Lead User Sought: Test the Carl Zeiss Cinemizer Free of Charge

Applicants From the US can Now Register Online

Mar 13, 2008, 01:00 ET from Carl Zeiss AG

    OBERKOCHEN, Germany, March 13 /PRNewswire/ -- Carl Zeiss, one of the
 world's leading providers of optical solutions, is introducing its first
 video eyewear onto the US market. Using the cinemizer, you can create a
 genuine cinema feel while watching videos on mobile players, even when
 travelling by train or plane. The glasses simulate a display at a distance
 of two meters, equal in size to a 45-inch screen. To tailor and further
 develop the product as closely as possible to customers' needs, Carl Zeiss
 has launched a lead user campaign. During the first few weeks, over 3,000
 people have applied to test the product in Germany. Now, video fans from
 the US can also register at http://www.zeiss.com/cinemizer.
     iPod, multimedia or DVD player required
     Only one condition must be met when registering: testers need a
 video-compatible iPod, another portable video player, a DVD player or a
 games console. Carl Zeiss will select the lead users from among the
 applicants, who can then test the cinemizer for 14 days free of charge, and
 submit their verdict using a questionnaire.
     "The great success of the lead user campaign in Germany has spurred us
 on to repeat the offer in the US. Users can test the product at their
 leisure before buying, and provide valuable feedback", states Andreas
 Klavehn, Marketing Manager for the cinemizer. "In the US, platforms such as
 iTunes offer considerably more films for rent and purchase. For cinemizer
 users, this means endless opportunities to select films."
     Cinema feel while on the move
     The brainchild of the FROG design studio, the cinemizer projects videos
 on portable players before your very eyes - and features the renowned Carl
 Zeiss visual quality. Using individual adjustment options, all users can
 savour unparalleled image quality and a flawless listening experience. In
 addition, spectacle wearers can adjust the cinemizer to a prescription of
 -3.5 to +3.5 dioptres separately on both sides, and the earpieces and
 speakers are also adjustable.
     Optimized for iPod with video and compatible with (almost) all other
     The cinemizer has been optimized for use with all iPod models featuring
 a video function. The package comes complete with holding clips for
 different iPods. Using the iPod connector, users can plug in their iPod
 easily without an extra cable for the battery box on the video eyewear, and
 continue watching when the iPod batteries are low. You can also use the
 cinemizer with other mobile video players or games consoles. All you need
 is a cable with a 4-pin, 3.5mm A/V jack to plug it into the battery box of
 the cinemizer.
     The cinemizer is set to appear in the US during the second quarter of
     Further information and images are available at
     Carl Zeiss is a leading international group of companies operating
 worldwide in the optical and opto-electronic industry. Carl Zeiss AG is
 headquartered in Oberkochen, Germany. The business groups are generally
 ranked first or second in the strategic markets of medical and research
 solutions, industrial solutions und lifestyle products. They offer products
 and services for biomedical research and medical technology, as well as
 system solutions for the semiconductor, automotive and mechanical
 engineering industries. Planetariums and high-quality consumer goods such
 as camera lenses and binoculars carry the ZEISS name to millions of people
 around the world.
     In fiscal year 2006/07 (ended 30 September), the Carl Zeiss Group,
 which is wholly owned by the Carl Zeiss Foundation, generated revenues
 totaling EUR 2,604 million. The Carl Zeiss Group has approximately 12,300
 employees, including about 4,300 outside Germany. It is directly
 represented in more than 30 countries and operates production facilities in
 Europe, America and Asia. The eyeglass business operates as Carl Zeiss
 Vision International GmbH and is the number two eyeglass provider in the
 world. This company is owned equally by Carl Zeiss AG and a private equity
 company. Further information is available at www.zeiss.de.
Contact: Silke Schmid, Carl Zeiss AG Corporate Communications 73446 Oberkochen Phone: +49-(0)7364-20-8208 Fax: +49-(0)7364-20-3122 Mobile: +49-(0)175/-584-9268 Email: s.schmid@zeiss.de Internet: http://www.zeiss.de/presse

SOURCE Carl Zeiss AG