Donate a Coat to the Big Boston Warm-up, Warm a Heart Locally

DODGEVILLE, Wis., Nov. 17 /PRNewswire/ -- Each year, one week before Thanksgiving, the National Coalition for the Homeless and the National Student Campaign Against Hunger and Homelessness cosponsor National Hunger and Homelessness Awareness Week. This year, Lands' End and the Massachusetts Coalition for the Homeless join the effort with the Big Boston Warm-up; a community wide endeavor to collect at least 7,681 coats to warm homeless adults and children in Boston.

"Homelessness and hunger are serious issues facing thousands of men, women and children nationwide," says Nick Coe, president of Lands' End. "We are proud to be partnering with the Massachusetts Coalition for the Homeless to collect warm winter coats and raise awareness to help Boston's homeless community."

Warm-up Count Down Ceremony

On Tuesday, Nov. 17, Lands' End and the Massachusetts Coalition for the Homeless will continue their count down to the Big Boston Warm-up goal of collecting at least 7,681 coats to warm homeless men, women and children living in Boston.

The Warm-up Count Down ceremony takes place at the public art installation in Boylston Plaza at Prudential Center that features 768 life-sized figures, each representing 10 homeless adults and children. Progress toward the coat collection goal will be visually tracked by placing hearts on the figures to indicate that 10 coats have been collected. The ceremony begins at 10:30 a.m.

Big Boston Warm-up: Local Effort, National Inspiration

The Big Boston Warm-up campaign began October 29 and is continuing through November 30. Lands' End and the Massachusetts Coalition for the Homeless invite area residents to donate gently used coats at one of the Big Boston Warm-up donation bins in the 17-area Lands' End Shops at Sears. In addition to collecting warm coats during November, a public art installation to elevate the issue of homelessness and engage the community opened in Boylston Plaza at Prudential Center in downtown Boston. The installation features 768 life-sized figures, each one representing ten of the 7,681 homeless women, men and children in Boston.

For each coat donated, Lands' End will give 20% off the purchase of a new Lands' End coat. Coats will be distributed via the Massachusetts Coalition for the Homeless to those in need. Track donations, find donation sites, watch an inspiring video and learn more about how to help at www.BIGBOSTONWARMUP.com.

Planning for the Big Boston Warm-up touched so many hearts at Lands' End that the company decided to expand the endeavor to a national program, the Big Warm-up. More information at www.BIGWARMUP.com.

About Lands' End

Lands' End® is one of the world's largest retailers of clothing for the family. In addition, Lands' End offers an innovative collection of fine quality goods for the home. Lands' End merchandise can be purchased online at www.landsend.com, by calling 1-800-800-5800, and by visiting the Lands' End Shop at Sears. Lands' End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD). And, all high-quality Lands' End merchandise is Guaranteed. Period.®

SOURCE Lands' End

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