Leading Internet Lingerie Retailer to Launch Print Catalog

After 10 Years Online, E-tailer Bare Necessities Expands into Direct Mail

May 07, 2008, 01:00 ET from Bare Necessities

    AVENEL, N.J., May 7 /PRNewswire/ -- Bare Necessities, the premier
 Internet retailer for brand name intimate apparel, is entering the direct
 mail business with the launch of its first print catalog.
     The catalog provides a new way for customers to shop with Bare
 Necessities, whose website www.BareNecessities.com is the largest Internet
 specialty retail website for branded intimate apparel. Bare Necessities
 launched its Website in 1998.
     The new catalog showcases not only the sexier side of intimate apparel
 that ordinarily comes to mind when one thinks of lingerie, but also the
 practical, everyday items and wardrobe staples that women rely on
 regularly, such as sport bras, shapewear, minimizers and t-shirt bras. The
 result is an elegant and sophisticated magazine-style catalog that features
 a vast array of lingerie styles, and one of the very few to offer a range
 of brand names and designers.
     "The launch of a print catalog is the next logical extension of our
 brand," said Noah Wrubel, CEO of Bare Necessities. "Our catalog features
 all the latest styles from the most sought-after lingerie designers, and
 provides an exciting new option for our customers. The print catalog will
 enable us develop and maintain relationships with our customers in new
     The beautiful, 32-page full-color catalog will feature an assortment of
 bras and lingerie from today's top intimate apparel designers, including
 Wacoal, Chantelle, Nike, Le Mystere, Hanro, Calvin Klein, Panache, Spanx
 and more. Highlights include a Hanky Panky sleepwear set exclusive to Bare
 Necessities, and Wacoal Luxe, the new luxury collection from Wacoal which
 is featured on the catalog's cover. The catalog also features colorful
 icons to identify bras that are available in cup sizes fuller than size DD.
     "This catalog will help to redefine lingerie in the minds of many
 consumers," said Jessica Jackson, vice president of E-Commerce for Bare
 Necessities. "Our catalog presents the beauty and elegance of top lingerie
 brands in a friendly and accessible way -- the bras, panties and shapewear
 that women wear everyday, in a simple, sophisticated setting."
     Bare Necessities utilized Haggin Marketing for the strategic planning
 and creative production of the catalog, with the goal of creating a book
 that is not only aesthetically pleasing, but also supports Bare
 Necessities' brand positioning as the premier online retailer for brand
 name intimate apparel.
     "Haggin Marketing's strategic and creative expertise made them the
 ideal choice for our catalog launch," said Keira Lim, marketing director
 for Bare Necessities. "They were able to create a fabulous book that
 seamlessly integrates with our web experience. We're thrilled with the
 finished product."
     The catalog in-home date is May 14.
     About Bare Necessities
     Bare Necessities is the premier Internet specialty retailer for brand
 name and designer intimate apparel. At its website,
 www.BareNecessities.com, Bare Necessities sells bras, panties, shapewear,
 hosiery, lingerie and men's underwear from more than 120 brands, including
 Calvin Klein, Chantelle, Hugo Boss, La Perla, Nike, Spanx, Wacoal, Wolford
 and many others. Bare Necessities launched its website in 1998 and,
 according to the 2007 Internet Retailer Top-500 Guide, is now the 54th
 largest apparel retail website, and the 250th largest retail website

SOURCE Bare Necessities