Kreatel to Use Ateme's H.264 and WM9(TM) in Its Latest IP Set-Top Box

Sep 09, 2004, 01:00 ET from Ateme

    LINKOPING, Sweden and PARIS, Sept. 9 /PRNewswire/ -- Kreatel, leading
 provider of IP set-top box solutions for IP TV, today announced that Kreatel
 has chosen Ateme's H.264/AVC and Microsoft Windows Media 9 Series decoders for
 the Kreatel IP-STB 1700 platform.
     Since launching its first IP set-top box system four years ago, Kreatel
 has delivered its systems to telecom operators worldwide.  Being a leader of
 MPEG-2 IP TV, Kreatel is now turning towards this next booming application
 domain by deploying IP set top boxes supporting both H.264/AVC and WM9(TM)
 based on Texas Instruments' (TI) digital signal processor (DSP)-based digital
 media processors.
     Ateme, a leading provider of audio/video algorithms based on DSPs,
 successfully optimized and integrated advanced video codecs on Texas
 Instruments' DM642 device.  Having a high performance, programmable solution
 is critical for OEMs who want to support multiple compression schemes.  Ateme
 offers a full, real-time implementation of H.264/AVC (both Baseline and Main
 Profiles) and WMV9 on several of TI's DSP platforms.
     Ateme has designed and optimized codecs such as JPEG, MPEG-2, MPEG-4/ASP.
 Developing codecs for H.264/AVC and Windows Media 9 series was thus in its
 natural lineage.  Stemmed from several months of development, Ateme's
 H.264/AVC and WM9(TM) decoders enable to decode a full D1 stream (with DVD
 quality, up to 1.2 Mbps) in real-time on a single 600 MHz DSP from TI.
     "We are really glad that Kreatel has chosen Ateme's WM9(TM) and H.264/AVC
 decoders to be integrated in its new IP-STB," said Marc Guillaumet, Ateme's
 Marketing Director.  "We are confident that Kreatel is designing a great
 product which will boost the use of VOD in home equipments.  The trust given
 by Kreatel will strengthen Ateme in its good beginnings on this emerging
     "Low bitrate video is important for many operators in order to reduce
 bandwidth, and with the Kreatel IP-STB 1700 platform, we can help them reach
 that target," says Lars Bengtsson, President and CEO of Kreatel.  "We chose
 Ateme for its best quality H.264/AVC and WM9(TM) decoders and the integration
 support that allows operators to reduce its time-to-market."
     "We are pleased to enable high quality video streaming on an IP set top
 box such as the Kreatel 1700 Series by leveraging the processing power of our
 DM642 device combined with Ateme's advanced codecs," said Arnaud Duclap, DSP
 business development manager for TI's video/imaging solutions in Europe.
 "Kreatel is driving the video on demand market to new levels, and our
 programmable platform has headroom to spare."
     About ATEME:
     Ateme, headquartered in France ( ), is a world-leading
 provider of hardware and software systems for audio and video compression on
 DSP.  Ateme delivers custom services on top of its development boards and
 algorithms.  Since 2002, Ateme centers its strategy on applicative market-
 oriented reference designs which target video-security, broadband and
 multimedia domains.  The result for OEMs is a faster product design, a shorter
 time-to-market and overall costs reduction.  Ateme operates worldwide thanks
 to its distribution network in Europe, Asia and North America.
     About KREATEL:
     Kreatel fulfills necessary conditions for high-quality end user experience
 of TV-centric services in IP-based networks.  The Kreatel(R) TV Application
 Platform, the corner stone of the Kreatel IP-STB System, is an open multi-
 application environment for creation and rollout of profitable TV services.
 Kreatel delivers an optimized combination of software, set-top boxes, and
 professional services, proven to satisfy service providers' need for a stable
 and future-proof solution.  Through established partnerships with leading
 industry companies, Kreatel can offer the best complete solution and is the
 preferred choice among xDSL and fiber operators worldwide.
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