Lancome Announces a New Face for The Brand: Daria Werbowy
PARIS and NEW YORK, April 29 /PRNewswire/ -- Lancome is proud to welcome Canadian top model Daria Werbowy as a new international "face" for the brand. She will make her first appearance for the launch of Lancome's new fragrance for women, scheduled for the end of 2005 in Europe and early 2006 in the United States. The introduction of the new fragrance will be one of the year's major beauty events. Acclaimed by the world's greatest magazines and leading photographers, Daria is one of today's foremost top models. "Daria has a magnetic sparkle in her eyes that makes her totally captivating," said Marc Dubrule, CEO of Lancome International. "Her distinctively contemporary beauty is in perfect harmony with the brand's new image. Infinitely modern, expressive and constantly surprising, Daria is also a radiant and generous person who embodies the emotion that is so key for Lanctme." "Lancome is a brand whose 'faces' are not merely images but true ambassadors," added Edgar Huber, president of L'Oreal USA's Luxury Products Division. "Daria has a rare blend of presence, allure and natural elegance, and our collaboration has all the hallmarks of an enormous success for the brand." Daria Werbowy has expressed her absolute delight over her new partnership with Lanctme, a brand she says is "synonymous with excellence and French-style elegance, but is also daring and visionary and offers a diverse, all-encompassing vision of beauty." Lancome Paris, a division of L'Oreal USA is distributed in over 2000 department and specialty stores nationwide and in 163 countries globally. Lancome is one of the world's leading cosmetics companies with a portfolio of products, which includes cosmetics, skincare, fragrance, sun, body and hair care treatments.
SOURCE Lancome Paris
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