Kristin Davis Tapped as New Face of Maybelline New York

Emmy-Nominated Actress to Add Spokesperson to Her List of Accomplishments

Jul 28, 2004, 01:00 ET from Maybelline New York

    NEW YORK, July 28 /PRNewswire/ -- Maybelline New York has announced that
 Emmy-nominated Sex and the City star Kristin Davis will represent the brand as
 its new celebrity spokesperson. The radiant actress will be featured in a
 global TV and print ad campaign launching this winter.
     "I am thrilled to have been chosen to be a new face for Maybelline New
 York," says Davis. "Maybelline is such an icon in the beauty industry. Their
 wonderful products continue to be favorites of mine."
     With her refreshing, timeless beauty, Davis will embody the spirited style
 of Maybelline New York for the brand's important new product entries slated to
 debut in 2005.
     "Kristin is the perfect personification of the Maybelline New York spirit
 -- fun, flirty, sophisticated and sassy," says Cheryl Vitali, Senior Vice
 President, Marketing, Maybelline New York-Garnier. "Now that Kristin's joined
 our family, her captivating presence and vitality will speak volumes to women
     Recently nominated for an Emmy for her role as Charlotte York on the hit
 TV sensation, Sex and the City, Davis recently closed a development deal with
 HBO to create a series in which she will star. She has also been cast as the
 voice of the title character in the upcoming animated series, "Miss Spider's
 Sunny Patch Friends." The show will make its U.S. debut this fall on Nick Jr.,
 the preschool division of Nickelodeon.
     Maybelline New York is the number one cosmetic brand globally and is
 available in over 90 countries worldwide. Offering more than 200 products,
 Maybelline New York combines technologically advanced formulations with
 on-trend expertise to create accessible cosmetics with spirited style. For
 more information, log onto for the latest
 news on product introductions, seasonal trends and advice from Maybelline New
 York's online daily beauty advisor.

SOURCE Maybelline New York