Lancome Announces a New Face for The Brand: Daria Werbowy

Apr 29, 2005, 01:00 ET from Lancome Paris

    PARIS and NEW YORK, April 29 /PRNewswire/ -- Lancome is proud to welcome
 Canadian top model Daria Werbowy as a new international "face" for the brand.
     She will make her first appearance for the launch of Lancome's new
 fragrance for women, scheduled for the end of 2005 in Europe and early 2006 in
 the United States.  The introduction of the new fragrance will be one of the
 year's major beauty events.
     Acclaimed by the world's greatest magazines and leading photographers,
 Daria is one of today's foremost top models.
     "Daria has a magnetic sparkle in her eyes that makes her totally
 captivating," said Marc Dubrule, CEO of Lancome International.  "Her
 distinctively contemporary beauty is in perfect harmony with the brand's new
 image. Infinitely modern, expressive and constantly surprising, Daria is also
 a radiant and generous person who embodies the emotion that is so key for
     "Lancome is a brand whose 'faces' are not merely images but true
 ambassadors," added Edgar Huber, president of L'Oreal USA's Luxury Products
 Division.  "Daria has a rare blend of presence, allure and natural elegance,
 and our collaboration has all the hallmarks of an enormous success for the
     Daria Werbowy has expressed her absolute delight over her new partnership
 with Lanctme, a brand she says is "synonymous with excellence and French-style
 elegance, but is also daring and visionary and offers a diverse,
 all-encompassing vision of beauty."
     Lancome Paris, a division of L'Oreal USA is distributed in over 2000
 department and specialty stores nationwide and in 163 countries globally.
 Lancome is one of the world's leading cosmetics companies with a portfolio of
 products, which includes cosmetics, skincare, fragrance, sun, body and hair
 care treatments.

SOURCE Lancome Paris