The American Heart Association Kicks off the Go Red Por Tu Corazon campaign today with the support of attending artists and Nuestra Belleza Latina 2008, Melissa Marty

LAS VEGAS, Nov. 5 /PRNewswire/ --

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WHAT: On November 5, the American Heart Association unveils its Go Red Por Tu Corazon heart health awareness initiative at the 10th Annual Latin GRAMMY® Awards to educate Hispanic women about their threat of heart disease and to empower them to make life-saving choices for themselves and their families.

Heart disease is the No. 1 killer of Hispanic women and according to the American Heart Association, Hispanic women are likely to develop heart disease ten years earlier than Caucasian women.

To put heart disease center stage, the American Heart Association has collaborated with one of the biggest Latin cultural events of the year, the Latin GRAMMY® Awards. Go Red Por Tu Corazon kicks off today with the support of attending artists and 2008 Nuestra Belleza Latina winner, Melissa Marty, who will be reporting live from the "green" carpet and asking stars, guests and viewers to make a pledge for better heart health in the Latino community.

B-roll highlights include Latino celebrities pledging for better heart health, including:

*** Pepe Aguilar, Calle 13, David Bisbal , Wisin y Yandel, Los Tucanes de Tijuana, Beto Cuevas, Montez de Durango, Eva Longoria, Giselle Blondet, and La Quinta Estacion, among others***

Images and sound-bites:

• Celebrities walking the Latin GRAMMY's Green Carpet
• Interviews with celebrities and their pledge to "Go Red"
• Backstage interviews with Melissa Marty (Nuestra Belleza 2008)
• Fashion expert Martin Llorens sounding off on Best and Worst dressed
  

And more!

Questions, press only, please contact:

    Romina Bongiovanni,  Edelman Multicultural
    O: 323.202.1054, C: 310.804.2173
    Romina.bongiovanni@edelman.com

    Jose Xicohtencatl, Edelman Multicultural
    O: 323.202.1073, C: 1-714-397-5827
    jose.xicohtencatl@edelman.com

SOURCE American Heart Association

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