SEATTLE, May 21 /PRNewswire/ When it comes to food options, America's
low-carb dieters are seemingly fed up with the lack of quality choices. A new
survey*, titled "Low-carb Dilemmas: What's Eating America?," reveals
43 percent of carb counters are unsatisfied with the taste of manufactured
reduced carb products, while another 40 percent said they tasted good, but
clearly not like the "real thing."
Uncovering America's dieting woes, the survey, commissioned by national
baking mix brand Krusteaz, clearly shows low-carb meals are not measuring up.
In fact, despite the explosion of reduced carb products on the market, more
than three in five low-carb dieters still feel limited by their dietary
options and crave "off limits" food at least a few times a week.
Topping the most wanted list of high carb foods was baked goods, with more
than 50 percent of dieters claiming this as the food they miss the most,
beating out popular staples such as pasta (22%) and fruit (9%). Additional
survey findings include:
-- Bad Taste: More than one in five respondents claimed they don't even
bother trying manufactured low carb goods because they "know they will
taste terrible." Another seventeen percent said they tasted bland, but
felt they had no alternatives, while five percent claimed the products
were so terrible they couldn't eat them.
-- Snack Attack: Thirty-six percent of respondents reported snack time as
the most difficult meal to maintain on their diet, followed closely by
dinner (34%), with lunch and breakfast equally as difficult (12%).
-- Youthful Beginnings: Respondents 18-24 years old were significantly
more likely (31%) to claim breakfast as the most difficult meal on a
-- Constant Cravings: Thirty-six percent of men, as opposed to only
23 percent of women, crave non low-carb foods every day. A mere eight
percent of respondents claimed they never miss off-limits food.
-- Taste Buddies: Nearly 10 percent of low-carb dieters claim to be in
"mixed marriages" -- they count carbs while their spouse or significant
other does not, which can make for difficult meal options. One-third
indicated their partner also followed a low-carb lifestyle.
The survey coincides with the launch of Krusteaz CarbSimple line of
low-carb baking mixes, which provide carb conscious meal solutions for dieters
frustrated by their lack of choices, but who refuse to sacrifice flavor and
quality. The product line includes delicious muffin, brownie, pancake, bread
and cornbread mixes, which are now widely available on grocery store shelves
throughout the nation. For more information on Krusteaz, visit
Krusteaz(R), a brand of Tukwila, Wash.-based Continental Mills, is a
national leader in the retail baking mix industry. Offering a wide range of
products from breads and muffins, to pancakes and dessert mixes, Krusteaz is
renowned for producing easy-to-use baking mixes that are superior in taste and
quality. The brand was founded in 1932 by a group of women from a Seattle,
Wash. bridge club who endeavored to create the world's first easy-to-make pie
crust, a concept that inspired the Krusteaz name. Krusteaz baking mixes are
widely available in grocery stores throughout the country.
* Survey conducted by StrategyOne on behalf of Krusteaz. The nationwide
telephone survey included 521 American adults, 18 years of age or older
who reported currently being on a low-carbohydrate diet. The
margin-of-error is +/-4.3 percent points at the 95 percent confidence