NEW YORK, July 28 /PRNewswire/ -- Maybelline New York has announced that
Emmy-nominated Sex and the City star Kristin Davis will represent the brand as
its new celebrity spokesperson. The radiant actress will be featured in a
global TV and print ad campaign launching this winter.
"I am thrilled to have been chosen to be a new face for Maybelline New
York," says Davis. "Maybelline is such an icon in the beauty industry. Their
wonderful products continue to be favorites of mine."
With her refreshing, timeless beauty, Davis will embody the spirited style
of Maybelline New York for the brand's important new product entries slated to
debut in 2005.
"Kristin is the perfect personification of the Maybelline New York spirit
-- fun, flirty, sophisticated and sassy," says Cheryl Vitali, Senior Vice
President, Marketing, Maybelline New York-Garnier. "Now that Kristin's joined
our family, her captivating presence and vitality will speak volumes to women
Recently nominated for an Emmy for her role as Charlotte York on the hit
TV sensation, Sex and the City, Davis recently closed a development deal with
HBO to create a series in which she will star. She has also been cast as the
voice of the title character in the upcoming animated series, "Miss Spider's
Sunny Patch Friends." The show will make its U.S. debut this fall on Nick Jr.,
the preschool division of Nickelodeon.
Maybelline New York is the number one cosmetic brand globally and is
available in over 90 countries worldwide. Offering more than 200 products,
Maybelline New York combines technologically advanced formulations with
on-trend expertise to create accessible cosmetics with spirited style. For
more information, log onto http://www.maybellinenewyork.com for the latest
news on product introductions, seasonal trends and advice from Maybelline New
York's online daily beauty advisor.
SOURCE Maybelline New York