CINCINNATI, April 21 /PRNewswire-FirstCall/ -- Inspired by one of the most
beloved movie classics of all time, The Kroger Co. (NYSE: KR) today introduced
Disney's Old Yeller, a chunk style dog food now available at more than 2,500
stores around the country.
Disney's Old Yeller is a 100% complete and balanced product for dogs of
all sizes. It is available in 50 lb. bags priced at $9.99-$11.99, depending
on the geographic market. Two additional bag sizes will be introduced in
June. Kroger plans to support the brand with an aggressive advertising and
Released in 1957, Walt Disney's Old Yeller was the quintessential tale of
a boy's love for his dog. Set amid the landscape of 1860s Texas, a young boy
named Travis wants nothing to do with the lop-eared stray. But Old Yeller
quickly proves himself a loyal friend, protecting the family and saving
Travis' life. They soon become inseparable pals, sharing joyous experiences
and learning valuable lessons about growing up.
"The movie is a timeless classic that transcends generations, and we
believe this brand will appeal not only to original fans, but to the millions
of Americans who share the same kind of special bond with their beloved dogs,"
said Barry Vance, Kroger senior corporate category manager.
"Bringing Disney's Old Yeller brand to a trusted retailer like Kroger was
a natural fit," said Christopher King, category director, Disney Consumer
Products FMCG. "Disney's Old Yeller dog food is for those dogs that are part
of the family."
There are an estimated 61 million dogs in the U.S., with 39% of all homes
owning at least one dog. Americans spend an estimated $7.4 billion annually
to feed their dogs.
Headquartered in Cincinnati, Ohio, Kroger is one of the nation's largest
retail grocery chains. At the end of fiscal 2004, the Company operated
(either directly or through its subsidiaries) 2,532 supermarkets and multi-
department stores in 32 states under two dozen banners including Kroger,
Ralphs, Fred Meyer, Food 4 Less, King Soopers, Smith's, Fry's, Fry's
Marketplace, Dillons, QFC and City Market. Kroger also operated (either
directly or through subsidiaries, franchise agreements, or operating
agreements) 795 convenience stores, 436 fine jewelry stores, 536 supermarket
fuel centers and 42 food processing plants. For more information about
Kroger, please visit our web site at www.kroger.com .
SOURCE The Kroger Co.