SAN JOSE, Calif., Jan. 22, 2014 /PRNewswire/ -- SLI Systems (www.sli-systems.com) today announced that it has released the 2014 edition of its "Big Book of Site Search Tips," with expanded sections on creating a user-friendly mobile shopping experience and integrating social media content and activities into search and navigation. Additionally, with new and updated tips on merchandising via search, optimizing the search and navigation experience, and using search data to deliver more targeted content to shoppers, the 2014 "Big Book" is designed to help online retailers more effectively connect site visitors to products they may be interested in and boost online revenue.
The latest "Big Book of Site Search Tips" compiles a number of best practice approaches in areas like Relevance, Mobile Search, Refinements, Merchandising, Reporting and more to help online retailers meet the challenges of increasing visitor engagement and conversion rates. The "Big Book" is available as a free download on the SLI website at http://sitesearch.sli-systems.com/eBook-2013-01-01-BBoSST-USA.html.
"The search box is critical to the online experience, but there are many more considerations retailers must make to engage shoppers, connect them to the right products and content, and grow their base of loyal customers," said Tim Callan, Chief Marketing Officer for SLI Systems. "The social and mobile explosion adds new opportunities and challenges to meet shoppers wherever they engage with your brand online. The expert advice offered in our latest Big Book will give site owners fresh ideas and innovative approaches they can take to improve the ROI on their online storefronts.
"Site search not only helps retailers do a better job of guiding visitors to products and content, it helps make their business smarter," Callan said. "As the 'Big Book of Site Search Tips' explains, site owners and marketers can use advanced search and merchandising techniques to offer more targeted promotions to visitors while gaining valuable insights from visitors' search and navigation activities."
About SLI Systems
SLI Systems (NZX: SLI) provides popular SaaS solutions that help online shoppers connect to the products they're most likely to buy, directly driving increased sales and higher customer satisfaction for online retailers and other e-commerce sites. With offerings that include site search, navigation, merchandizing, product suggestions, and user-generated Search Engine Optimization (SEO), SLI Systems is the most chosen SaaS-based site search provider to Internet Retailer (IR) 500 and IR 1000 retailers. The company's patented technology continuously "learns" from the behavior of visitors to deliver the most relevant possible results. This learning-based search and navigation technology empowers retailers and content sites to enhance customer satisfaction by helping site visitors find the products and information they seek as quickly and efficiently as possible, increasing site conversion and average order value. SLI Systems is a publicly held company with offices in San Jose, CA; London, UK; Melbourne, Australia; Christchurch, New Zealand and Tokyo, Japan. For more information about SLI Systems, visit www.sli-systems.com.
SOURCE SLI Systems