Leading Natural Personal Care Brand in North America Calls for Certification Standards and Enforcement to Solve Problem of Mislabeled 'Organic' Products

WASHINGTON, May 5 /PRNewswire-USNewswire/ -- On Tuesday, May 5, President of Dr. Bronner's Magic Soaps, David Bronner will deliver comments to the National Organic Standards Board (NOSB) meeting in support of the recommendation set forth by the NOSB's Certification, Accreditation and Compliance Committee. David Bronner's comments "Solving the Problem of Mislabeled Organic Cosmetics and Personal Care Products," are available online http://drbronner.com/usda_organic_body_care.html.

Dr. Bronner's Magic Soaps manufactures and sells personal care and cosmetics products including North America's top-selling natural brand of liquid and bar soap.. The company also manufactures and sells lotions, hair rinses, shaving gels and balms. All Dr. Bronner's soap and personal care products are labeled as "Made with Organic Oils" or outright as "Organic", and that labeling complies with the National Organic Program (NOP) criteria for labeling a product as such. All main cleansing and moisturizing ingredients are derived from organic agriculture, grown without synthetic pesticides and fertilizers. By contrast, many so-called "Organic" personal care products and brands in the market today, include only organic herbal infusions for an organic veneer, but the main cleansing and moisturizing ingredients are not made from certified organic material, but rather conventional agricultural and petrochemical material.

In his submitted comments to the NOSB, David Bronner wrote, "Dr. Bronner's, working with the Organic Consumers Association and other companies dedicated to the truthful labeling of organic personal care products has been in the vanguard of efforts to prevent the deception of consumers through misleading labeling of cosmetic/personal care products using the term "Organic." Unfortunately, such misleading labeling has become a significant problem, because USDA has not made the National Organic Program standards mandatory for the labeling of personal care products...The current regulatory regime fails to protect consumers from misleading and deceptive labeling as "Organic" because compliance with the National Organic Program is voluntary," explains Bronner. "Dr. Bronner's strongly believes that the best and most effective way to protect consumers of organic personal care products is for the USDA to re-interpret the scope of it's own authority and to make the National Organic Program (NOP) standards mandatory."

Dr. Bronner's Magic Soaps strongly supports the recommendation set forth by the NOSB's Certification, Accreditation and Compliance Committee (CCAC), to make the NOP standards mandatory for cosmetic/personal care products by including that class of products in relevant NOP regulations. Dr. Bronner's believes that only by making the NOP rules mandatory can consumers be adequately protected from the misleading deceptive practices currently prevalent in the marketplace.

For further information on Dr. Bronner's Magic Soaps, please visit: www.drbronner.com

SOURCE Dr. Bronner's Magic Soaps



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