Las Vegas-Based Easy Energy Signs Exclusive Distribution and Marketing Agreement With Virginia's Fame LLC for YoGen(R), the Innovative Handheld Charger

WASHINGTON, Nov. 25 /PRNewswire-FirstCall/ -- Las Vegas-based Easy Energy which introduced YoGen(®), a fully-sustainable, handheld charging device that fits in the palm of one's hand, during this year's Hong Kong Electronics Fair, has signed an exclusive distribution and marketing agreement for the product, with Williamsburg, VA-based Fame LLC.

Under the agreement, Fame - a limited liability company with principal office and place of business in the Commonwealth of Virginia - becomes the exclusive purchasing, distributing, marketing and sales representative for Easy Energy's products throughout the United States and all of North America.

"Public reaction to the YoGen product has been phenomenal," said Easy Energy CEO Guy Ofir. "We are pleased and confident to enter into this exclusive distribution and marketing agreement with Fame. With more than half a million units targeted for distribution in the Western Hemisphere, we believe they will make this YoGen a household name in this part of the world."

"YoGen is a unique sustainable product, that fills a clearly needed void within the consumer electronics industry," said Alison Morrison, principle officer of Fame LLC. "Representing a product such as YoGen, and a company like Easy Energy, fits our business model perfectly. We're thrilled to be their exclusive distribution and marketing agent for the U.S., Canada and Mexico."

Available for on-line purchases through www.yogenstore.com, and scheduled for global distribution though retail and electronic stores in the Second Quarter of 2010, YoGen features an unmatched capacity to recharge any small-to-mid-sized personal electronics device by offering the industry's leading ratio of energy output to input. Through repeated pulls on an attached ripcord, similar to the motion of a Yo-Yo, YoGen's internal alternator generates power in sufficient levels to charge everything from cell phones, iPods, PDAs and MP3s to Gameboys, GPS units, cameras and other devices. The alternator interfaces with an energy-efficient electronic stabilizer and transmission to transfer linear kinetic energy through a patch cord from the compact, ergonomically-designed unit to the electronic device.

YoGen's formal product launch will take place at the 2010 Consumer Electronics Show (January 7-10 in Las Vegas), where the product line is expected to capture the spotlight from Booth 4812N in the Sustainable Products Pavilion.

For additional information on Easy Energy and YoGen, please contact Alison Morrison at 757-208-0992 or amorrison@fameco.net. For additional information, visit www.easyenergyinc.com.

About Easy Energy, Inc.

Easy Energy, Inc. is the inventor and manufacturer of the YoGen® product suite, a series of highly innovative, compact, efficient, user-friendly manpowered chargers for use with small to mid-sized portable electronics devices. The company is dedicated to providing an economical, uniquely effective solution to the currently underserved need of the almost limitless numbers of users of portable electronics devices, from cell phones and iPods to PDAs and notebook and laptop computers, for a type of power source that will ensure the ability of those devices to operate in circumstances in which conventional recharging sources are unavailable. It is the company's ultimate goal to produce a comprehensive selection of user friendly, uniquely efficient, industry leading products, which will successfully target and satisfy the enormous worldwide demand for practical, compact, "green energy producing" manpowered chargers. Easy Energy, Inc. was incorporated in the State of Nevada in May of 2007.

MEDIA CONTACTS:
Brotman - Winter - Fried Communications
Kerry Lynn Bohen, cell 202-468-8300, kerry@bwfcom.com
Cher Murphy, cell 571-263-2128, chermurphypr@gmail.com

SOURCE Easy Energy, Inc.

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