LATV Networks and AT&T Team Up in Summer-Long Battle of the Bands Talent Search

Finale Rocks with Yuma Winner Pride Before the Fall Landing Recording Deal

Oct 16, 2007, 01:00 ET from LATV Networks

    LOS ANGELES, Oct. 16 /PRNewswire/ -- LATV Networks, the nation's first
 bilingual music/entertainment network distributed via digital multicast,
 announced today that after a two-month long contest sponsored by AT&T,
 Pride Before the Fall, a local Yuma, AZ band, had garnered the top spot in
 its Battle of the Bands finale. More than 200 bands nationwide submitted
 entries on with hopes of securing a recording deal and perform on
     "It was great to work with a national advertiser such as AT&T to
 produce our first Battle of the Bands. On-air and online, they were with us
 every step of the way," said Danny Crowe, president, LATV. "By adding a web
 component to our contest, we offered AT&T a novel way to effectively reach
 bilingual Hispanics who not only watch LATV but look on for their
 latest news online."
     As the title sponsor, AT&T ran on-air promos, including 30-second
 commercial spots, pop-ups as well as audio and visual tags. They also were
 part of the online promotion, the LATV newsletter and had on-site signage
 at the competitions.
     "At AT&T we value the diversity of talent and cultures," says Jason
 Pastrano, director of Multicultural Marketing at AT&T. "For that reason we
 are proud to sponsor our Hispanic artists through an innovative network
 like LATV and The Battle of the Bands, bringing the best entertainment to
 our community and making possible the expression and development of young
     Battle of the Bands had over 300 entries which were uploaded to from an MP3 file. An online voting competition ensued, where the
 top 20 bands were chosen. A team of industry professionals and LATV
 personnel then selected the 10 finalists. Another performance brought three
 bands to the grand finale, with Pride Before the Fall taking first place.
 As the winner, they collected $1500 dollars and Gibson Gear as well as a
 recording deal and a performance on LATV. The alternative rock Yuma band
 consists of Victoria Islas on vocals and rhythm guitar, Stephen Clark on
 lead guitar, Brian Curl on electric bass and Stephanie Sandate on the
 drums. All are 17-year-old seniors in Yuma high schools.
     About LATV:
     Headquartered in Los Angeles, LATV is the nation's first bilingual
 music/entertainment network distributed via digital multicast. A pioneer in
 bicultural youth broadcasting, LATV has been on the air in the Los Angeles
 market since 2001 and launched nationally on April 23, 2007. Post-Newsweek
 Stations, Inc. is an investor in the national network and has a minority
 ownership interest in the Company as well as a seat on its Board of
 Directors. Targeting the 12- to 34-year-old Latino, LATV's programming
 bouquet offers a range of content that includes multi-genre music,
 lifestyle and entertainment. The network is ad-supported and offers an
 array of programming that is original, exclusive and live featuring top
 performers in the Latin music
     world. For more information, visit LATV online at or
     For more information about LATV, please contact:
     Maite Saralegui