AVENEL, N.J., May 7 /PRNewswire/ -- Bare Necessities, the premier
Internet retailer for brand name intimate apparel, is entering the direct
mail business with the launch of its first print catalog.
The catalog provides a new way for customers to shop with Bare
Necessities, whose website www.BareNecessities.com is the largest Internet
specialty retail website for branded intimate apparel. Bare Necessities
launched its Website in 1998.
The new catalog showcases not only the sexier side of intimate apparel
that ordinarily comes to mind when one thinks of lingerie, but also the
practical, everyday items and wardrobe staples that women rely on
regularly, such as sport bras, shapewear, minimizers and t-shirt bras. The
result is an elegant and sophisticated magazine-style catalog that features
a vast array of lingerie styles, and one of the very few to offer a range
of brand names and designers.
"The launch of a print catalog is the next logical extension of our
brand," said Noah Wrubel, CEO of Bare Necessities. "Our catalog features
all the latest styles from the most sought-after lingerie designers, and
provides an exciting new option for our customers. The print catalog will
enable us develop and maintain relationships with our customers in new
The beautiful, 32-page full-color catalog will feature an assortment of
bras and lingerie from today's top intimate apparel designers, including
Wacoal, Chantelle, Nike, Le Mystere, Hanro, Calvin Klein, Panache, Spanx
and more. Highlights include a Hanky Panky sleepwear set exclusive to Bare
Necessities, and Wacoal Luxe, the new luxury collection from Wacoal which
is featured on the catalog's cover. The catalog also features colorful
icons to identify bras that are available in cup sizes fuller than size DD.
"This catalog will help to redefine lingerie in the minds of many
consumers," said Jessica Jackson, vice president of E-Commerce for Bare
Necessities. "Our catalog presents the beauty and elegance of top lingerie
brands in a friendly and accessible way -- the bras, panties and shapewear
that women wear everyday, in a simple, sophisticated setting."
Bare Necessities utilized Haggin Marketing for the strategic planning
and creative production of the catalog, with the goal of creating a book
that is not only aesthetically pleasing, but also supports Bare
Necessities' brand positioning as the premier online retailer for brand
name intimate apparel.
"Haggin Marketing's strategic and creative expertise made them the
ideal choice for our catalog launch," said Keira Lim, marketing director
for Bare Necessities. "They were able to create a fabulous book that
seamlessly integrates with our web experience. We're thrilled with the
The catalog in-home date is May 14.
About Bare Necessities
Bare Necessities is the premier Internet specialty retailer for brand
name and designer intimate apparel. At its website,
www.BareNecessities.com, Bare Necessities sells bras, panties, shapewear,
hosiery, lingerie and men's underwear from more than 120 brands, including
Calvin Klein, Chantelle, Hugo Boss, La Perla, Nike, Spanx, Wacoal, Wolford
and many others. Bare Necessities launched its website in 1998 and,
according to the 2007 Internet Retailer Top-500 Guide, is now the 54th
largest apparel retail website, and the 250th largest retail website
SOURCE Bare Necessities