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LATV Networks Partners With Post-Newsweek Stations Group as Media Powerhouse Invests in Bilingual Multicast Network
Post-Newsweek Expands Its Affiliation Agreement with LATV to Include
Minority Ownership of the National Network
LOS ANGELES, Aug. 20 /PRNewswire/ -- LATV Networks LLC, the holding
company for the nation's first bilingual music/entertainment network
distributed via digital multicast, announced today that Post-Newsweek
Stations, Inc. had invested in the first round of financing for the
national network. As an investor, Post-Newsweek was issued a minority
ownership interest in the Company as well as a seat on its Board of
Directors. Previously, Post-Newsweek had signed a multi-city affiliation
deal with LATV to multicast the 24-hour network on a digital channel at
four of its six stations.
"The Post-Newsweek affiliation agreement helped put LATV on the U.S.
television map. And now, their strategic investment in our network
strengthens our national position as we grow our network to include the top
40 Hispanic markets in the country," said Danny Crowe, president, LATV.
"We're delighted to have a partner of such stature believe in our company
and invest in its future."
LATV's national rollout began with Post-Newsweek Stations' affiliates
in Houston, KPRC (NBC); Miami, WPLG (ABC); Orlando, WKMG (CBS); and San
Antonio, KSAT (ABC). LATV is multicast on these stations' digital spectrum
as a standard-definition channel. The four Post-Newsweek stations are in
the top 15 Hispanic ADIs.
"Our local stations have had a tremendous response from our Hispanic
customers to LATV's programming. LATV was a trendsetter as a channel and
continues to be one as a network. We believe in its format and its people
so strongly that we decided to invest in its national rollout," said Alan
Frank, president and CEO, Post-Newsweek Stations. "Post-Newsweek is very
pleased to be part of this ground-breaking venture as LATV keeps going into
new markets at a rapid pace."
In addition to the Post-Newsweek stations, LATV also recently announced
a 10-market affiliation agreement with Entravision Communications
Corporation ( EVC) to broadcast the national network. Five of the 10
Entravision stations that are LATV affiliates register in the top 25 U.S.
Hispanic markets. In addition to these markets, LATV has affiliates in 13
other markets including Puerto Rico. The bilingual network is also carried
on basic cable through its affiliates and in Los Angeles on KJLA via cable,
broadcast and DBS.
About Post-Newsweek Stations, Inc.
Post-Newsweek Stations, Inc., the television broadcasting subsidiary of
The Washington Post Company ( WPO), owns and operates six television
stations: WDIV - Detroit (NBC), KPRC - Houston (NBC), WPLG - Miami (ABC),
WKMG - Orlando (ABC), KSAT - San Antonio (CBS) and WJXT - Jacksonville
(independent).
The Washington Post Company is a diversified media and education
company whose principal operations include newspaper and magazine
publishing, television broadcasting, cable television systems, electronic
information services, and educational and career services. The Company owns
The Washington Post; Washingtonpost.Newsweek Interactive (WPNI), the online
publishing subsidiary whose flagship products include washingtonpost.com,
Newsweek.com, Slate, Budget Travel Online and Sprig.com; Express; El Tiempo
Latino; The Gazette and Southern Maryland newspapers; The Herald (Everett,
WA); Newsweek magazine; Post-Newsweek Stations; and Cable One, serving
subscribers in midwestern, western and southern states.
The Company also owns Kaplan, Inc., a leading international provider of
educational and career services for individuals, schools and businesses.
The Company has an ownership interest in the Los Angeles
Times-Washington Post News Service and Bowater Mersey Paper Company.
About LATV:
Headquartered in Los Angeles, LATV is the nation's first bilingual
music/entertainment network distributed via digital multicast. A pioneer in
bicultural youth broadcasting, LATV has been on the air in the Los Angeles
market since 2001 and launched nationally on April 23, 2007. The network is
ad-supported and offers an array of programming that is original, exclusive
and live featuring top performers in the Latin music world. Targeting the
12- to 34-year-old Latino, LATV's programming bouquet offers a range of
content that includes multi-genre music, lifestyle and entertainment.
For more information, visit LATV online at www.latv.com or
www.myspace.com/latv.
For more information about LATV, please contact:
Maite Saralegui
maite_saralegui@yahoo.com
323.650.2236
SOURCE LATV Networks LLC













