La Boulange Cafe & Bakery® Launches App for Mobile Ordering and Mobile Payments Morning pastry, sandwiches, quiches and more now available, fresh-baked, from an iPhone, iPad, or Android device

SAN FRANCISCO, Sept. 24, 2012 /PRNewswire/ -- La Boulange Cafe & Bakery®, a San Francisco-based French bakery, today announced another fresh product – mobile ordering and mobile payments for its customers, available on both the iOS and Android platforms.

(Photo: http://photos.prnewswire.com/prnh/20120924/CL79244 )

The mobile ordering apps, developed exclusively for La Boulange by OLO, allow guests to order brunch, lunch, sweets and more directly from their smartphone, where they can also view and order from the bakery's full menu, repeat previous orders, pay securely using a credit card, and confirm time and date of pick-up. Even better, when guests order through the app they skip the line.

"We are excited to begin offering this added convenience to our customers," said JP Lachance, vice president of finance for Bay Bread. "The new mobile ordering and payment apps give our long-time customers a new, more convenient way to experience their favorite morning or lunchtime treats."

La Boulange's mobile ordering app is free on both iTunes and Google Play. Customers can order from La Boulange's menu, set a desired pick-up time, and pay with credit card using a secure platform with just six "clicks." La Boulange is already receiving high ratings from customers, including a five-star rating on Google Play.

La Boulange joins a growing number of restaurants offering mobile ordering and mobile payments apps. With smartphone ownership growing at a rate of more than 30 percent each year, OLO Founder and CEO Noah Glass considers mobile ordering apps to be the new frontier for quick-serve and fast casual restaurants.

"Mobile ordering and mobile payments are growing at a rate that is ten times faster than online ordering, the fastest growth channel for most chains," said Glass. "In order to win market share and increase customer loyalty, we believe mobile apps are a must-have for our clients."

About La Boulange Bakery & Cafe
La Boulange bakery operates 20 retail locations in the Bay Area and sells its products in several upscale restaurants, hotels, and specialty grocery stores in the region. More information can be found on the company's website: www.laboulangebakery.com or on Facebook at www.facebook.com/laboulangecafe.

About OLO: 
Founded in 2005, OLO is the original and best-in-class provider of mobile and online ordering capabilities for the restaurant industry. More than 150 top restaurant brands rely on OLO's award-winning multi-channel sales platform to seamlessly integrate online and mobile orders with their point-of-sale systems, empowering restaurants with self-service ordering programs that maintain operator's freedom to utilize best-of-breed technology without sacrificing its independent relationship with its loyal customers. As a result, OLO clients have reported 25% larger average order sizes, 32% increases in customer visit frequency, 5x growth in customer relationship management (CRM) databases, and 8% lift in same stores sales. Today, more than 1.75 million customers use OLO to order ahead and get food faster at their favorite restaurants, including users of GrubHub, the leading consumer brand for mobile and online ordering in more than 75 major cities and 300 college campuses across the nation. OLO's exclusive relationship with GrubHub provides client restaurants with unique access to millions of new local consumers. Learn more at www.olo.com or olo.tumblr.com.

Tracy Aiello
+1-720-989-3530
tracy@centerreachcommunication.com

SOURCE OLO



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