Kyra E. Reppen Named Senior Vice President & General Manager, NeoPets

Sep 25, 2006, 01:00 ET from Nickelodeon and MTVN Kids and Family Group

    LOS ANGELES, Sept. 25 /PRNewswire/ -- Cyma Zarghami, President of
 Nickelodeon and MTVN Kids and Family Group, today announced that Kyra E.
 Reppen, the former head of and creator and architect behind the
 recently launched ParentsConnect brand, has been named Senior Vice
 President & General Manager of NeoPets, the largest and fastest growing
 youth community on the Internet.
     (Photo: )
     In her new role, Reppen will lead and manage all day-to-day operations,
 creative direction and business strategy for NeoPets, which is based in
 Glendale, Calif., reporting to Steve Youngwood, Executive Vice President,
 Digital, Nickelodeon and MTVN Kids and Family Group.
     "NeoPets gave Nickelodeon a head start in capturing what it means to be
 a successful digital brand today and Kyra will continue to build upon that
 success," Zarghami said. "NeoPets allowed us to capture the greatest share
 of kids and tweens on the Internet and is another creative laboratory for
 us to create great 360-degree content for our passionate and targeted
     "Kyra's expertise, leadership and entrepreneurial spirit were key
 elements in building into the number one site for parents of
 young children and in creating ParentsConnect," said Youngwood. "She will
 bring the same qualities and digital know-how to NeoPets."
     Mr. Youngwood added that Doug C. Dohring, who founded NeoPets, Inc. in
 2000, will continue as a consultant to the company. "Doug has created a
 terrific and successful innovative company and we are well-positioned to
 build on its success as a truly unique global entertainment brand conceived
 exclusively for the multimedia generation," he said. "We thank Doug and his
 team for their extended partnership with us." has exploded into one of the largest and fastest growing
 sites on the Internet. To date, more than 30 million members worldwide have
 created NeoPets accounts in 10 different languages, generating more than
 two billion pageviews per month. Both Nielsen//NetRatings and comScore
 Media Metrix consistently rank as one of the top-10 "stickiest"
 sites on the Web. NeoPets, Inc. joined MTV Networks Kids and Family Group
 stable of brands in June 2005.
     As Vice President and General Manager of, a division of
 Nickelodeon and MTVN Kids and Family Digital Group, Reppen oversaw
 strategy, creative and editorial for Since assuming that
 position in 2000, she has repositioned from a television
 promotional site to the number one parenting website for parents of young
 children. Reppen can also be credited with creating ParentsConnect, a new
 Nickelodeon-owned online community designed exclusively for parents and
 spearheading the acquisition of GoCityKids, the leading local online
 resource for parents and winner of a 2006 Webby Award for best
 family/parenting website. In addition Reppen created and launched Nick Jr.
 ParentsTV, made-for-the-web broadband video for parents; she produced the
 first ever 3D online games for preschoolers and led the networks' preschool
 introduction to wireless, interactive TV and innovative online gaming
     Reppen began her career at Viacom, the parent company of Nickelodeon,
 in 1996 as Corporate Counsel, MTV Networks Law and Business Affairs. In
 1998, she was named Senior Counsel, Nickelodeon Law and Business Affairs,
 where she counseled the online, consumer products and digital TV
 businesses. In 1999, she was part of the launch team for Nickelodeon Online
 and, as VP, Business Development and Operations, she was responsible for
 structuring and negotiating deals with strategic partners, creating
 business plans and developing growth strategies for this new and burgeoning
 division of the company.
     Prior to joining Viacom, Reppen was a corporate associate in several
 law firms, including Dewey Ballantine and Schulte Roth & Zabel.
     Reppen is a graduate of Wellesley College and holds a J.D. degree from
 the University of California Hastings College of Law.
     Nickelodeon, now in its 27th year, is the number-one entertainment
 brand for kids. It has built a diverse, global business by putting kids
 first in everything it does. The company includes television programming
 and production in the United States and around the world, plus consumer
 products, online, recreation, books, magazines and feature films.
 Nickelodeon's U.S. television network is seen in more than 90 million
 households and has been the number- one-rated basic cable network for
 eleven consecutive years. Nickelodeon and all related titles, characters
 and logos are trademarks of Viacom Inc. (NYSE:   VIA and VIA.B).

SOURCE Nickelodeon and MTVN Kids and Family Group