LAZO makes available a new FREE service to all OOH operators and advertisers that could potentially enable the more than 1.5 million outdoor advertising structures in the US to be accessed by consumers using Smartphones. On March 4, 2013 LAZO the 1st and only smartphone application that allows consumers to interact with road side billboards, is empowering all operators and advertisers of Out Of Home advertising structures to use it's listing service free of charge.

BOCA RATON, Fla., March 4, 2013 /PRNewswire-iReach/ -- LAZO, an innovative interactive smartphone application, which uses proprietary technology to allow consumers using smartphones to capture and interact with Out Of Home advertising such as billboards, is allowing  operators of OOH structures and advertisers to use LAZO's basic service free of charge.  Lazo is the perfect solution to extend the reach of OOH Advertising because it transforms a billboards into a multimedia gateway that businesses can use to truly engage with consumers, using a system that is easy to deploy and can be implemented quickly and with minimal effort. By offering the "listing" service free of charge, Lazo makes it easy for consumers and advertisers to use mobile technology to interact.


For today's mobile consumers, smartphones and tablets serve as electronic windows to access online information, interact with their favorite brands and search for nearby retail products and services. Lazo believes that the outdoor advertising industry is poised to become an integral part of the mobile experience ecosystem, which would make this media a powerful way for advertisers to engage with consumers. But in order to do so, the market needs an application that is easy to use and accessible to the entire industry. Making the Lazo service free creates an industry-wide OOH solution that all operators can implement with minimum effort will go a long way to enhance the capabilities of our media.

The service introduce by Lazo today, not only eliminates the economic risk for operators and advertisers looking to integrate mobile technology, but the company is also making it extremely easy to implement in three simple steps:

  1. Contact LAZO at either 1-561-245-2396 or
  2. LAZO will assist in loading records for your existing billboards into our system – it takes less than 1 minute per billboard!
  3. Lazo provides a secure server and a password protected account to manage the content of your billboards, bus shelters, posters and any other OOH advertising media.

"We believe that we are providing a unique application that will radically change billboard advertising", commented Gonzalo Labarca, one of the founders and President of LAZO. "OOH media is in a great position to experience a dramatic increase in value by integrating with mobile devices, and Lazo is the perfect solution because our system is easy to deploy, our application is free for consumers and our service is low cost to advertisers. We expect that offering Lazo's basic service free to all operators and advertisers will be the first step in moving the industry to a new level of performance."

Gonzalo continued "We are excited about our progress since launching the service almost one year ago in Florida and this is the next logical step in securing content so that consumers are able to begin to enjoy all the LAZO has to offer and for the OOH industry to realize its full potential".

To find out more about LAZO as a consumer or advertiser contact us at  1-561-245-2396 or at our website

ABOUT LAZO- LAZO is a private company based in Boca Raton, Florida and through its proprietary technology transforms outdoor advertising from a static exposure based media to a multimedia consumer engagement tool

Media Contact:

Steve Camhi, LAZO, 5612452396,

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