2014

Krispy Kreme and the Law Enforcement Torch Run® Team Up To Support Special Olympics Georgia Athletes Cops on Doughnut Shops Events to be held June 27-29 at participating Krispy Kreme Georgia locations

ATLANTA, June 24, 2014 /PRNewswire-USNewswire/ -- For the 14th consecutive year, Krispy Kreme, in partnership with the Law Enforcement Torch Run® (LETR) for Special Olympics, will host the Cops on Doughnut Shops® fundraising event. This annual event brings local law enforcement and Krispy Kreme® Doughnut Shop patrons together to raise both funds for and awareness about Special Olympics Georgia.  Special Olympics is a movement dedicated to empowering individuals with intellectual disabilities through the power of sport. The Law Enforcement Torch Run® is the largest grass-roots fundraiser for Special Olympics and is comprised of over 90,000 law enforcement volunteers in the United States and Canada, and over 97,000 law enforcement volunteers participating worldwide.  Annually, this event takes place in over 10 U.S. states and this year, we anticipate expanding into the Canadian market.

The event will be held June 27-29 from 6 a.m.-6 p.m. at the Krispy Kreme Doughnuts located at

Atlanta ­– 295 Ponce de Leon Avenue
Buford – 3387 Buford Drive
Doraville- 5768 Buford Hwy NE
Duluth – 1550 Pleasant Hill Road
Lilburn – 4129 Highway 78
Marietta – 299 Cobb Parkway, South
Riverdale – 6689 Highway #9
Roswell – 10781 Alpharetta Hwy
Stockbridge120 Georgia Hwy 138

Krispy Kreme Doughnuts is proud to continue the tradition of its support of local Special Olympics Programs, as a host of this event.  Each year, Cops on Doughnut Shops continues to draw impressive community support and media coverage. This year, the Law Enforcement Torch Run for Special Olympics hopes to raise over $150,000 in the United States.  Local law enforcement officers participating from across Georgia including Atlanta PD, MARTA PD, Marietta PD, Kennesaw PD, Gwinnett Co. SO, GBI, Riverdale PD, Lilburn PD, and Henry Co. SO will collect donations from customers as they visit participating Krispy Kreme Doughnuts.  The Law Enforcement Torch Run® for Special Olympics Georgia hopes to raise over $100,000 locally.  Customers who donate $5 or more will receive a sweet treat from Krispy Kreme.  For generous corporations, organizations or individuals donating $1000 or more, Krispy Kreme will host a complimentary doughnut party that will be coordinated by each respective location.    

Together with Special Olympics, Krispy Kreme and the Law Enforcement Torch Run will be sharing the excitement of this event with millions of social media fans too!  Get connected with us today at www.krispykreme.com, and via Facebook, Foursquare, Twitter and YouTube.

About Krispy Kreme
Krispy Kreme (NYSE: KKD) is an international retailer of premium-quality sweet treats, including its signature Original Glazed(R) doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme can be found in over 800 locations in more than 20 countries around the world.  Connect with Krispy Kreme at www.krispykreme.com.            

About Law Enforcement Torch Run® for Special Olympics
Celebrating its 33rd anniversary in 2014, the Law Enforcement Torch Run® (LETR) for Special Olympics is the movement's largest grass-roots fundraiser and public awareness vehicle, encompassing a variety of events including Torch Runs, Polar Plunge® events and the World's Largest Truck Convoy® fundraiser.  More than 100,000 international law enforcement officers have carried the Flame of Hope™ to the Opening Ceremonies of local and state/provincial Special Olympics competitions and Games, and Special Olympics World Summer or Winter Games.  The LETR is now present in all 50 U.S. states, 12 Canadian provinces and 49 nations around the world.  In 2012 the LETR raised more than US$46 million for Special Olympics Programs around the world and has raised more than US$461million since its inception in 1981. 

Follow the LETR at www.letr.org , on Facebook at facebook.com/law enforcement torch run for special olympics and via Twitter at @letrforso.

About Special Olympics International
Special Olympics is an international organization that changes lives through the power of sport by encouraging and empowering people with intellectual disabilities, promoting acceptance for all, and fostering communities of understanding and respect worldwide. Founded in 1968 by Eunice Kennedy Shriver, the Special Olympics movement has grown from a few hundred athletes to more than four million athletes in over 170 countries in all regions of the world, providing year-round sports training, athletic competition and other related programs. Special Olympics takes place every day, changing the lives of people with intellectual disabilities all over the world, from community playgrounds and ball fields in every small neighborhood's backyard to World Games. Special Olympics provides people with intellectual disabilities continuing opportunities to realize their potential, develop physical fitness, demonstrate courage, and experience joy and friendship. Visit Special Olympics at www.specialolympics.org.

Engage with us on: Twitter @specialolympics; fb.com/specialolympics; youtube.com/specialolympicshq, and specialolympicsblog.wordpress.com.

SOURCE Special Olympics Georgia




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