LATV Fall Lineup Debuts With New Programming Format, More Original Content and Exclusive Animated 'Homies' Show Bilingual Network Unveils Cornerstone of Its New Fare - the Segment-Based

Music/Lifestyle 'LATV Central'



    LOS ANGELES, Sept. 10 /PRNewswire/ -- LATV Networks, the nation's first
 bilingual music/entertainment network distributed via digital multicast,
 announced today that it was expanding its programming lineup to include an
 additional 10 hours of original first-run content each week within a novel
 television format. Beginning today, its new segment based programming
 block, LATV Central, will be the cornerstone of the network's programming
 fare. In a concurrent announcement, LATV detailed its coup in landing the
 rights to produce the first animated "Homies" show based on the worldwide
 figurine phenomenon created by Dave Gonzales.
     LATV Central premieres as a three-hour primetime programming block made
 up of three one-hour episodes wrapped by original music videos hours. Each
 hour of the prime-time innovation originates from LATV's west coast
 studios, incorporating taped field segments, taped tosses, performances and
 live cut- ins. LATV hosts will introduce the three-to-five minute taped
 lifestyle segments which are structured to have live news breaks in the
 format.
     "LATV Central incorporates elements that have been part of LATV since
 its inception, resonating with our audience and affiliates. It's all about
 original content, interactivity, relevant issues and music produced from
 our unique, independent perspective. It's about the audience it serves--the
 young bilingual U.S. Latino," said Danny Crowe, president of LATV. "This is
 a natural and creative evolution for LATV. The very exciting result is more
 original first-run programming, more of what has made LATV such a
 fast-growing network across the country."
     Created by LATV producers, LATV Central reflects the perspective of the
 audience it serves -- the young bilingual U.S. Latino. The enhanced website
 and on-air graphics will invite viewers to vote for their favorite
 segments, express their opinions and submit their own content. Original and
 current, LATV Central airs Monday-Friday, 5:00 p.m.-8:00 p.m. PT. The
 segments fall under four main categories:
     - Music: interviews, live performances, profiles of artists, the
              making of a video/concert, cutting a CD
     - Lifestyle: fashion, art, travel, trends
     - Entertainment: video games, sports, comedy, red carpet, profiles
     - Social issues: politics, environment, news, education, college life
     "We're building these segments to be mini-pilots so the ones that
 strike a chord with our viewers can be spun off into their own series. Much
 of it is music-based but not musical performance based. Our roots are in
 music and at least 60 percent of our content will continue to be music,"
 said Howard Bolter, president and COO, LATV.
     In addition to LATV Central, LATV will air the exclusive premiere of
 The Homies Hip-Hop Show based on the two-inch figurines that have a
 worldwide following. After receiving an extraordinary response to its
 Homies segments this summer, LATV is now extending it to a comedic,
 stop-motion one-hour animated series. Each show will consist of eight to 10
 sketches with interlaced music videos. "Creator Dave Gonzales and LATV's
 Rick Najera take the home-boy neighborhood stereotype and turn it upside
 down and inside out," said Mr. Crowe. "Like some rap lyrics and street art,
 there is more that meets the eye with these complex and provocative
 characters." Premiering on Thursday, The Homies Hip-Hop Show will air on
 Tuesdays and Thursdays at 9:00 p.m.-10:00 p.m. PT.
     For LATV's growing affiliate network, the programming changes will be
 fresh and relevant, content that they will have a hand in producing. "We
 see this as a partnership, working with our affiliates to produce local
 content," adds Mr. Bolter. "By collaborating with us on the shows and
 promotions, they can add local flavor and be an integral part of this
 bilingual phenomenon."
     LATV's national rollout began with Post-Newsweek Stations Inc.'s
 affiliates in Houston, KPRC (NBC); Miami, WPLG (ABC); Orlando, WKMG (CBS);
 and San Antonio, KSAT (ABC). LATV is multicast on these stations' digital
 spectrum as a standard-definition channel. The four Post-Newsweek stations
 are in the top 20 Hispanic ADIs. In addition to the Post-Newsweek stations,
 LATV also recently announced a 10-market affiliation agreement with
 Entravision Communications Corporation (NYSE:   EVC) to broadcast the
 national network. Five of the 10 Entravision stations that are LATV
 affiliates register in the top 25 U.S. Hispanic markets. In addition to
 these markets, LATV has affiliates in 12 other markets including Puerto
 Rico. The bilingual network is also carried on basic cable through its
 affiliates and in Los Angeles on KJLA via cable, broadcast and DBS.
     About LATV:
     Headquartered in Los Angeles, LATV is the nation's first bilingual
 music/entertainment network distributed via digital multicast. A pioneer in
 bicultural youth broadcasting, LATV has been on the air in the Los Angeles
 market since 2001 and launched nationally on April 23, 2007. Post-Newsweek
 Stations, Inc. is an investor in the national network and has a minority
 ownership interest in the Company as well as a seat on its Board of
 Directors. Targeting the 12- to 34-year-old Latino, LATV's programming
 bouquet offers a range of content that includes multi-genre music,
 lifestyle and entertainment. The network is ad-supported and offers an
 array of programming that is original, exclusive and live featuring top
 performers in the Latin music world. For more information, visit LATV
 online at www.latv.com or www.myspace.com/latv.
     For more information about LATV, please contact:
     Maite Saralegui
     maite_saralegui@yahoo.com
     323.650.2236
 
 

SOURCE LATV Networks

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