Laura Mitrovich Joins The Yankee Group as Program Manager in the Internet Market Strategies Planning Service

New Hire Expands Coverage of Interactive Advertising

Sep 19, 2000, 01:00 ET from Yankee Group

    BOSTON, Sept. 19 /PRNewswire/ -- The Yankee Group, an internationally
 recognized leader in technology research and strategic consulting, is pleased
 to announce the appointment of Laura Mitrovich as a program manager in the
 Internet Market Strategies (IMS) Planning Service.  As program manager
 covering interactive advertising, Ms. Mitrovich will be researching
 developments in the interactive advertising industry, including market
 forecasts, evolving advertising formats, and alternative delivery platforms.
 Laura's expertise in interactive media planning and buying, online advertising
 metrics and analysis, and affiliate marketing will enable The Yankee Group to
 expand its service to clients building strategies to successfully reach the
 online consumer market.
     ( Photo: )
     Ms. Mitrovich joins The Yankee Group from her own interactive marketing
 consultancy, MMi, which she founded last year.  Laura has worked with such
 clients as HookMedia and Ingalls Interactive, developing interactive media
 strategies.  She also completed corporate and business development
 engagements, and launched's affiliate marketing program.
     "We are pleased to have Laura join the team," stated Michele Pelino,
 Director of the Internet Market Strategies Planning Service.  "Laura's
 extensive experience and knowledge of online advertising will enable us to
 expand our coverage and address the needs of our clients in this important
     "I am delighted to join The Yankee Group," says Mitrovich.  "Rarely do
 teams with the focus, commitment and intelligence as the IMS Planning Service
 exist in the real world.  I understood very clearly, when I joined, that this
 experience would be extraordinary.  I am honored to be a part of the group."
     About Laura Mitrovich
     Before founding MMi, Laura held the title of Director, Media and
 Promotions at Circle Interactive.  In addition to Circle, she worked at
 Thunder House Online Marketing Communications, now a part of Zentropy
 Partners, and Hill, Holliday, Connors, Cosmopulos, Inc.  Laura has worked with
 a wide variety of both consumer and enterprise clients, including MasterCard,
 The Wall Street Journal Interactive Edition, Bell Atlantic, Trilogy Software,
 and AT&T.  Laura is a founding member and president of the Boston Interactive
 Media Association, New England's only online advertising-focused trade
 association.  She was first introduced to the Internet during her graduate
 studies at the University of Texas at Austin.  She graduated in 1995, with a
 joint-degree MBA/MA in Communication.  She holds a B.S. in Communication, from
 Vanderbilt University.
     About Internet Market Strategies Planning Services
     The Yankee Group's Internet Market Strategies Planning Service focuses on
 identifying and reaching online consumer audiences.  It analyzes trends that
 affect online consumers, and identifies marketing strategies in targeting
 online consumers, while providing insight into the activities of current
 online consumers and investigating how changes in the online arena will
 reinvent the marketplace.  In addition, IMS examines the business strategies
 of marketing, advertising and branding used by companies to expand their reach
 into the online consumer market.
     About The Yankee Group -
     The Yankee Group ( is an internationally recognized
 leader in technology research and strategic consulting, whose broad-reaching
 analysis encompasses all areas essential to e-business success: the Internet,
 electronic commerce, communications, wireless/mobile, computing, and
 enterprise applications.  The Yankee Group specializes in assisting companies
 with their e-business, enterprise networking, and Internet technology and
 electronic market initiatives while maintaining synergy with their overall
 business strategies.  Headquartered in Boston, the company's research and
 sales staff is located throughout North America, Europe, Latin America, and
 Asia-Pacific.  With over 30 different planning services, complete consulting
 capabilities, and a full calendar of technology-focused conferences and
 seminars held around the globe, The Yankee Group is truly a "one-stop shop"
 for strategic analysis and advice on the information technology industry as a
 whole.  The Yankee Group continues to distinguish itself by providing
 comprehensive research, electronic content delivery, and personalized one-to-
 one analysis and planning assistance to its customers.  For additional
 information regarding The Yankee Group and the services it offers, please
 visit the company's Web site at

SOURCE Yankee Group