Kraft Cheese Removes Artificial Preservatives from KRAFT Singles, Giving Consumers One More Reason to Enjoy a Simple Grilled Cheese This Winter Americans declare winter as preferred time of year to enjoy a grilled cheese sandwich

NORTHFIELD, Ill., Feb. 11, 2014 /PRNewswire/ -- Kraft Foods is announcing the launch of KRAFT Singles with No Artificial Preservatives, a welcomed renovation that removes artificial ingredients, while still delivering the same quality, taste, look and melt its consumers expect. Grilled cheese made with KRAFT Singles is an iconic American tradition, beloved by kids and adults alike – and now KRAFT Singles are simpler than ever.

(Photo: http://photos.prnewswire.com/prnh/20140211/AQ62611)

"We know families today want convenient foods that have no artificial preservatives and a simpler, more recognizable ingredient list, and Kraft is working to deliver more of these options for some of our most beloved brands," said Brian Gelb, Senior Associate Brand Manager, Kraft Foods. "Kraft is excited to deliver the same great tasting American cheese it always has with KRAFT Singles – always made with real cheese, milk and no artificial flavors – and now with no artificial preservatives. It's just simpler this way, and it's the way cheese fans want it."

KRAFT Singles with No Artificial Preservatives – available now in the dairy aisle of leading grocery stores nationwide – are offered for the American and White American varieties (currently does not include 2% milk varieties). A serving of KRAFT Singles provide an excellent source of calcium, and a good source of Vitamin D per serving, both of which are important nutrients lacking in American diets today.

What does this mean for cheese lovers? Now there is more reason than ever to warm up the skillet to make a warm, gooey grilled cheese sandwich on a cold winter day. In fact, according to a recent survey, more than half (51%) of Americans are more likely to enjoy a grilled cheese sandwich during winter, with summer noted as the next most common time of year (19%).1

A few other fast facts regarding KRAFT Singles include:

  • Americans Love KRAFT Singles: Nearly 4 out of every 10 U.S. households buy KRAFT Singles, with more than 480 packages of KRAFT Singles sold every minute.2
  • Amped-up Grilled Cheese is All the Rage: With a third (33%) of Americans wanting only cheese in their grilled cheese sandwiches, Americans do love to add meats to this classic sandwich – with ham (29%), bacon (23%) and turkey (10%) topping the list. Although less popular, other delicious combinations include the addition of vegetables, such as tomato (20%), onions (8%) and avocado (6%).1
  • Taking Taste Beyond the Grilled Cheese: While 65 percent of Americans claim that grilled cheese is their primary use for KRAFT Singles – followed by burgers and sandwiches, both at 61 percent – approximately a third admit to eating KRAFT Singles right out of the wrapper (34%) or enjoying the cheese with crackers (31%).1

Visit www.kraftsingles.com and www.kraftrecipes.com for inspiring recipes to make something amazing using KRAFT American Singles with No Artificial Preservatives.

ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Philadelphia, Planters, Velveeta, Capri Sun, JELL-O and Lunchables. Kraft's 23,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor's 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.

1.

KRAFT Singles Survey, Edelman Berland, Nationally representative sample of 1,001 Americans, aged 18 years and older, January 30-31, 2014

2.

  Nielsen Fun Facts: Market : Total US xAOC Period : Latest 52 - W/E 07/27/13 Product Share : CHEESE

 

Leslie Humbel
312-729-1781
Leslie.Humbel@edelman.com

Jody Moore
847-646-4538
news@kraftfoods.com

SOURCE Kraft Foods Group, Inc.



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