BOSTON, Dec. 19, 2016 /PRNewswire/ -- Appio, the rapidly-growing new startup out of Boston run by parent company LaunchByte, is sweeping small business owners off their feet. With revenues crossing six-figures in the first few months of its launch, Appio has struck gold with the perfect product to help traditional small business owners stay afloat in the rapidly growing tech ecosystem that surrounds them.
Most small business owners have a dream to be successful and branch out until they are no longer considered small anymore. However, with financial restrictions, they always seem to be one step behind the big businesses. In this age, all of the companies with the available financial resources are building mobile apps, spending anywhere from $80,000 to as much as $500,000. They are capitalizing on the mobile trend and growing faster than ever before, while the small businesses only have the financials means to revamp their early-2000s websites into what they believe is a modern-looking presence. To do so, the small businesses are spending anywhere from $3,000 to $10,000, a mere fraction of the tech budget of their much bigger competitors. The cost difference turns these small businesses away from having their own mobile application and any momentum gets lost in the "revisit next year" pile. Appio was built to change that, constructed to cater to these traditional brick and mortar "startups" - the spas, salons, medical offices, boutiques, service-based businesses, etc. The product allows for these small businesses to harness the power of native mobile technology - big business apps with small business pricing.
LaunchByte CEO Tan Kabra explains how "the solution allows small businesses to harness the power of having their brand and business in their customer's pocket or hand 24/7. This is their store's custom and own application, not a common platform where the customer has to go and search for the business."
When speaking to some of the business owners that were among the first to sign up, the deciding factor seemed to be a combination of the ease of customization and incredible price point of the technology. When a business owner signs up for Appio, they have the option to choose between either an iOS or Android app with an admin dashboard for $5,500 or they can have their app be for both iOS and Android with the admin dashboard for only $2,000 more. Daily maintenance along with business consultancy and training on how to fully utilize the power of the product is provided for every application for a nominal fee to the client. With a price tag under $10,000 depending on the package chosen, Appio levels the playing field between the corporates and the startups and allows the small business owners to be able to fairly compete in the mobile tech landscape.
"We didn't expect the inbound demand to be so high, let alone the massive amount of interest received from our targeted outreach," Kabra states. The Appio team plans to double its base of software engineers as well as business development executives to manage the increasing demand for the product.
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