LOS ANGELES, April 10 /PRNewswire/ -- The Greater Los Angeles Auto Show,
one of the leading international consumer and trade events, today announced
that Barry Toepke will become the show's director of communications. Toepke
will be responsible for the auto show's public relations and industry
relations programs effective May 5.
"Barry brings strong credentials to the newly-created position," said Andy
Fuzesi, general manager of the LA Auto Show. "Over the past 13 years, Barry
has been involved as either an exhibitor or on the agency side spearheading
the public relations campaign. His efforts on our behalf, particularly during
the past eight years that his agency has worked with us, has helped the show
evolve into one of the more recognized and respected shows."
Toepke brings more than 18 years of management experience to the auto show
team. Prior to joining the LA Auto Show, Toepke was principal of VL
Communications, a public relations agency whose clients included the LA and
Houston auto shows and Monterey Historic Automobile Races, among many others.
Toepke is dissolving the agency.
News coverage under Toepke's guidance has steadily increased. This year
alone, national network and cable news coverage quadrupled what was received
two years ago, and in Los Angeles local coverage has doubled.
"This is a tremendous opportunity for me both personally and
professionally," Toepke said. "I've had the pleasure of working with many of
the finest organizations, and the LA Auto Show has always been at the top of
my list. I'm looking forward to devoting 100 percent of my efforts on
continuing to develop the show, which holds a strong identity among the
world's leading auto shows as it moves toward its 100-year anniversary in
Beginning May 5, Barry Toepke can be reached at:
LA Auto Show
11835 W. Olympic Blvd., Suite 625
Los Angeles, CA 90064
SOURCE LA Auto Show