DUBLIN, Feb. 20, 2014 /PRNewswire/ -- Many women agree that the most important dress she will ever wear is her wedding dress. Despite this, most have to settle for a dress that is a "size compromise." Online specialist retailer LailaMonroe.com is a woman's dream with every Wedding and Prom dress custom made to size and to customer requirements.
Most women are not the perfect size 6, 8, 10 or even 18 and manufacturers have different criteria for sizing. There can be many inches difference between "Brand A" size 10 and "Brand B" size 10. To avoid the confusion, Laila Monroe avoids standard sizes.
Based in Dublin, Ireland, LailaMonroe.com is at the forefront in promoting the concept that the most important number is not the meaningless size written on the label but the actual measurements that every woman should know. According to CEO Michael MacMahon, "Laila Monroe made a decision that the only numbers that matter are the customer's measurements, not a number dreamed up by some marketing department. No guessing. No 'vanity' numbers." Every wedding gown, prom dress, etc. is made for individual customers who are are encouraged to provide their actual measurements for a better fit.
Marilyn Monroe at 5'5 ½" with a 35"-22"-35" figure was considered a size 14 but today, she would be a size 8 or a 6 depending on the brand. Her measurements didn't change so why the size change? When designer Nicole Miller introduced sub zero sizes in 2006 it was easy to think the fashion world was going crazy. Michael MacMahon commented, "We decided against following the vanity trend. Laila Monroe makes real sizes with actual measurements. Maybe in the future, the ultimate vanity size will be Custom Made."
High street stores traditionally offer a limited range of styles and sizes and the only real alternative was to commission a designer or seamstress and get an expensive custom made gown. LailaMonroe.com offers a real alternative. Customers can choose from a range of designs, have them customized, or provide their own design. They can even send a photo of a dress and have it custom made in just 6 weeks. For the budget conscious bride, a custom made gown at a fraction of high street prices is a dream come true.
One worry during prom season is that another girl will arrive wearing the same dress. A customized made to measure dress from Laila Monroe could be the answer. To celebrate the launch of the "Custom Prom" service, LailaMonroe.com is running a "Free Sweepstakes" on the web site where one lucky person will win a stunning hand made Prom Dress worth $350 and others prizes include $100 vouchers.
LailaMonroe.com offers free shipping and a no quibble refund policy. Visit www.lailamonroe.com. Customers can contact the company via on site Live Chat as well as Facebook, Twitter, Skype and phone.
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SOURCE Laila Monroe