Leading Internet Lingerie Retailer to Launch Print Catalog
After 10 Years Online, E-tailer Bare Necessities Expands into Direct Mail
AVENEL, N.J., May 7 /PRNewswire/ -- Bare Necessities, the premier Internet retailer for brand name intimate apparel, is entering the direct mail business with the launch of its first print catalog. The catalog provides a new way for customers to shop with Bare Necessities, whose website www.BareNecessities.com is the largest Internet specialty retail website for branded intimate apparel. Bare Necessities launched its Website in 1998. The new catalog showcases not only the sexier side of intimate apparel that ordinarily comes to mind when one thinks of lingerie, but also the practical, everyday items and wardrobe staples that women rely on regularly, such as sport bras, shapewear, minimizers and t-shirt bras. The result is an elegant and sophisticated magazine-style catalog that features a vast array of lingerie styles, and one of the very few to offer a range of brand names and designers. "The launch of a print catalog is the next logical extension of our brand," said Noah Wrubel, CEO of Bare Necessities. "Our catalog features all the latest styles from the most sought-after lingerie designers, and provides an exciting new option for our customers. The print catalog will enable us develop and maintain relationships with our customers in new ways." The beautiful, 32-page full-color catalog will feature an assortment of bras and lingerie from today's top intimate apparel designers, including Wacoal, Chantelle, Nike, Le Mystere, Hanro, Calvin Klein, Panache, Spanx and more. Highlights include a Hanky Panky sleepwear set exclusive to Bare Necessities, and Wacoal Luxe, the new luxury collection from Wacoal which is featured on the catalog's cover. The catalog also features colorful icons to identify bras that are available in cup sizes fuller than size DD. "This catalog will help to redefine lingerie in the minds of many consumers," said Jessica Jackson, vice president of E-Commerce for Bare Necessities. "Our catalog presents the beauty and elegance of top lingerie brands in a friendly and accessible way -- the bras, panties and shapewear that women wear everyday, in a simple, sophisticated setting." Bare Necessities utilized Haggin Marketing for the strategic planning and creative production of the catalog, with the goal of creating a book that is not only aesthetically pleasing, but also supports Bare Necessities' brand positioning as the premier online retailer for brand name intimate apparel. "Haggin Marketing's strategic and creative expertise made them the ideal choice for our catalog launch," said Keira Lim, marketing director for Bare Necessities. "They were able to create a fabulous book that seamlessly integrates with our web experience. We're thrilled with the finished product." The catalog in-home date is May 14. About Bare Necessities Bare Necessities is the premier Internet specialty retailer for brand name and designer intimate apparel. At its website, www.BareNecessities.com, Bare Necessities sells bras, panties, shapewear, hosiery, lingerie and men's underwear from more than 120 brands, including Calvin Klein, Chantelle, Hugo Boss, La Perla, Nike, Spanx, Wacoal, Wolford and many others. Bare Necessities launched its website in 1998 and, according to the 2007 Internet Retailer Top-500 Guide, is now the 54th largest apparel retail website, and the 250th largest retail website overall.
SOURCE Bare Necessities
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