LAS VEGAS (NATPE), MIAMI, and MEXICO CITY, Jan. 19 /PRNewswire/ -- On the
heels of MTV Latin America's 10th anniversary and a solid year of performance
for MTV and Nickelodeon Latin America, MTV Networks Latin America today
announces a multi-level business expansion plan that extends the MTV Networks
brands throughout Latin America.
These new ventures include: the launch of VH1 Latin America; the launch of
the MTVN Digital Suite for Mexico; and a greater partnership with
International Program Enterprises (IPE), the company's Program Sales and
Consumer Products division. This holistic approach to the region marks the
beginning of an aggressive, long-term business plan for MTVN Latin America
making it uniquely positioned to respond to its consumers and the market as it
"MTV Networks is known for the power of its brands and their unmatched
ability to resonate with viewers," commented Antoinette Zel, President, MTV
Networks Latin America. "As pay TV continues to grow, VH1 Latin America will
fill a void for adult, music-based programming and as the industry transitions
from analog to digital, our Digital Suite will similarly offer new, segmented
content never before available to viewers. These new services and increased
partnership across our channel, program syndication and consumer product
businesses better positions us to give maximum value to consumers and
clients," added Zel.
Kathleen Hricik, EVP, International Program Enterprises, MTV Networks
International noted, "Working in a cohesive way with our local channels adds a
unique value to our ancillary businesses. It enhances our ability to super-
serve our local clients with relevance and efficiency, by complementing our
centralized expertise in NY with in-market expertise, on-the-ground marketing
teams and a dedicated local infrastructure committed to exploiting our brands
VH1 Latin America
In 2004, VH1 Latin America will join MTV and Nickelodeon Latin America
targeting 25-49 year olds. The Spanish-language channel will be tailored for
the market and feature a mix of music and entertainment with local and
international-recording artists, as well as original programming.
VH1 Latin America will launch in the 2nd quarter of 2004 with its initial
distribution in Mexico via pay TV. The network will also be made available
throughout Latin America with additional distribution to be announced.
Further details about the channel and its programming line-up will be
announced in the coming months.
MTV Networks Digital Suite
In addition to VH1 Latin America, MTV Networks Latin America enters the
digital age in Mexico with the MTV Networks Digital Suite. The U.S.-based
service is comprised of five channels -- MTV Hits, MTV Jams, VH1 Soul, VH1
Mega Hits and Nickelodeon's GAS -- and will be carried at first in Mexico with
initial carriage through Cablevision on its digital tier. Additional
distribution will be announced shortly.
"Bringing our digital services to Mexico is a great way for us to support
the cable industry's growth as it transitions from analog to digital,"
remarked Pierluigi Gazzolo, SVP Distribution, MTVN Latin America. "Not only
will these channels provide viewers with a variety of music genres to enjoy,
it will give Mexican viewers a unique window to U.S. entertainment which we
know is of great interest to them."
In support of the company's already strong ancillary business of program
sales, MTV Networks Latin America will be collaborating on a more strategic
and operational level with NY's International Program Enterprises (IPE)
division for the program sales of the company's original productions to
broadcasters in the region. These sales include programming for MTV, VH1,
Nickelodeon, Spike TV and Comedy Central.
This development includes the appointment of Pierluigi Gazzolo, SVP
Distribution, MTVN Latin America as the liaison executive for the newly
collaborative relationship between MTVN Latin America and IPE and the
promotion of Adeline Delgado to the position of VP Program Sales. Based in
Miami, Delgado will have a dual report into Debbie Back, SVP International
Sales and Co-Productions, IPE in NY and to Gazzolo in Miami.
MTVN International has a thriving program sales business in Latin America
which also includes Nickelodeon branded blocks on major terrestrial
broadcasters. Current broadcast partners include Televisa in Mexico, Globo in
Brazil and Megavision in Chile.
Previously, Delgado was Sr. Director Distribution, MTVN Latin America.
She joined the company in 1995 and handled both program sales for MTV and VH1
and affiliate sales for MTV and Nick. "Adeline is the perfect fit -- she has
a long history with the company as a savvy negotiator and sales person and in
fact returns to her program sales roots in this new position," commented
In addition, Gazzolo will continue to oversee New Media with a focus on
developing new vehicles to expand our brands horizontally via wireless, ITV,
broadband and online.
Licensing & Merchandising
In a move to accelerate the expansion of licensing and merchandising
activities for MTV Networks' brands in Latin America, a Consumer Products
office for Latin America is being created to support NY and Miami
headquarters. An appointment to the newly created position, VP Consumer
Products Latin America, will be announced shortly.
"Having recently launched a similarly structured Consumer Products Europe
office in March 2003 with positive results, we believe that increased
participation of our regional channel operations is a natural evolution for
our overall franchise management structure and essential to growing our
business globally," commented noted Hricik,
Nickelodeon franchises, "Dora The Explorer" and "SpongeBob SquarePants"
have enjoyed recent success in Latin America. "SpongeBob" was named Globo's
Toon of the Year in Brazil and retail partners for the properties include
Office Max, Wal-Mart and VIP Restaurants. Since its debut on Nickelodeon's US
channel in 1999, SpongeBob SquarePants has been distributed to more than 135
countries around the world and is one of the hottest licenses in the
marketplace today, generating more than $800 million in retail sales in the US
MTV Networks Latin America, Inc., a unit of Viacom International, Inc.
owns and operates MTV Latin America, Nickelodeon Latin America, Nickelodeon
Brazil, VH1 Latin America and The MTVN Digital Suite in Mexico, which have
regional operations in Buenos Aires, Mexico City and Sao Paulo (for
Nickelodeon only) and operating headquarters in Miami.
MTV Network's IPE group is responsible for all international program sales
which includes syndication, formats, co-productions/acquisitions and consumer
products for MTV, VH1, Nickelodeon and Comedy Central. IPE currently has
combined sales of Nickelodeon, MTV, VH1 and Comedy Central programming in 143
SOURCE MTV Networks Latin America