Laura Mitrovich Joins The Yankee Group as Program Manager in the Internet Market Strategies Planning Service
New Hire Expands Coverage of Interactive Advertising
BOSTON, Sept. 19 /PRNewswire/ -- The Yankee Group, an internationally recognized leader in technology research and strategic consulting, is pleased to announce the appointment of Laura Mitrovich as a program manager in the Internet Market Strategies (IMS) Planning Service. As program manager covering interactive advertising, Ms. Mitrovich will be researching developments in the interactive advertising industry, including market forecasts, evolving advertising formats, and alternative delivery platforms. Laura's expertise in interactive media planning and buying, online advertising metrics and analysis, and affiliate marketing will enable The Yankee Group to expand its service to clients building strategies to successfully reach the online consumer market. ( Photo: http://www.newscom.com/cgi-bin/prnh/20000609/YANKEELOGO ) Ms. Mitrovich joins The Yankee Group from her own interactive marketing consultancy, MMi, which she founded last year. Laura has worked with such clients as HookMedia and Ingalls Interactive, developing interactive media strategies. She also completed corporate and business development engagements, and launched Roxy.com's affiliate marketing program. "We are pleased to have Laura join the team," stated Michele Pelino, Director of the Internet Market Strategies Planning Service. "Laura's extensive experience and knowledge of online advertising will enable us to expand our coverage and address the needs of our clients in this important industry." "I am delighted to join The Yankee Group," says Mitrovich. "Rarely do teams with the focus, commitment and intelligence as the IMS Planning Service exist in the real world. I understood very clearly, when I joined, that this experience would be extraordinary. I am honored to be a part of the group." About Laura Mitrovich Before founding MMi, Laura held the title of Director, Media and Promotions at Circle Interactive. In addition to Circle, she worked at Thunder House Online Marketing Communications, now a part of Zentropy Partners, and Hill, Holliday, Connors, Cosmopulos, Inc. Laura has worked with a wide variety of both consumer and enterprise clients, including MasterCard, The Wall Street Journal Interactive Edition, Bell Atlantic, Trilogy Software, and AT&T. Laura is a founding member and president of the Boston Interactive Media Association, New England's only online advertising-focused trade association. She was first introduced to the Internet during her graduate studies at the University of Texas at Austin. She graduated in 1995, with a joint-degree MBA/MA in Communication. She holds a B.S. in Communication, from Vanderbilt University. About Internet Market Strategies Planning Services The Yankee Group's Internet Market Strategies Planning Service focuses on identifying and reaching online consumer audiences. It analyzes trends that affect online consumers, and identifies marketing strategies in targeting online consumers, while providing insight into the activities of current online consumers and investigating how changes in the online arena will reinvent the marketplace. In addition, IMS examines the business strategies of marketing, advertising and branding used by companies to expand their reach into the online consumer market. About The Yankee Group - www.yankeegroup.com The Yankee Group (www.yankeegroup.com) is an internationally recognized leader in technology research and strategic consulting, whose broad-reaching analysis encompasses all areas essential to e-business success: the Internet, electronic commerce, communications, wireless/mobile, computing, and enterprise applications. The Yankee Group specializes in assisting companies with their e-business, enterprise networking, and Internet technology and electronic market initiatives while maintaining synergy with their overall business strategies. Headquartered in Boston, the company's research and sales staff is located throughout North America, Europe, Latin America, and Asia-Pacific. With over 30 different planning services, complete consulting capabilities, and a full calendar of technology-focused conferences and seminars held around the globe, The Yankee Group is truly a "one-stop shop" for strategic analysis and advice on the information technology industry as a whole. The Yankee Group continues to distinguish itself by providing comprehensive research, electronic content delivery, and personalized one-to- one analysis and planning assistance to its customers. For additional information regarding The Yankee Group and the services it offers, please visit the company's Web site at www.yankeegroup.com.
SOURCE Yankee Group
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