Lashem Donates To Cancer Program 'Look Good Feel Better'

LOS ANGELES, June 19, 2013 /PRNewswire/ -- Credited for developing a lash and brow gel serum with nourishing and effective ingredients, Lashem's Eye Am Empowered, the company's program that focuses on supporting causes that help empower women, partners with Look Good Feel Better, a nationwide program with dedicated and caring professionals in the beauty industry to help and teach women how to overcome appearance-related side effects of cancer treatment.

Lashem's Lash & Brow Enhancing Serum is proven to enhance and boost the appearance of longer and fuller lashes. This advanced formula has been clinically tested, dermatologist tested, ophthalmologist tested, is paraben and prostaglandin free, and is an effective option for women who have lost eyelashes and eyebrow hair as a result of going through cancer treatments.

"Post treatment is difficult in many aspects from emotional impact to change of physical appearance," said Helga Arminak, CEO and Founder of Lashem. "We want to do what we can to help empower women who are going through this, and to let them know that they are not alone.  The Look Good Feel Better program has a team of dedicated beauty professionals that are here to help and we are honored to contribute to their program."

The partnership will launch with a contribution to help raise funds towards its workshops. For every Lashem Lash & Brow Enhancing Serum sold ($70) on www.lashem.com, 3 % of the sales proceeds will be donated to Look Good Feel Better.

ABOUT LASHEM

Lashem is a cosmetic line that offers products to help enhance the eyes. With its wildly successful and popular lash enhancing formula, the company extended their product selection to incorporate the formula in a mascara (Lashem Extensions in a Bottle Mascara with Serum $30) and a liquid eye liner (Colour Strokes Liquid Eye Liner $20) to offer 2-1 product solutions. Lashem was launched in 2008 and is headquartered outside of the Los Angeles area.  Lashem is sold at fine specialty boutiques and online at www.lashem.com.

ABOUT LOOK GOOD FEEL BETTER

Look Good Feel Better is dedicated to improving the self-esteem and quality of life of people undergoing treatment for cancer. The program aims to improve the self-image and appearance through complimentary group, individual, and self-help beauty sessions that create a sense of support, confidence, courage and community. In the United States alone, more than 850,000 women have participated in the program which now offers 15,400 group workshops nationwide in more than 2,500 locations. Volunteered beauty professionals are trained and certified by the Personal Care Products Council Foundation, the American Cancer Society, and the Professional Beauty Association at local, statewide and national workshops. For more information, visit www.lookgoodfeelbetter.org.

SOURCE Lashem