivering a high
 quality newscast that serves the interests of the area's Hispanic community."
     Chris Roman, General Manager of KPMR-TV, said: "We are very pleased to
 offer our audience a top-notch local newscast worthy of the Hispanic community
 in the greater Santa Barbara market.  KPMR-TV has invested numerous resources
 in NOTICIAS UNIVISION COSTA CENTRAL, including an experienced broadcast team,
 technical capabilities and promotion to ensure we deliver a news product that
 Hispanics can rely on and call their own.  We are proud of our associates'
 efforts in launching this newscast and look forward to serving our viewers."
     NOTICIAS UNIVISION COSTA CENTRAL will offer daily reports on finance, top
 stories in Mexico, as over 95% of Hispanics in the market are of Mexican
 origin or descent, as well as relevant news from Sacramento and other
 California communities.  The program will also prominently feature special
 reports on subjects ranging from health, education, immigration,
 entertainment, beauty, fashion, automotive reviews and local personalities.
 Live guests will periodically appear to enhance the quality of the newscast.
     NOTICIAS UNIVISION COSTA CENTRAL will air Monday through Friday from
 6:00PM-6:30PM and 11:00PM-11:30PM.  News updates will air daily inviting
 viewers to tune in to those telecasts.  The newscast is delivered from a
 state-of-the-art set designed by MediaWay Architecture, one of the top
 broadcast facility design firms in the world.
     Andres Angulo joined KPMR-TV in early October from the NBC-owned Telemundo
 station in San Jose, California, where he was an Executive Producer and
 Reporter for three years.  Prior to that, Andres was a Producer and Anchor for
 a local Santa Barbara Spanish-language daily newscast produced under the aegis
 of KSBY-TV, the NBC affiliate in the Central Coast.  The show, "Notidiario,"
 aired on Cox Cable in south Santa Barbara County.  Born in Colombia, Mr.
 Angulo is a graduate of the University of California at Santa Barbara, where
 he majored in journalism.
     Martha Saldana joined the NOTICIAS UNIVISION COSTA CENTRAL team from
 KPMR-TV's sister station in Palm Springs, KVER-TV, which boasts the number
 one-rated newscast in that market regardless of language.  Ms. Saldana started
 at KVER-TV as a producer and reporter, and emerged as the station's early news
 co-anchor.  She was born in Cuernavaca, Mexico.
     The Santa Barbara-Santa Maria-San Luis Obispo television market is home to
 nearly 200,000 Hispanics who represent 28% of the population in this area.
 Since 1990, Hispanic TV households have increased 38% in number, compared to
 only 7% growth among non-Hispanic TV homes, a rate of growth five times
 higher.  As such, Hispanic homes contributed 49% of all TV household growth
 during the period from 1990-2003.  Central Coast Hispanics have a median age
 of 24 years, much younger than the 41 years among non-Hispanics.  The Central
 Coast Hispanic population is a lucrative market, boasting buying power in
 excess of $2.3 billion per year, fueled by a median income in excess of
 $59,000 per year.
     KPMR-TV Univision was launched on April 1, 2001 as a full-power television
 station.  It is broadcast over-the-air on Channel 38 and reaches all of Santa
 Barbara and San Luis Obispo counties, along with a sizable portion of western
 Ventura County.  On the three major cable systems which serve this market (Cox
 Communications, Comcast Cable and Charter Communications), KPMR-TV can be seen
 on Channel 16.
     KPMR-TV is an affiliate of Univision, the leading Spanish-language
 television network in the United States, and is owned and operated by
 Entravision Communications Corporation.
     Entravision Communications Corporation is a diversified Spanish-language
 media company utilizing a combination of television, radio and outdoor
 operations to reach approximately 80% of Hispanic consumers across the United
 States, as well as the border markets of Mexico.  Entravision is the largest
 affiliate group of both the top-ranked Univision television network and
 Univision's TeleFutura network, with stations in 20 of the nation's top 50
 Hispanic markets.  The company also operates one of the nation's largest
 centrally programmed Spanish-language radio networks, which serves 23 markets
 via 58 owned and/or operated radio stations.  The company's outdoor operations
 consist of approximately 11,400 advertising faces concentrated primarily in
 Los Angeles and New York.  Entravision shares of Class A Common Stock are
 traded on The New York Stock Exchange under the symbol: EVC.