Lane Bryant® Teams Up with All On The Line With Joe Zee for Full Figured Fashion Rehab with Designer Qristyl Frazier
Lane Bryant To Showcase Qristyl Frazier Designs At Sundance Channel Party In Downtown Brooklyn Fulton Street Store On December 1st
Shoppers, Inside Curve Community And Facebook Fans Invited To Check In To AOTLWJZ On GetGlue For 30% Off Discount
NEW YORK and COLUMBUS, Ohio, Nov. 15, 2011 /PRNewswire/ -- Lane Bryant® will be featured in the Friday, December 2nd episode of the critically acclaimed Sundance Channel series, All On The Line With Joe Zee. In this episode, Lane Bryant Group President Brian Woolf and Senior Vice President of Product Design and Development Debbie Martin will determine whether or not to offer full figured fashion designer Qristyl Frazier a once-in-a-lifetime opportunity to create and sell an exclusive clothing line for the nation's leading women's curvy apparel retailer. Lane Bryant, Sundance Channel and Joe Zee will host an NYC viewing party – open to all customers and media for interview/photo opportunities – on Thursday, December 1st from 6 to 9 p.m. at the Lane Bryant Fulton Street store (380 Fulton St. at the corner of Smith St., Brooklyn, NY 11201, 718-855-8300).
"We are constantly looking for cutting-edge, vibrant designs to add to the Lane Bryant collection," said Mr. Woolf, who serves as Group President for the Lane Bryant brand of parent company Charming Shoppes, Inc. "All On The Line offers a unique opportunity for gifted designers to be mentored and matched up with leading retailers. Reality shows often focus solely on the artistic side of fashion; but Joe Zee's pragmatic approach to the business, combined with the design aspect, inspired us to be a part of the new season."
Ms. Martin adds, "To date, most of the products in the Lane Bryant merchandise mix features in-house designs, and we'd like to find new designs that offer fresh and creative ideas that will enhance our collection. It's a thrill to team up with Joe Zee to make a positive impact and help cultivate a great talent like Qristyl."
All On The Line With Joe Zee, which The Huffington Post calls a "must-see" show, kicks off its second season on November 25th on Friday at 9:30 p.m./6:30 p.m. ET/PT. The show's host, ELLE Creative Director Joe Zee, who The New York Times deems, "fashion's approachable ambassador," comes to the rescue of designers in need of a makeover on their business, design or both.
The December 2nd hour-long episode will explore Qristyl Frazier Designs; unraveling the intricate stitching of her business, dissecting her staff and breaking down her design, to discover the glitch that has brought her to the brink of losing it all. Joe Zee will recommend how this struggling designer can alter her business so that it fits the Lane Bryant brand just right. As a result of this challenging exploration, he hopes to successfully re-inspire and relaunch her line.
"For this episode, I challenged Qristyl to elevate her clothing's sophistication level for Lane Bryant, as the store offerings are moving toward a more runway-driven, fashionable and chic look," said Joe Zee. "It is quite heartening to know that a retail giant like Lane Bryant has taken an interest in collaborating with someone like Qristyl, who has struggled over the past 18 years and made a ton of sacrifices to fulfill her dream as a fashion designer."
Ms. Frazier, who grew up in St. Louis, was a season six Project Runway contestant and lives in the New York City neighborhood of Harlem, demonstrated early signs of success over the course of her career with Hollywood luminaries Queen Latifah, Wendy Williams and Janet Jackson wearing clothes from her "plus-sexy" line. Qristyl Frazier Designs has been featured in Essence and Jet magazines, the buzz and design are on-point, but her staff is not. Scrambling to complete last-minute fittings for meetings with major buyers may be the reason they can't land the big sale that will keep them afloat. Joe Zee thinks a buyer's meeting with Lane Bryant will be the perfect fit, but it will be up to the staff to make sure they're prepared.
According to Ms. Frazier, "Working with Joe really was an eye-opener on how best to make my clothes saleable and reach my target customers – curvy fashionistas with a joy for shopping. I am thankful for the opportunity to pitch Lane Bryant – a leader in the full-figured fashion market that attracts these women while encouraging them to embrace their curves in very much the same manner that my clothes do."
Shoppers are invited to a preview of the December 2nd episode on Thursday, December 1st at Lane Bryant's Fulton Street store in Downtown Brooklyn from 6 to 9 p.m. Guests can mingle with Lane Bryant executives Brian Woolf and Debbie Martin, All On The Line host Joe Zee and designer Qristyl Frazier. The viewing party will serve up signature "Lanetini" cocktails and showcase the new fashions from Qristyl Frazier Designs. Lane Bryant is offering one lucky winner a $500 gift card to purchase the QFD Collection.
All On The Line With Joe Zee Party Featuring Designer Qristyl Frazier
Thursday, December 1st
6 to 9 p.m.
380 Fulton St. (corner of Smith St.)
Brooklyn, NY 11201
By subway: Jay St - Metrotech (A, C, F, N, R), Borough Hall (4, 5), Hoyt St (2, 3)
In advance of the event, Lane Bryant also invites its Inside Curve online community of full figured fashion trends followers and Facebook fans to submit questions for Joe Zee, Qristyl Frazier and the Lane Bryant executives.
Viewers who check in to AOTLWJZ on GetGlue, a new entertainment and media-focused social networking site, will receive a special Lane Bryant discount for 30% off purchases made in stores and on lanebryant.com (excluding Spanx, Assets®, DKNY Jeans, Reebok and Seven7 styles) from November 28, 2011 through December 15, 2011.
For additional information for All On The Line, visit www.sundancechannel.com/all-on-the-line, become a fan on Facebook and follow the Sundance Channel on Twitter. Beginning on November 25th, the show airs on Fridays at 9:30 p.m./6:30 p.m. ET/PT.
About Lane Bryant®
Lane Bryant® is the nation's leading women's curvy specialty apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to casual apparel as well as accessories, hosiery and intimate apparel. Lane Bryant fashions are available nationwide at its more than 700 Lane Bryant stores, 115 Lane Bryant Outlet® stores, and at lanebryant.com. Lane Bryant is a subsidiary of Charming Shoppes, Inc. Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.
About Sundance Channel
Sundance Channel is the destination for What's Next, Now. Showcasing both today's creative icons and the emerging talent of tomorrow, Sundance Channel tells credible, authentic and emotionally immersive stories of invention, fashion, film, travel, design and enterprise. The network's originals include the social media phenomenon Girls Who Like Boys Who Like Boys and All On The Line starring Joe Zee. Launched in 1996, the network provides perspectives dedicated to founder Robert Redford's mission to celebrate creativity. Sundance Channel was acquired by AMC Networks (formerly Rainbow Media Holdings) in 2008.
About AMC Networks Inc.
Dedicated to producing quality programming and movie content for more than 30 years, AMC Networks Inc. owns and operates several of the most popular and award-winning brands in cable television. AMC, IFC, Sundance Channel, WE TV, and IFC Films produce and deliver distinctive, compelling and culturally relevant content that engages audiences across multiple platforms. The company also operates AMC/Sundance Channel Global, an international programming business, and AMC Networks Broadcasting & Technology, a full-service network programming feed origination and distribution company.
About Qristyl Frazier and QFD
Qristyl Frazier is the founder of the New York-based fashion house, Qristyl Frazier Designs, Inc. (QFD) for women with curves, coining the phase "Plus Sexy." As a designer, Ms. Frazier specializes in feminine, flattering dresses with sophisticated separates such as lingerie, maternity, and swimwear with versatile cover-ups all beyond perfection. QFD has served women from ages 22 to 55 – from size 12 to size 24 – and her clients are established, tasteful women, who buy clothing to fit their active careers and lifestyles. Qristyl Frazier Designs has been proudly featured via a variety of "A" list celebrities, daytime and reality TV. Please visit www.qristylfrazierdesigns.com and get in touch with your "Plus Sexy."
SOURCE Lane Bryant
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