Kwiat Diamonds and Fashion Designer David Rodriguez Partner to Design Carrie Underwood's Gown for the '40th Annual Country Music Association Awards'

One-of-a-Kind Diamond Dress to Debut on the Red Carpet at Country Music's

Biggest Night

Dress to Be Auctioned Off for The Humane Society of the United States and

The Make-A-Wish Foundation(R)

Nov 02, 2006, 00:00 ET from Kwiat Diamonds

    NASHVILLE, Nov. 2 /PRNewswire/ -- Nominated for four Country Music
 Association Awards, Carrie Underwood will bring her own style and grace to
 the red carpet on November 6th as she debuts a custom-designed gown created
 exclusively for her by Kwiat Diamonds and David Rodriguez. The 100 year-old
 diamond company and Underwood's favorite fashion designer recently
 approached her to create a one-of a-kind Kwiat Diamond Dress. This work of
 art is constructed with nearly 800 Kwiat diamonds on the straps of the
 gown, and is valued at approximately $850,000.
     The Kwiat Diamond Dress Designed by David Rodriguez will be auctioned
 off for charity with a portion of the proceeds going to Underwood's charity
 of choice, The Humane Society of the United States for their Rural Area
 Veterinary Services Program and Kwiat's charity of choice, The Make-A-Wish
 Foundation(R). The on-line auction will begin on November 29th at and will run through December 6th.
     "The dress was designed specifically for Carrie and complements her
 style perfectly. And, the Kwiat diamonds add a whole new level of glamour
 to the dress. She'll be shining bright as she hits the red carpet," said
 David Rodriguez.
     Underwood has worked with Rodriguez before, most recently for her 2006
 Academy of Country Music Awards performance dress and her 2005 Country
 Music Association Awards red carpet dress. In addition, Underwood wore
 Kwiat diamonds for her 2006 return to American Idol where she performed her
 hit single "Don't Forget To Remember Me" on May 26th, as well as for her
 appearance the night before at the Academy of Country Music Association
 Awards on May 25th.
     "We constructed the Kwiat Diamond Dress using the highest quality Kwiat
 diamonds in a tasteful and refined manner. This, combined with David's eye
 for detail resulted in a magnificent and sophisticated design, perfect for
 this rising star," said Greg Kwiat of Kwiat Diamonds. "She is such a
 successful young artist and we are proud to honor her recent
 accomplishments in this way."
     "This is such an exciting night for me and I'm so honored that I can
 finally show off the culmination of many months of hard work between David
 Rodriguez and Kwiat Diamonds," said Underwood.
     Underwood will reveal The Kwiat Diamond Dress Designed by David
 Rodriguez on the red carpet prior to the "The 40th Annual Country Music
 Association Awards" on Monday, November 6. Fans missing live pre-show CMA
 Awards red carpet activity can also see her in the dress on the ABC
 Television Network broadcast at 8 p.m. Eastern.
     Underwood is the most nominated female artist at the 2006 CMA Awards
 with nods as Female Vocalist, Single of the Year ("Jesus, Take The Wheel"),
 Video of the Year ("Jesus, Take The Wheel") and Horizon Award as well as
 the "Jesus, Take The Wheel" nomination as Song of the Year, award will go
 to songwriters and publishers. Since her debut onto the country music scene
 at last year's CMA Awards, Underwood's album SOME HEARTS has sold 3.5
 million copies and placed 3 singles in the #1 chart position, including
 current song "Before He Cheats." And as of this week, SOME HEARTS has sold
 more than any album currently on the 75-position Billboard Top Country
 Albums sales chart.

SOURCE Kwiat Diamonds