Krispy Kreme Introduces NEW Multigrain Doughnut!

A Delectable Treat Made With Seven Grains!

Jun 27, 2007, 01:00 ET from Krispy Kreme Doughnuts, Inc.

    WINSTON-SALEM, N.C., June 27 /PRNewswire-FirstCall/ -- Krispy Kreme
 Doughnuts, Inc. (NYSE:   KKD) announces the introduction of its new
 Multigrain cake doughnut made with seven grains and topped with an oatmeal
 crisp crunch. For a limited time, customers can enjoy this delicious treat
 made with molasses, brown sugar and pecan flavors.
     "Krispy Kreme is excited to offer the Multigrain doughnut made with
 seven grains as another great menu choice for our customers," said Stan
 Parker, Senior Vice President of Marketing for Krispy Kreme Doughnuts, Inc.
 "This new doughnut, paired with a hot cup of one of our signature coffees,
 is a great way to start any day."
     The new Krispy Kreme Multigrain doughnut will be available at
 participating Krispy Kreme retail locations beginning July 9, 2007.
     About Krispy Kreme
     Founded in 1937 in Winston-Salem, North Carolina, Krispy Kreme is a
 leading branded specialty retailer of premium quality doughnuts, including
 its signature Hot Original Glazed. There are currently approximately 296
 Krispy Kreme stores and 99 satellites operating system-wide in 41 U.S.
 states, Australia, Canada, Hong Kong, Indonesia, Japan, Kuwait, Mexico, the
 Philippines, the Republic of South Korea and the United Kingdom. Krispy
 Kreme can be found on the World Wide Web at
     Information contained in this press release, other than historical
 information, should be considered forward-looking. Forward-looking
 statements are subject to various risks, uncertainties and assumptions.
 Should one or more of these risks or uncertainties materialize, or should
 underlying assumptions prove incorrect, actual results may vary materially
 from those anticipated, estimated or expected. Among the key factors that
 may have a direct bearing on Krispy Kreme's operating results, performance
 or financial condition are the outcome of pending governmental
 investigations, including by the Securities and Exchange Commission and the
 United States Attorney's Office for the Southern District of New York;
 potential indemnification obligations and limitations of our director and
 officer liability insurance; material weaknesses in our internal control
 over financial reporting; our ability to implement remedial measures
 necessary to improve our processes and procedures; negative publicity;
 significant changes in our management; our ability, and our dependence on
 the ability of our franchisees, to execute our and their business plans;
 our ability to implement our international growth strategy; currency,
 economic, political and other risks associated with our international
 operations; the price and availability of raw materials needed to produce
 doughnut mixes and other ingredients; compliance with governmental
 regulations relating to food products and franchising; our relationships
 with wholesale customers; our ability to protect our trademarks;
 restrictions on our operations contained in our senior secured credit
 facilities; changes in customer preferences and perceptions; risks
 associated with competition; and other factors discussed in Krispy Kreme's
 Annual Report on Form 10-K for fiscal 2007 and other periodic reports filed
 with the Securities and Exchange Commission.

SOURCE Krispy Kreme Doughnuts, Inc.