Kristy Swanson of Buffy the Vampire Slayer Movie Fame Joins Emmy Award Winner, Genie Francis of General Hospital Fame as latest Medifast Celebrity Spokesperson.

Swanson, A New Mom and Recent Winner of Skating with Celebrities will

become part of new marketing campaign

    OWINGS MILLS, Md., June 27 /PRNewswire-FirstCall/ -- Medifast, Inc.
 ( MED) announced today that Kristy Swanson is on the Medifast program
 and will represent Medifast as a new spokesperson. Swanson recently won ABC
 Television's Skating with Celebrities competition and has also appeared on
 NBC's Law & Order: Criminal Intent. She is likely best known to fans as
 Buffy from the 20th Century Fox movie, Buffy the Vampire Slayer.
     Swanson is a new mom who wants to lose about thirty to thirty-five
 pounds. She chose Medifast because she was looking for a fast and healthy
 way to help lose the baby weight. Kristy will be on the popular Medifast 5
 & 1 Plan eating 5 Medifast Meals and 1 Lean & Green Meal each day.
     "I already needed to lose about fifteen pounds before I had my baby so
 I want to not only lose the baby weight but also a bit of extra weight I
 already had before I got pregnant," says Swanson. "Medifast is so fast,
 I've just started the program and have already lost 6 pounds; I can't even
 tell you how motivating that is."
     "I love this program because I am a stay at home mom with a busy
 schedule and I eat 6 times a day on Medifast," continued Swanson. "My baby
 also eats every few hours so when he is ready for a bottle, I have my
 Medifast Meal. The Medifast Meals are so convenient and I can take them
 with me everywhere and the best part is that I can still make dinner on the
 grill or eat out without having to stress about it at all. I also look
 forward to the Lean & Green Meal you eat everyday in addition to the
 Medifast Meals - which is really what makes this program different from
 others I've tried before."
     Swanson will be sharing her story with Medifast clients through a
 personal journal, video blogs and live chats on the company website
 http://www.ChooseMedifast.com. She will also be featured in a new marketing
 campaign involving print, television, web and radio media.
     "My weight has always fluctuated through the years and I've tried many
 different ways to lose it but I've always gained it back before," says
 Swanson. "With Medifast, I am not only losing weight quickly, I am also
 learning how to change my lifestyle. I am confident I will have long-term
 success because of their programs and personal support."
     Kristy Swanson's story will be featured in People Magazine on stands
 this Thursday. Television coverage includes E! and Inside Edition tonight
 as well as upcoming segments on Access Hollywood and "Extra." Medifast will
 be positioning Genie Francis and Kristy Swanson in separate campaigns
 targeting different demographics.
     "Every woman has to work hard to lose the weight after having a child
 and Kristy's choice to go on the Medifast program is great for her health
 as a new mom," says Joseph DiBartolomeo PhD, VP Clinical Nutrition for
 Medifast. "Medifast offers a medically proven balanced ratio of protein and
 carbohydrates and is fully fortified with vitamins and minerals. The
 program teaches you portion control while still giving you the flexibility
 to sit down to dinner for a healthy meal with your family. Kristy looks and
 feels fantastic and she is losing weight fast on the program - which is
 what every new mom hopes for."
     About Medifast:
     Medifast ( MED) is the leading easy-to-use, clinically proven
 portion-controlled weight loss program. Medifast has been recommended by
 15,000 physicians and used by over one million customers. It is committed
 to enriching lives by providing innovative choices for lasting health.
 Medifast programs have been proven effective through studies by major
 university teaching hospitals. The company sells its products and programs
 via four unique distribution channels: 1) the web and national call
 centers, 2) national network of physicians, 3) medically supervised
 Medifast Weight Control Centers, and 4) the Take Shape For Life
 direct-selling division, a network of health coaches. Medifast was founded
 in 1980 and is located in Owings Mills, Maryland.
     About Kristy Swanson
     Swanson, who rose to fame as Buffy in the popular 1992 film Buffy the
 Vampire Slayer, began acting at the age of 9. She appeared in numerous
 commercials and television shows before moving to film where she landed
 roles in two John Hughes films, Pretty in Pink and Ferris Bueller's Day
 Off. From there Swanson landed her first leading role starring in Wes
 Craven's thriller Deadly Friend.
     Swanson went on to star in films such as Flowers in the Attic, Hot
 Shots!, alongside Charlie Sheen and the blockbuster The Program featuring
 James Caan, Halle Berry and Omar Epps. In 1995 Swanson tackled her most
 controversial role as a college student discovering her sexuality in John
 Singleton's Higher Learning. She then went on to appear in Eight Heads in a
 Duffel Bag, co-starring Joe Pesci and David Spade, the Adam Sandler
 blockbuster Big Daddy and Dude, Where's My Car?, alongside Ashton Kutcher
 and Sean William Scott. Swanson also starred as Susan Crawford in the CBS
 series Grapevine, as well as guest-starring in numerous television shows
 including, Just Shoot Me, CSI: Miami and Law & Order: Criminal Intent. Most
 recently Swanson appeared in and won the reality series Skating with
 Celebrities.
     Media Requests:
     Michael Sands
     Sands Digital Media, Inc.
     310-850-4755
     SandsMedia@aol.com
 
 

SOURCE Medifast, Inc.