LOS ANGELES, Oct. 8 /PRNewswire/ -- Today, Los Angeles Unified School
District (LAUSD) Board President Monica Garcia, Board Member Richard
Vladovic and Superintendent David L. Brewer III joined former dropouts to
kick off "My Future, My Decision" -- an innovative new campaign to reach
at-risk and dropped out students with information about LAUSD's resources
to help them earn a high school diploma.
Developed by LAUSD's Dropout Prevention and Recovery program, "My
Future, My Decision" takes an integrated and comprehensive approach to
meeting the critical challenge of reducing the dropout rate. The ongoing
campaign extends LAUSD's current outreach efforts through cutting-edge,
student-friendly communications channels -- including radio promotions,
text messaging and peer-to-peer outreach through social networking Web
sites -- that truly resonate with students.
Following a press conference at David Starr Jordan High School, LAUSD
officials joined 50 recovered dropout students to congratulate them on
their re-entry into high school.
"We have a drop-out crisis in LAUSD, and we must act boldly and
aggressively to offer our students every opportunity to succeed," said
Board President Garcia. "The launch of 'My Future, My Decision' is an
important next step towards reaching a 100% graduation rate."
"The 'My Future, My Decision' campaign underscores our deep commitment
to reducing LAUSD's dropout numbers every year, including a 5 percent
reduction this current school year," said David L. Brewer III, LAUSD
Superintendent. "We are working aggressively to reduce our dropout rate
through better data, new dropout prevention counselors and expanded
alternative education programs. By tapping into students' peer networks and
enlisting widespread community support we are redoubling our efforts to
ensure that every student graduates college-prepared and career-ready."
"My Future, My Decision" is based on research that found a strong sense
of personal accountability and self-empowerment among targeted students.
The new campaign will unify the efforts of the Dropout Prevention and
Recovery program into a single, targeted outreach program that addresses
the needs of potential dropouts and their families, and widely promotes
LAUSD's resources and alternative education programs. "My Future, My
Decision" embraces the non-traditional media channels that students utilize
most for information, including:
-- A campaign-specific Web site, http://www.MyFutureMyDecision.org, that
highlights LAUSD's ongoing recovery efforts, provides information and
resources for students, parents and other stakeholders and featured
content from recovered students, Diploma Project Advisors (DPAs) and
-- An online social networking campaign, including directed peer-to-peer
interaction on MySpace, where recovered students will build a network
and engage in dialogue with at-risk and dropped out students. Student
and DPA testimonials will also be posted on the popular video-sharing
-- A radio campaign with popular stations Power 106 and V100, featuring
paid advertising, Web site promotions and message delivery by popular
on-air DJs to engage at-risk students and direct them to the campaign
Web site for more information.
-- Viral text messaging, motivating students directly through their
mobile phones. Students who send a text message with the word
"FUTURE" to 30364 will receive instant information about the value of
a diploma and how to learn more at the campaign Web site.
A signature element of LAUSD's program is the placement of 80 DPAs and
more than 300 Pupil Service and Attendance Counselors at schools with high
dropout rates and/or numbers of students at-risk for dropping out. These
on-the-ground specialists focus specifically on dropout prevention,
intervention and recovery -- working directly with students, parents,
teachers, community agencies and school administrators to develop and
implement individualized educational blueprints to ensure every student has
the opportunity to earn a high school diploma.
"I support this effort to bring back our kids," said Board Member
Vladovic. "We can never do too much to engage them and bring them back to
school. They deserve nothing less than our full commitment."
"I always knew having a diploma would help me get the job I want and
have a better life," said Miguel Garcia, class president of the fifth year
seniors at Jordan High School. "But I wouldn't have returned to school if
not for my DPA, Mr. Millender. He worked with me to develop a plan to earn
all the credits I need, and now I plan to graduate at the end of this
Other key elements of LAUSD's Dropout Program include a new
Parent-Student Resource Guidebook that outlines the many options available
to help students earn their diploma, including continuation schools, adult
schools, skill center programs, independent study and online credit
recovery programs; a new partnership with the Los Angeles Community College
District to provide community college programs that offer concurrent high
school and college credit; and an expanded youth employment program in
conjunction with the City of Los Angeles.
For more information on LAUSD's Dropout Prevention and Recovery efforts
and the "My Future, My Decision" campaign, visit
SOURCE Los Angeles Unified School District