Las Vegas Entertainment Goes Over the Top at the Fremont Street Experience

Downtown Venue Unveils Viva Vision, the Biggest Big Screen on the Planet

Jun 15, 2004, 01:00 ET from Fremont Street Experience

    LAS VEGAS, June 15 /PRNewswire/ -- Onlookers were dazzled and gaming
 legends and celebrities stood in awe tonight as Viva Vision -- the world's
 largest LED screen coupled with a 550,000-watt concert-quality sound system --
 came to life, transforming the famed Fremont Street Experience, into a
 state-of-the-art theater.  In the city that sets the bar for world-class
 entertainment, Viva Vision represents the latest in video display technology
 and is the only one of its kind on the planet.
     (Photo: )
     The city's biggest show-stopper spans the length of five football fields,
 and towers 90 feet above a pedestrian mall connecting legendary casinos in a
 gaming and entertainment complex named for and situated on the historic street
 where Las Vegas began.  Designed by LG CNS Co., Ltd, a global leader in
 digital imaging, Viva Vision incorporates 12.5 million LED modules and
 16.7 million eye-popping color combinations, resulting in outstanding clarity,
 vivid lifelike representations and a high level of sensory immersion.
     "Viva Vision represents the culmination of a $17 million investment that
 adds yet another reason for people to come to a revitalized downtown Las
 Vegas," said Joe Schillaci, president and chief executive officer of the
 Fremont Street Experience, LLC.  "We have a terrific entertainment product --
 where else can you find 10 great casinos, free concerts, 63 restaurants, plus
 one-of-a-kind light and sound shows all within a couple of blocks?"
     A multidimensional experience is created through Viva Vision's ability to
 integrate video footage and live video and TV feeds concurrently with live
 performances.  Additional applications include split-screen viewing and screen
 rotations, augmenting options for light and sound shows as well as special
 events and concerts.  These features, plus original live stage shows,
 celebrity appearances, the introduction of two new Viva Vision productions and
 a gigantic broadcast of the new Mark Burnett reality series, "The Casino" --
 featuring Tim Poster and Tom Breitling, the new owners of the Golden Nugget --
 were showcased at the launch party.
     Viva Vision is the latest in a series of recent developments downtown that
 has the city buzzing with excitement.  "Fremont Street is the birthplace of
 the casino and entertainment industry, and the cornerstone for the
 redevelopment of downtown Las Vegas," said Las Vegas Mayor Oscar Goodman.
 "This system offers the flexibility to create limitless visual and sound
 experiences.  By staying on the cutting edge, we will continue to deliver
 entertainment experiences that rival any venue and keep visitors coming back."
 Additional steps in revitalizing downtown include the opening of retail and
 business centers and the planned expansion of the new Las Vegas Monorail to
     About Fremont Street Experience:
     Fremont Street Experience is a public-private partnership formed in 1995
 between the City of Las Vegas and The Fremont Street Experience Company, LLC
 -- owned by a group of 10 downtown casino/hotels that underwrite operating
 expenses for the venue.  Member properties include:  Binion's Horseshoe Hotel
 & Casino; Boyd Gaming (Fremont Hotel & Casino, California Hotel, Main Street
 Station Casino, Brewery & Hotel); Fitzgerald's Casino Hotel; Four Queens Hotel
 & Casino; Golden Gate Hotel & Casino; Golden Nugget Las Vegas; Lady Luck Hotel
 Casino (associate member); and Las Vegas Club Hotel Casino.
     About LG:
     Headquartered in Seoul, Korea, LG -- the corporate parent of LG CNS Co.,
 Ltd. -- has 51 subsidiaries in four highly focused business sectors: Chemicals
 & Energy; Electronics & Telecommunications; Finance; and Services.  Since
 1947, the $81 billion company, which has offices on five continents, has built
 successful business alliances with IBM, Unisys, Hewlett Packard, Microsoft and
 Compaq, among others.  Today, LG is Korea's second largest business
 conglomerate, comprising 48 affiliates.

SOURCE Fremont Street Experience