RESTON, Va., March 31 /PRNewswire/ -- Awareness of financial aid options
is critically lacking in the Latino community, and that lack of awareness has
a direct impact on college attendance. That is one of the key findings from a
new survey conducted by the Tomas Rivera Policy Institute at the University of
Southern California and commissioned by The Sallie Mae Fund.
The survey findings corroborate results from a Harris Poll(R),
commissioned by The Sallie Mae Fund in 2002, which revealed that knowledge
about financial aid is a key predictor in determining the likelihood of
college attendance among various ethnic groups.
The new study looked specifically at three populations:
* "College Achievers" -- Latino young adults who attended a two- or four-
* "College Potentials" -- Latino young adults who had earned a high school
diploma, but had chosen not to go on to higher education
* Parents of both groups
The research found that there was a direct correlation between awareness
of financial aid and college attendance. In fact, 75 percent of College
Potentials indicated that they would have been more likely to attend if they
had better information on financial aid. In addition, 77 percent of College
Achievers were at least familiar with some financial aid options, compared to
only 50 percent of College Potentials.
"College aspiration is high within the Latino community, but financial aid
knowledge is the missing link," said Harry Pachon, Ph.D., president of the
Tomas Rivera Policy Institute. "The Sallie Mae Fund's initiative is most
welcome at this critical time."
According to the study, many Latino families are not adequately planning
for college prior to the end of high school. More than two thirds of Latino
parents did not receive any financial aid while their child was in K-12 and
more than half (56 percent) of the young adults who were not attending college
indicated that they had not received any financial aid information in K-12.
Of those who did receive some financial aid information, more than 30 percent
wanted to receive it at least two years earlier.
Nearly 65 percent of Latino families prefer to learn about financial aid
from face-to-face interactions (for example, workshops or meetings with high
school or college personnel).
The survey also found that most Latino parents (51 percent) would prefer
to learn about financial aid in Spanish, while most Latino young adults (62
percent) would prefer English as a communication medium.
"While Latinos represent the fastest growing population in America, their
rate of enrollment in higher education lags far behind that of other
population groups," said Susan Corsini, chair of The Sallie Mae Fund. "These
results demonstrate that awareness of financial aid is a key factor in the
path toward college for Latinos. This feeds into The Sallie Mae Fund's
mission of increasing access for America's lower-income and minority families,
and helped us tailor new programs to help close the access gap."
More strikingly, 43 percent of all Latino young adults and more than half
(51 percent) of Latino parents reported that they were not aware of even a
single source of college financial aid. A comparison with the Harris Poll
findings (18 percent for all young adults and 19 percent for all parents),
indicates that Latinos are considerably less aware of financial aid than the
population at large.
Sallie Mae Fund Responds
The survey findings affirm the direction of The Sallie Mae Fund's outreach
initiatives launched in 2003. These existing initiatives have been expanded
to help raise awareness of financial aid and tailor financial assistance
toward educational access for Latinos.
* The Sallie Mae Fund will host 40 of its 135 "Paying for College"
workshops in Spanish in the fall of 2004. In support of this
nationwide tour, the Fund will launch a 20-city bus tour, targeting
major Latino population centers, and will conduct various community
outreach initiatives in addition to these workshops.
* The Fund will develop regional public awareness campaigns in Spanish
and English to raise awareness about the availability of financial
* The Fund will distribute free educational materials on financial
aid, in English and Spanish, to middle and high school guidance
counselors and teachers across the country, as well as college
financial aid officers.
* In partnership with the Hispanic College Fund, The Sallie Mae Fund
has allocated $500,000 in scholarships for Latinos who are the first
in their family to pursue postsecondary education.
In addition to these initiatives, The Sallie Mae Fund provides a toll-free
number (1-866-858-7166) and Web site, www.thesalliemaefund.org, for students
and parents to order free financial aid guides in English and Spanish.
Recent U.S. census estimates project that by 2050, one in four people in
the United States will be of Latino origin. Latinos currently represent more
than 13 percent of the U.S. population but, relative to Caucasians and
African-Americans, the percentage of Latinos enrolled in institutions of
higher education is low. For undergraduates (age 18 to 24), for example, 37
percent of Caucasians, 28 percent of African-Americans and 20 percent of
Latinos are currently enrolled. Additionally, in comparison with other ethnic
groups, Latino students have a higher dropout rate in K-12 grades and lower
college graduation rates. Encouragingly, nearly 90 percent of survey
respondents indicated that a college education is "very important" for success
in today's world, as compared to 65 percent of all young adults, according to
the Harris Poll.
Key findings for the study are available online at
The Sallie Mae Fund, a charitable organization sponsored by Sallie Mae,
achieves its mission -- to increase access to a postsecondary education for
all Americans -- by supporting programs and initiatives that help open doors
to higher education, preparing families for their investment, and bridging the
gap when no one else can. For more information visit www.thesalliemaefund.org.
"Caught in the Financial Aid Information Divide," was designed to
determine the level of access to information about paying for college and how
that information affects decisions about attending college in the Latino
community. The study was conducted for The Sallie Mae Fund by the Tomas
Rivera Policy Institute by telephone within the United States between December
9, 2003 and January 6, 2004, and surveyed 1,222 parents of college-age adults
(age 18-24) and 1,204 college-age adults (age 18-24). Samples were drawn from
seven metropolitan areas with over one million Latino residents -- Los
Angeles, New York, Miami, Chicago, San Francisco, Houston and Dallas. Given
that approximately one-half of the nation's Latino population resides in, and
almost all Latino national origin groups are fairly represented in, the seven
metropolitan areas, the samples present a national picture of the issues under
consideration concerning the Latino community. The survey used two types of
samples -- samples drawn from directory-listed households with Spanish
surnames and age-targeted samples for the young adult population. The sample
was weighted to match data from the March 2003 Current Population Survey (CPS)
with regard to college going, nativity, and gender of Latino young adults such
that the resulting weighted sample is representative of the study population.
Founded in 1985, the Tomas Rivera Policy Institute advances critical,
insightful thinking on key issues affecting Latino communities through
objective, policy-relevant research, and its implications, for the betterment
of the nation.
"Caught in the Financial Aid Information Divide"
Background: The Sallie Mae Fund commissioned the Tomas Rivera Policy
Institute at the University of Southern California to conduct a telephone
survey of 1,222 parents of 18 to 24 year-olds and 1,204 young adults aged 18
to 24, during the period December 9, 2003 to January 6, 2004, to ascertain
their level of awareness of financial aid and to understand how that
information affects decisions about attending college. Several of the key
findings are summarized below.
*(Parenthetical information indicates results from the Harris Interactive
survey--commissioned by The Sallie Mae Fund in 2002--for comparison purposes.
This survey investigated financial aid awareness among lower-income and
minority populations in general, without specifically focusing on Latinos.)
-- Information about financial aid is critical. The more Latino young
adults know about financial aid, the more likely they are to attend
-- Nearly two-thirds of Latino parents and 40% of Latino young adults
could not name a single source of college financial aid.
- (By contrast, only 19% of all parents and 18% of all college-
bound young adults could not name a single source of college
- 73% of Latino parents (58% of all parents*) and 70% of Latino
young adults (72% of all young adults planning to attend
college*) did not name scholarships as a source of financial
- 86% of Latino parents (62% of all parents*) and 70% of Latino
young adults (65% of young adults planning to attend college*)
did not name grants as a source of financial aid.
- 80% of Latino parents (64% of all parents*) and 74% of Latino
young adults (71% of young adults planning to attend college*)
did not name loans as a source of financial aid.
-- Two-thirds of Latino parents did not receive any financial aid
information before their children left high school.
- 50% of young adults said that they did not receive any financial
aid information while they were in K-12.
- (By contrast, only 25% of all parents and all young adults
reported that they were 18 years of age or older when they
received financial aid information, if it was received at all.*)
-- More than 30% of Latino young adults and 22% of Latino parents who
felt they were not receiving financial aid information early enough
would like to receive this information two years sooner than they are
currently receiving it.
-- More than two-thirds of Latino families believe that getting financial
aid information before leaving high school was very important to their
decision to attend college.
- 70% of parents and 69% of young adults who are currently
attending or recently graduated from college (or their children)
said that getting financial aid information in K-12 was very
important to the decision to attend college.
-- Three out of four young adults NOT currently in college would have
been more likely to attend college if they had had better information
about financial aid.
- 46% of parents and 43% of young adults not currently in college
said that better information about financial aid would have made
them very likely to attend college.
-- Most Latino parents and young adults want to receive financial aid
information from an in-person meeting (as opposed to more anonymous
sources such as the Internet and printed materials).
- 38% of parents and young adults want to talk to a knowledgeable
person to get financial aid information.
- 19% of parents and 21% of young adults want to attend a seminar
or workshop to learn about financial aid.
- By contrast, only 13% of parents and 15% of young adults want to
learn about financial aid from the Internet.
- School teachers, counselors, college financial aid officials and
other college representatives are the preferred choices for
Latino parents and young adults to receive financial aid
-- Most Latino parents (51%) would prefer to learn about financial aid in
Spanish while most young adults (62%) prefer English.
- 28% of parents and 29% of young adults would like financial aid
information in both Spanish and English.
(Methodology - Harris Interactive Survey)
Financial Aid: The Information Divide, designed to determine the level of
Americans' access to information about paying for college and how that
information affects decisions about attending college, was conducted for the
Sallie Mae Fund by Harris Interactive by telephone within the United States
between September 3, 2002 and October 6, 2002, and surveyed 1,090 parents of
college-age adults (age 18-24) and 811 college-age adults (age 18-24).
Interviewing for parents was conducted using Random Digit Dial (RDD) sample
and interviewing for young adults was conducted using targeted age sample for
the 18-24 population. The parents' sample was weighted to represent parents
of children age 18-24 and the young adults' sample was weighted to represent
the 18-24 year old population.
SOURCE The Sallie Mae Fund