WHITE PLAINS, New York, Nov. 3 /PRNewswire/ -- Heineken, the official beer
sponsor for the 9th Annual Latin GRAMMY(R) Awards, named popular Mexican
group, Banda El Recodo, as ambassadors of the Heineken Green Ribbon
Initiative. Banda El Recodo will aid in raising awareness for the program,
which has been providing funding to emerging Latin artists and music education
programs in Hispanic communities across the country since 2003. On behalf of
Banda El Recodo and everyone who wears a Green Ribbon during the Latin
GRAMMY(R) Awards, Heineken will make a donation to the National Association of
Latino Arts and Culture (NALAC) and Multicultural Education and Counseling
through the Arts (MECA).
"Heineken is proud to be a part of the Latin GRAMMY(R) Awards for an
incredible ninth consecutive year and is looking forward to shining a
spotlight on the talented Latin musicians and art organizations in Houston
that are making valuable contributions to Latin music," said Marime Riancho,
Heineken Senior Brand Director, Multicultural Markets. "We are thrilled to
collaborate with Banda El Recodo which has nurtured talent over many
generations. Their talent, passion and experience will make them fantastic
ambassadors for the Heineken Green Ribbon Initiative."
Heineken will continue its relationship with NALAC to create the Heineken
Green Ribbon Master Artist Music Grant -- a $20,000 grant to help further the
artistic work of an adult Hispanic musician in the Houston area.
In addition, the Heineken Green Ribbon contribution will support MECA's
adult Mariachi program, which includes instruction in violin, vihuela,
guitarron, trumpet, guitar and voice, and their Jazz Improvisation series of
concert and workshop programs. The series has exposed Houston to some of the
greatest artists in the field of creative music since 1997.
"We are passionate about supporting emerging Latin talent and look forward
to making a positive impact for the Heineken Green Ribbon Initiative this
year," said Luis Alfonso Lizarraga, of Banda El Recodo. "Programs like the
Heineken Green Ribbon initiative open doors for up-and-coming Latino musicians
who don't always get the exposure they need and support they deserve. We're
thrilled about the opportunities the Heineken Green Ribbon donation will
create for all the talented musicians and arts organizations in the Houston
area and beyond."
Four-time Latin GRAMMY award winning Banda El Recodo de Don Cruz
Lizarraga, also known as the "Mother of all Bandas" ("La madre de todas las
bandas"), is a living music legend. Seventy years since its inception, the
band has earned countless recognitions and awards, including Certified Gold
and Platinum albums in the United States and Mexico and multiple GRAMMY
Awards, Premio Lo Nuestro and Latin Billboard Awards. The band is nominated
this year for a Latin GRAMMY Award in the "Best Banda Album" category.
Banda El Recodo will present the program awards to NALAC and MECA at a
private press breakfast at the MECA Community Cultural Center in Houston on
Tuesday, November 11th. To attend please call Isabel Siegel at (212) 206-8668.
Space is limited.
About Heineken USA
Heineken USA Inc., the nation's premier beer importer, is a subsidiary of
Heineken International BV, which is the world's most international brewer.
Brands imported into the U.S. include: Heineken Lager, the world's most
international beer brand; Heineken Premium Light; Amstel Light, a leading
imported light beer brand; Newcastle Brown Ale, the leading imported ale in
the United States; and Buckler non-alcoholic brew. Heineken USA is also the
exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta
Blanca and Bohemia brands from FEMSA Cerveza of Mexico. Please visit
About NALAC and NALAC Fund for the Arts
The National Association of Latino Arts and Culture (NALAC) is a national
arts service and advocacy organization whose mission is to preserve, promote
and develop the cultural and artistic expressions of the diverse Latino
populations in the United States. Through its signature programs, NALAC serves
as a catalyst for the ongoing vitality and diversity of Latino cultural and
artistic production. Launched in 2005, the NALAC Fund for the Arts is the only
national arts fund in the country that provides support specifically for
Latino artists and arts organizations working in music, dance, performance
art, theatre, visual arts, media and literary art.
Multicultural Education & Counseling through the Arts (MECA) is a
community-based, non-profit organization whose mission is to promote the
healthy social, cultural and academic development of Houston area
neighborhoods through education in the arts and music. MECA offers classical
and ethnic arts education, sports and recreation, and support services through
the In-School, After-School, and Summer Arts Programs. MECA has served
Houston's First and Sixth Wards, Near Northside, and Heights Districts,
providing a variety of arts education opportunities, community performances,
public art and cultural celebrations.
About The Latin Recording Academy(R)
The Latin Recording Academy is an international, membership-based
organization comprised of Spanish- and Portuguese-speaking recording artists,
musicians, songwriters, producers and other creative and technical recording
professionals. The organization is dedicated to improving the quality of life
and cultural condition for Latin music and its makers. In addition to
producing the Latin GRAMMY Awards to honor excellence in the recorded arts and
sciences, The Latin Recording Academy provides educational and outreach
programs for the Latin music community. For more information about The Latin
Recording Academy, please visit http://www.grammy.com.