MALIBU, Calif., Nov. 11 /PRNewswire/ -- La Perla, the Italian luxury brand announces the opening this weekend of its newest boutique at the Malibu Lumber Yard. The store officially opens for business on Sunday, November 15th.

The boutique will house the entire La Perla corsetry collection and showcase La Perla Mare swimwear as well as its long-awaited bridal collection which has limited and exclusive distribution in North America.

The boutique is committed to personalized service and will offer personal shopping and concierge services. For the holidays the boutique will have Wish List cards to make holiday shopping easier as the card allows customers to hint to their special someone which La Perla gifts they desire.

The store is bright and spacious, reflecting both the principal elements of La Perla boutiques globally, while incorporating the casual beach charm of Malibu. The soft cream interior with white accents keeps the focus on the collections and highlights the artisan detail for which La Perla is world renowned while imagery from the La Perla Fall 2009 ad campaign, inspired by the old European ateliers, is shown throughout the store.

"The Lumber Yard is a one-of-a-kind retail environment", says La Perla North America CEO Suzy Biszantz. "We are excited about the opportunity to open a second boutique in the Los Angeles market and to become a part of the Malibu community."

The new location is 3939 Cross Creek Road at Malibu Lumber Yard

The store hours are:

Sunday - Wednesday 10am-6pm

Thursday - Sunday 10am-7pm

Phone number 310-456-7078

About La Perla

Founded in 1954, La Perla is a leading Italian-based brand of luxury intimate apparel, swimwear and pret a porter. The company's elegant and sophisticated lingerie is sold through an international network of company-owned boutiques, prestige department stores, high-end shops and online at www.laperlausa.com.

SOURCE La Perla

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