LaSalle Home Mortgage to Adopt ABN AMRO Mortgage Name
Name and logo change to reflect parent company
CHICAGO, Oct. 6 /PRNewswire/ -- On October 6, 2003, LaSalle Home Mortgage, a division of ABN AMRO Mortgage Group, Inc., will adopt the name and look of its parent company, ABN AMRO. In addition to changing its name to ABN AMRO Mortgage, LaSalle Home Mortgage will also change its logo, adopting the ABN AMRO shield. "The goal of this change to ABN AMRO Mortgage is to create a greater synergy between LaSalle Home Mortgage and the reputation of ABN AMRO, a globally trusted and recognized bank," said Mark Sofyanos, LaSalle Home Mortgage senior vice president. "This change is not a result of a change in management or a merger. LaSalle Home Mortgage is simply adopting the name of its long-time parent company." "LaSalle Home Mortgage's name change is a logical step in the continuing extension of the ABN AMRO Mortgage name and the branding of AAMG retail divisions," Sofyanos explained. "As the mortgage industry shifts from one dominated by consumer refinances back to a normalized purchase-focused environment, the importance of ABN AMRO Mortgage's retail brand will continue to grow." LaSalle Home Mortgage will now join ABN AMRO Mortgage in Minnesota (as well as the ABN AMRO Mortgage Group-branded NLC Call Center and mortgage.com) in employing the ABN AMRO Mortgage retail brand identity. As ABN AMRO Mortgage, the entity will continue to leverage its industry-leading guaranteed OneFee(SM) mortgage and FastAnswer point-of-sale approval offerings. Sofyanos cited a further benefit for consumers, noting that previously, "LaSalle Home Mortgage's advertising of mortgage lending programs created confusion with consumers, as LaSalle Home Mortgage and LaSalle Bank had different mortgage offerings. As ABN AMRO Mortgage, products can be marketed in a way that eliminates consumer confusion with LaSalle Bank." LaSalle Bank, while changing its logo to the green-and-gold shield design, will keep its name. Sofyanos added, "This marks the beginning of a new era of success in both the Chicago market and across the nation, as ABN AMRO Mortgage continues to grow as a nationally-recognized leader in the retail mortgage industry." About LaSalle Home Mortgage LaSalle Home Mortgage (LHM) has been a division of ABN AMRO Mortgage Group, Inc. LHM and its affiliates have helped people become homeowners since 1922. LHM serves the Chicago area with more than 130 loan consultants in 13 offices in and around Chicago. About ABN AMRO Mortgage Group, Inc. AAMG is the fifth largest loan originator and sixth largest loan servicer in the United States. AAMG produces mortgage loans and provides related services through its various divisions. AAMG divisions include InterFirst Wholesale Mortgage Lending, InterFirst Financial Institutions Group, ABN AMRO Mortgage, ABN AMRO Mortgage National Lending Center, ABN AMRO Mortgage/InterFirst Apartment Lending, ABN AMRO Mortgage Capital Markets, Standard Federal Bank and LaSalle Bank loan origination channels. AAMG has more than 3,000 employees located throughout the United States. About ABN AMRO Netherlands-based ABN AMRO is a leading international bank with total assets of approx. EUR 556 billion. It has over 3,000 branches in 66 countries and territories, and has a staff of about 105,000 full-time equivalents worldwide.
SOURCE ABN AMRO Mortgage
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