LAS VEGAS, June 15 /PRNewswire/ -- Onlookers were dazzled and gaming legends and celebrities stood in awe tonight as Viva Vision -- the world's largest LED screen coupled with a 550,000-watt concert-quality sound system -- came to life, transforming the famed Fremont Street Experience, into a state-of-the-art theater. In the city that sets the bar for world-class entertainment, Viva Vision represents the latest in video display technology and is the only one of its kind on the planet. (Photo: http://www.newscom.com/cgi-bin/prnh/20040615/LATU071 ) The city's biggest show-stopper spans the length of five football fields, and towers 90 feet above a pedestrian mall connecting legendary casinos in a gaming and entertainment complex named for and situated on the historic street where Las Vegas began. Designed by LG CNS Co., Ltd, a global leader in digital imaging, Viva Vision incorporates 12.5 million LED modules and 16.7 million eye-popping color combinations, resulting in outstanding clarity, vivid lifelike representations and a high level of sensory immersion. "Viva Vision represents the culmination of a $17 million investment that adds yet another reason for people to come to a revitalized downtown Las Vegas," said Joe Schillaci, president and chief executive officer of the Fremont Street Experience, LLC. "We have a terrific entertainment product -- where else can you find 10 great casinos, free concerts, 63 restaurants, plus one-of-a-kind light and sound shows all within a couple of blocks?" A multidimensional experience is created through Viva Vision's ability to integrate video footage and live video and TV feeds concurrently with live performances. Additional applications include split-screen viewing and screen rotations, augmenting options for light and sound shows as well as special events and concerts. These features, plus original live stage shows, celebrity appearances, the introduction of two new Viva Vision productions and a gigantic broadcast of the new Mark Burnett reality series, "The Casino" -- featuring Tim Poster and Tom Breitling, the new owners of the Golden Nugget -- were showcased at the launch party. Viva Vision is the latest in a series of recent developments downtown that has the city buzzing with excitement. "Fremont Street is the birthplace of the casino and entertainment industry, and the cornerstone for the redevelopment of downtown Las Vegas," said Las Vegas Mayor Oscar Goodman. "This system offers the flexibility to create limitless visual and sound experiences. By staying on the cutting edge, we will continue to deliver entertainment experiences that rival any venue and keep visitors coming back." Additional steps in revitalizing downtown include the opening of retail and business centers and the planned expansion of the new Las Vegas Monorail to downtown. About Fremont Street Experience: Fremont Street Experience is a public-private partnership formed in 1995 between the City of Las Vegas and The Fremont Street Experience Company, LLC -- owned by a group of 10 downtown casino/hotels that underwrite operating expenses for the venue. Member properties include: Binion's Horseshoe Hotel & Casino; Boyd Gaming (Fremont Hotel & Casino, California Hotel, Main Street Station Casino, Brewery & Hotel); Fitzgerald's Casino Hotel; Four Queens Hotel & Casino; Golden Gate Hotel & Casino; Golden Nugget Las Vegas; Lady Luck Hotel Casino (associate member); and Las Vegas Club Hotel Casino. About LG: Headquartered in Seoul, Korea, LG -- the corporate parent of LG CNS Co., Ltd. -- has 51 subsidiaries in four highly focused business sectors: Chemicals & Energy; Electronics & Telecommunications; Finance; and Services. Since 1947, the $81 billion company, which has offices on five continents, has built successful business alliances with IBM, Unisys, Hewlett Packard, Microsoft and Compaq, among others. Today, LG is Korea's second largest business conglomerate, comprising 48 affiliates.
SOURCE Fremont Street Experience