2014

Lane Bryant® Introduces Revolutionary T3®, Tighter Tummy Technology, to Create the Perfect Fitting Pants For All Curves Lane Bryant Launches Exclusive New Slimming Pants For Plus Sizes

COLUMBUS, Ohio, July 12, 2011 /PRNewswire/ -- Lane Bryant®, the nation's leading women's specialty plus-size apparel retailer, has launched a full line of slimming denim jeans and classic fit trousers featuring exclusive, new Tighter Tummy Technology®, or "T3".

T3 is a revolutionary built-in mesh control panel made of a unique nylon and spandex blend that flattens the tummy and slenderizes the silhouette. The pants are made from a special blend of cotton and polyester fabric that prevents sagging and allows them to stretch for maximum comfort while maintaining a smooth shape around a woman's curves. They also feature an invisible elastic waistband that minimizes gapping. Lane Bryant's new T3 pants are designed to hug and enhance curves in all the right places so plus-size women no longer have to compromise on great fitting clothes.

T3 denim is currently available in a boot cut jean in light and dark sandblast washes, a must-have summer capri in dark and dark sandblast washes and a flare-leg jean in a dark rinse wash. The T3 classic-fit trousers are available in black, charcoal grey, brown herring bone and charcoal berry stripe. All T3 denim jeans and trousers are available in sizes 14 – 28.  Petite and tall sizes are available online and in select stores. Lane Bryant will continue to add new silhouettes, colors and washes to its T3 collection in the coming seasons.

Watch the following video for more information on Lane Bryant's T3 technology: http://www.lanebryant.com/content.jsp?pageName=LBfitsUvideo08.

For more information about Lane Bryant or to purchase T3 pants, please visit www.lanebryant.com, become a fan on Facebook and follow us on Twitter.

About Lane Bryant®

Lane Bryant® is the nation's leading women's specialty plus-size apparel retailer, providing stylish and high-quality fashion in sizes 14-28.  The Lane Bryant collection includes a wide selection of career to casual apparel as well as accessories, hosiery and intimate apparel.  Lane Bryant fashions are available nationwide at its more than 700 Lane Bryant stores, 115 Lane Bryant Outlet® stores, and at lanebryant.com. Lane Bryant is a subsidiary of Charming Shoppes, Inc.  Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.

SOURCE Lane Bryant



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